{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/gtm/491110",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/491110",
    "exporter": "https://www.yugalinks.com/trade/exporter/gtm/491110",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "491110",
    "exporter_iso3": "GTM",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 91,
    "current_lane_count": 34,
    "active_market_count": 34,
    "exports_latest_observed_lanes_usd": 12004194.666570641,
    "exports_current_2024_usd": 11934397.88084569,
    "exports_avg_3y_usd": 11470385.947839716,
    "exports_avg_5y_usd": 10646670.777078731,
    "exports_avg_10y_usd": 12047537.464455357,
    "exports_cagr_3y_pct": 8.569104654270475,
    "exports_cagr_5y_pct": -1.124574792493871,
    "exports_cagr_10y_pct": -0.8884367391331582,
    "exports_all_year_lane_avg_usd": 8416224.821214948,
    "exports_historical_lane_peak_usd": 18622517.169424426,
    "historical_peak_year": 2016,
    "positive_growth_year_share_pct": 68.96551724137932,
    "trend_acceleration_pct": 9.457541393403634,
    "trend_label": "Growing",
    "top_market_iso3": "SLV",
    "top_market_exports_usd": 2892643.1706627,
    "top_market_share_pct": 24.096936537676715,
    "destination_hhi": 1856.717414336665,
    "weighted_share_latest_pct": 35.85966052403599,
    "weighted_share_change_1y_pp": 2.622269154164838,
    "weighted_volatility_cv": 0.6511081203128329,
    "weighted_max_drawdown_pct": 56.9375965733826,
    "limited_history_lane_share_pct": 48.35164835164835,
    "data_freshness_years": 0,
    "coverage_score": 97,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:28:53",
    "source": "api",
    "product": {
      "hs_code": 491110,
      "hs_description": "Printed matter: trade advertising material, commercial catalogues and the like",
      "hs_chapter": 49,
      "hs_heading": 4911,
      "substitution_elasticity": -9.2250738,
      "price_range_label": "Medium price range",
      "trade_type_label": "Two-way vertical trade"
    },
    "hs_description": "Printed matter: trade advertising material, commercial catalogues and the like",
    "hs_chapter": 49,
    "hs_heading": 4911,
    "destinations": [],
    "priceSummary": {
      "exporter_iso3": "GTM",
      "hs_code": 491110,
      "num_markets": 59,
      "highest_price_importer_iso3": "TTO",
      "highest_price_usd_per_ton": 2119250,
      "lowest_price_importer_iso3": "VEN",
      "lowest_price_usd_per_ton": 2.053388090349076,
      "median_price_across_markets": 7229.9922951932695,
      "price_spread_pct": 29311.89771835377,
      "avg_quantity_metric_tons": 69.30943312101911,
      "total_trade_value_usd": 74737401
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 9227532.813417632,
        "active_destinations": 35,
        "yoy_growth_pct": 7.722831311830877
      },
      {
        "year": 2011,
        "export_value_usd": 11019135.36816227,
        "active_destinations": 44,
        "yoy_growth_pct": 19.415835098841296
      },
      {
        "year": 2012,
        "export_value_usd": 11430177.209250765,
        "active_destinations": 40,
        "yoy_growth_pct": 3.7302549370263907
      },
      {
        "year": 2013,
        "export_value_usd": 11388934.284610972,
        "active_destinations": 34,
        "yoy_growth_pct": -0.36082489260458755
      },
      {
        "year": 2014,
        "export_value_usd": 13048399.671438873,
        "active_destinations": 41,
        "yoy_growth_pct": 14.570857512719293
      },
      {
        "year": 2015,
        "export_value_usd": 12880224.822084688,
        "active_destinations": 35,
        "yoy_growth_pct": -1.2888542165235515
      },
      {
        "year": 2016,
        "export_value_usd": 15102320.17637416,
        "active_destinations": 36,
        "yoy_growth_pct": 17.251991987588784
      },
      {
        "year": 2017,
        "export_value_usd": 13913607.948458187,
        "active_destinations": 38,
        "yoy_growth_pct": -7.871056990140997
      },
      {
        "year": 2018,
        "export_value_usd": 12717166.493912462,
        "active_destinations": 38,
        "yoy_growth_pct": -8.599074078972498
      },
      {
        "year": 2019,
        "export_value_usd": 12628701.318330418,
        "active_destinations": 34,
        "yoy_growth_pct": -0.6956358999026311
      },
      {
        "year": 2020,
        "export_value_usd": 9496489.52887816,
        "active_destinations": 28,
        "yoy_growth_pct": -24.802326941614243
      },
      {
        "year": 2021,
        "export_value_usd": 9325706.512996348,
        "active_destinations": 30,
        "yoy_growth_pct": -1.7983805001045177
      },
      {
        "year": 2022,
        "export_value_usd": 10613014.732172124,
        "active_destinations": 32,
        "yoy_growth_pct": 13.80386802202898
      },
      {
        "year": 2023,
        "export_value_usd": 11863745.230501335,
        "active_destinations": 34,
        "yoy_growth_pct": 11.784874796581281
