{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/gtm/852380",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/852380",
    "exporter": "https://www.yugalinks.com/trade/exporter/gtm/852380",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "852380",
    "exporter_iso3": "GTM",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 62,
    "current_lane_count": 11,
    "active_market_count": 11,
    "exports_latest_observed_lanes_usd": 125756.70960374267,
    "exports_current_2024_usd": 83736.09310731685,
    "exports_avg_3y_usd": 54871.41517043142,
    "exports_avg_5y_usd": 40416.12316377318,
    "exports_avg_10y_usd": 23222.34404764916,
    "exports_cagr_3y_pct": 254.39619190007127,
    "exports_cagr_5y_pct": 85.6972319606123,
    "exports_cagr_10y_pct": 29.066464644456723,
    "exports_all_year_lane_avg_usd": 76307.34433062913,
    "exports_historical_lane_peak_usd": 651905.7480319806,
    "historical_peak_year": 2013,
    "positive_growth_year_share_pct": 48.275862068965516,
    "trend_acceleration_pct": 225.32972725561456,
    "trend_label": "Rapid growth",
    "top_market_iso3": "USA",
    "top_market_exports_usd": 78266.02420030133,
    "top_market_share_pct": 62.23606235159642,
    "destination_hhi": 4671.260465005898,
    "weighted_share_latest_pct": 1.1103966130099199,
    "weighted_share_change_1y_pp": 1.1075588298236114,
    "weighted_volatility_cv": 2.5363884025584875,
    "weighted_max_drawdown_pct": 96.79138023205803,
    "limited_history_lane_share_pct": 66.12903225806451,
    "data_freshness_years": 0,
    "coverage_score": 75.5,
    "confidence_label": "Medium",
    "refreshed_at": "2026-07-20 09:28:53",
    "source": "api",
    "product": {
      "hs_code": 852380,
      "hs_description": "Media n.e.c. in heading 8523, whether or not recorded, excluding products of Chapter 37",
      "hs_chapter": 85,
      "hs_heading": 8523,
      "substitution_elasticity": -10.293899,
      "price_range_label": null,
      "trade_type_label": null
    },
    "hs_description": "Media n.e.c. in heading 8523, whether or not recorded, excluding products of Chapter 37",
    "hs_chapter": 85,
    "hs_heading": 8523,
    "destinations": [],
    "priceSummary": {
      "exporter_iso3": "GTM",
      "hs_code": 852380,
      "num_markets": 23,
      "highest_price_importer_iso3": "PAN",
      "highest_price_usd_per_ton": 38927000,
      "lowest_price_importer_iso3": "COL",
      "lowest_price_usd_per_ton": 714.2857142857142,
      "median_price_across_markets": 7945.205479452055,
      "price_spread_pct": 489934.2857142857,
      "avg_quantity_metric_tons": 0.12678947368421054,
      "total_trade_value_usd": 226363
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 255778.06578632086,
        "active_destinations": 15,
        "yoy_growth_pct": 60.15025934284798
      },
      {
        "year": 2011,
        "export_value_usd": 109932.82966491826,
        "active_destinations": 15,
        "yoy_growth_pct": -57.02022793590241
      },
      {
        "year": 2012,
        "export_value_usd": 11664.417913782934,
        "active_destinations": 18,
        "yoy_growth_pct": -89.38950452804974
      },
      {
        "year": 2013,
        "export_value_usd": 260813.4471180254,
        "active_destinations": 12,
        "yoy_growth_pct": 2135.974817138903
      },
      {
        "year": 2014,
        "export_value_usd": 6527.976054703349,
        "active_destinations": 9,
        "yoy_growth_pct": -97.49707075043978
      },
      {
        "year": 2015,
        "export_value_usd": 19100.17476853869,
        "active_destinations": 8,
        "yoy_growth_pct": 192.58953477283643
      },
      {
        "year": 2016,
        "export_value_usd": 1796.6127884950417,
        "active_destinations": 10,
        "yoy_growth_pct": -90.59373639107024
      },
      {
        "year": 2017,
        "export_value_usd": 587.965433413326,
        "active_destinations": 12,
        "yoy_growth_pct": -67.27366980918335
      },
      {
        "year": 2018,
        "export_value_usd": 4865.921354449048,
        "active_destinations": 9,
        "yoy_growth_pct": 727.5862963917505
      },
      {
        "year": 2019,
        "export_value_usd": 3792.1503127295555,
        "active_destinations": 8,
        "yoy_growth_pct": -22.067168034635685
      },
      {
        "year": 2020,
        "export_value_usd": 35585.124460416104,
        "active_destinations": 9,
        "yoy_growth_pct": 838.3890807535595
      },
      {
        "year": 2021,
        "export_value_usd": 1881.2458471555708,
        "active_destinations": 7,
        "yoy_growth_pct": -94.71339253218514
      },
      {
        "year": 2022,
        "export_value_usd": 79405.77013620325,
        "active_destinations": 6,
        "yoy_growth_pct": 4120.914042482229
      },
      {
        "year": 2023,
        "export_value_usd": 1472.382267774148,
        "active_destinations": 7,
        "yoy_growth_pct": -98.14574902397068
      },
      {
        "year": 2024,
        "export_value_usd": 83736.09310731685,
        "active_destinations": 11,
        "yoy_growth_pct": 5587.116378676827
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "GTM",
      "exports_usd": 14215228177.105783,
      "imports_usd": 28981138660.079224,
      "trade_balance_usd": -14765910482.97344,
      "yoy_exports_growth_pct": 1.2826570857523478,
      "yoy_imports_growth_pct": 6.410493051371091,
      "exports_cagr_3y_pct": 2.2268642949624606,
      "imports_cagr_3y_pct": 6.432572154085103,
      "export_partner_hhi": 1400.693261348732,
      "export_product_hhi": 186.31572951241324,
      "momentum_score": 1.5659192485153817,
      "risk_score": 7.935044954305726,
      "gdp_million_usd": 113199.58115820274,
      "gdp_per_capita_usd": 6150.025714385053,
      "population": 18406359,
      "labor_force": 8234.43,
      "investment_rate_pct": 17.13,
      "savings_rate_pct": 4.26,
      "secondary_education_pct": 40.75,
      "tertiary_education_pct": 8.6,
      "total_factor_productivity": 520.96,
      "trade_openness_pct": 57.041563605352486,
      "exports_gdp_pct": 18.771459305484033,
      "num_active_partners": 270,
      "num_fta_partners": 39,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 4,
      "num_shared_language_partners": 24,
      "avg_partner_distance_km": 10145.041152263375,
      "avg_partner_gdp_million_usd": 533678518.3258194,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 14.444444444444443,
      "pct_partners_shared_language": 8.88888888888889,
      "pct_partners_shared_border": 1.4814814814814816,
      "avg_applied_tariff_pct": 0.13248940765328518,
      "avg_mfn_tariff_pct": 0.13770135671111208,
      "avg_preferential_tariff_pct": 0.035336255247607876,
      "tariff_advantage_pp": 0.10236510146350421,
      "avg_distance_all_partners_km": 9934.621260564922,
      "num_border_partners": 100,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.430513563699632,
      "pct_products_high_elasticity": 72.51157407407408,
      "pct_products_low_elasticity": 3.1828703703703707,
      "real_market_potential": 109919.78168306134,
      "foreign_market_potential": 9823.493571305282
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "852380",
    "hs_description": "Media n.e.c. in heading 8523, whether or not recorded, excluding products of Chapter 37",
    "hs_chapter": 85,
    "hs_heading": 8523
  },
  "destinations": [],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "GTM",
    "hs_code": 852380,
    "num_markets": 23,
    "highest_price_importer_iso3": "PAN",
    "highest_price_usd_per_ton": 38927000,
    "lowest_price_importer_iso3": "COL",
    "lowest_price_usd_per_ton": 714.2857142857142,
    "median_price_across_markets": 7945.205479452055,
    "price_spread_pct": 489934.2857142857,
    "avg_quantity_metric_tons": 0.12678947368421054,
    "total_trade_value_usd": 226363
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 255778.06578632086,
      "active_destinations": 15,
      "yoy_growth_pct": 60.15025934284798
    },
    {
      "year": 2011,
      "export_value_usd": 109932.82966491826,
      "active_destinations": 15,
      "yoy_growth_pct": -57.02022793590241
    },
    {
      "year": 2012,
      "export_value_usd": 11664.417913782934,
      "active_destinations": 18,
      "yoy_growth_pct": -89.38950452804974
    },
    {
      "year": 2013,
      "export_value_usd": 260813.4471180254,
      "active_destinations": 12,
      "yoy_growth_pct": 2135.974817138903
    },
    {
      "year": 2014,
      "export_value_usd": 6527.976054703349,
      "active_destinations": 9,
      "yoy_growth_pct": -97.49707075043978
    },
    {
      "year": 2015,
      "export_value_usd": 19100.17476853869,
      "active_destinations": 8,
      "yoy_growth_pct": 192.58953477283643
    },
    {
      "year": 2016,
      "export_value_usd": 1796.6127884950417,
      "active_destinations": 10,
      "yoy_growth_pct": -90.59373639107024
    },
    {
      "year": 2017,
      "export_value_usd": 587.965433413326,
      "active_destinations": 12,
      "yoy_growth_pct": -67.27366980918335
    },
    {
      "year": 2018,
      "export_value_usd": 4865.921354449048,
      "active_destinations": 9,
      "yoy_growth_pct": 727.5862963917505
    },
    {
      "year": 2019,
      "export_value_usd": 3792.1503127295555,
      "active_destinations": 8,
      "yoy_growth_pct": -22.067168034635685
    },
    {
      "year": 2020,
      "export_value_usd": 35585.124460416104,
      "active_destinations": 9,
      "yoy_growth_pct": 838.3890807535595
    },
    {
      "year": 2021,
      "export_value_usd": 1881.2458471555708,
      "active_destinations": 7,
      "yoy_growth_pct": -94.71339253218514
    },
    {
      "year": 2022,
      "export_value_usd": 79405.77013620325,
      "active_destinations": 6,
      "yoy_growth_pct": 4120.914042482229
    },
    {
      "year": 2023,
      "export_value_usd": 1472.382267774148,
      "active_destinations": 7,
      "yoy_growth_pct": -98.14574902397068
    },
    {
      "year": 2024,
      "export_value_usd": 83736.09310731685,
      "active_destinations": 11,
      "yoy_growth_pct": 5587.116378676827
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "GTM",
    "exports_usd": 14215228177.105783,
    "imports_usd": 28981138660.079224,
    "trade_balance_usd": -14765910482.97344,
    "yoy_exports_growth_pct": 1.2826570857523478,
    "yoy_imports_growth_pct": 6.410493051371091,
    "exports_cagr_3y_pct": 2.2268642949624606,
    "imports_cagr_3y_pct": 6.432572154085103,
    "export_partner_hhi": 1400.693261348732,
    "export_product_hhi": 186.31572951241324,
    "momentum_score": 1.5659192485153817,
    "risk_score": 7.935044954305726,
    "gdp_million_usd": 113199.58115820274,
    "gdp_per_capita_usd": 6150.025714385053,
    "population": 18406359,
    "labor_force": 8234.43,
    "investment_rate_pct": 17.13,
    "savings_rate_pct": 4.26,
    "secondary_education_pct": 40.75,
    "tertiary_education_pct": 8.6,
    "total_factor_productivity": 520.96,
    "trade_openness_pct": 57.041563605352486,
    "exports_gdp_pct": 18.771459305484033,
    "num_active_partners": 270,
    "num_fta_partners": 39,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 4,
    "num_shared_language_partners": 24,
    "avg_partner_distance_km": 10145.041152263375,
    "avg_partner_gdp_million_usd": 533678518.3258194,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 14.444444444444443,
    "pct_partners_shared_language": 8.88888888888889,
    "pct_partners_shared_border": 1.4814814814814816,
    "avg_applied_tariff_pct": 0.13248940765328518,
    "avg_mfn_tariff_pct": 0.13770135671111208,
    "avg_preferential_tariff_pct": 0.035336255247607876,
    "tariff_advantage_pp": 0.10236510146350421,
    "avg_distance_all_partners_km": 9934.621260564922,
    "num_border_partners": 100,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.430513563699632,
    "pct_products_high_elasticity": 72.51157407407408,
    "pct_products_low_elasticity": 3.1828703703703707,
    "real_market_potential": 109919.78168306134,
    "foreign_market_potential": 9823.493571305282
  }
}