      },
      {
        "year": 2024,
        "export_value_usd": 11934397.88084569,
        "active_destinations": 34,
        "yoy_growth_pct": 0.5955341165175156
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "GTM",
      "exports_usd": 14215228177.105783,
      "imports_usd": 28981138660.079224,
      "trade_balance_usd": -14765910482.97344,
      "yoy_exports_growth_pct": 1.2826570857523478,
      "yoy_imports_growth_pct": 6.410493051371091,
      "exports_cagr_3y_pct": 2.2268642949624606,
      "imports_cagr_3y_pct": 6.432572154085103,
      "export_partner_hhi": 1400.693261348732,
      "export_product_hhi": 186.31572951241324,
      "momentum_score": 1.5659192485153817,
      "risk_score": 7.935044954305726,
      "gdp_million_usd": 113199.58115820274,
      "gdp_per_capita_usd": 6150.025714385053,
      "population": 18406359,
      "labor_force": 8234.43,
      "investment_rate_pct": 17.13,
      "savings_rate_pct": 4.26,
      "secondary_education_pct": 40.75,
      "tertiary_education_pct": 8.6,
      "total_factor_productivity": 520.96,
      "trade_openness_pct": 57.041563605352486,
      "exports_gdp_pct": 18.771459305484033,
      "num_active_partners": 270,
      "num_fta_partners": 39,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 4,
      "num_shared_language_partners": 24,
      "avg_partner_distance_km": 10145.041152263375,
      "avg_partner_gdp_million_usd": 533678518.3258194,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 14.444444444444443,
      "pct_partners_shared_language": 8.88888888888889,
      "pct_partners_shared_border": 1.4814814814814816,
      "avg_applied_tariff_pct": 0.13248940765328518,
      "avg_mfn_tariff_pct": 0.13770135671111208,
      "avg_preferential_tariff_pct": 0.035336255247607876,
      "tariff_advantage_pp": 0.10236510146350421,
      "avg_distance_all_partners_km": 9934.621260564922,
      "num_border_partners": 100,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.430513563699632,
      "pct_products_high_elasticity": 72.51157407407408,
      "pct_products_low_elasticity": 3.1828703703703707,
      "real_market_potential": 109919.78168306134,
      "foreign_market_potential": 9823.493571305282
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "491110",
    "hs_description": "Printed matter: trade advertising material, commercial catalogues and the like",
    "hs_chapter": 49,
    "hs_heading": 4911
  },
  "destinations": [],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "GTM",
    "hs_code": 491110,
    "num_markets": 59,
    "highest_price_importer_iso3": "TTO",
    "highest_price_usd_per_ton": 2119250,
    "lowest_price_importer_iso3": "VEN",
    "lowest_price_usd_per_ton": 2.053388090349076,
    "median_price_across_markets": 7229.9922951932695,
    "price_spread_pct": 29311.89771835377,
    "avg_quantity_metric_tons": 69.30943312101911,
    "total_trade_value_usd": 74737401
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 9227532.813417632,
      "active_destinations": 35,
      "yoy_growth_pct": 7.722831311830877
    },
    {
      "year": 2011,
      "export_value_usd": 11019135.36816227,
      "active_destinations": 44,
      "yoy_growth_pct": 19.415835098841296
    },
    {
      "year": 2012,
      "export_value_usd": 11430177.209250765,
      "active_destinations": 40,
      "yoy_growth_pct": 3.7302549370263907
    },
    {
      "year": 2013,
      "export_value_usd": 11388934.284610972,
      "active_destinations": 34,
      "yoy_growth_pct": -0.36082489260458755
    },
    {
      "year": 2014,
      "export_value_usd": 13048399.671438873,
      "active_destinations": 41,
      "yoy_growth_pct": 14.570857512719293
    },
    {
      "year": 2015,
      "export_value_usd": 12880224.822084688,
      "active_destinations": 35,
      "yoy_growth_pct": -1.2888542165235515
    },
    {
      "year": 2016,
      "export_value_usd": 15102320.17637416,
      "active_destinations": 36,
      "yoy_growth_pct": 17.251991987588784
    },
    {
      "year": 2017,
      "export_value_usd": 13913607.948458187,
      "active_destinations": 38,
      "yoy_growth_pct": -7.871056990140997
    },
    {
      "year": 2018,
      "export_value_usd": 12717166.493912462,
      "active_destinations": 38,
      "yoy_growth_pct": -8.599074078972498
    },
    {
      "year": 2019,
      "export_value_usd": 12628701.318330418,
      "active_destinations": 34,
      "yoy_growth_pct": -0.6956358999026311
    },
    {
      "year": 2020,
      "export_value_usd": 9496489.52887816,
      "active_destinations": 28,
      "yoy_growth_pct": -24.802326941614243
    },
    {
      "year": 2021,
      "export_value_usd": 9325706.512996348,
      "active_destinations": 30,
      "yoy_growth_pct": -1.7983805001045177
    },
    {
      "year": 2022,
      "export_value_usd": 10613014.732172124,
      "active_destinations": 32,
      "yoy_growth_pct": 13.80386802202898
    },
    {
      "year": 2023,
      "export_value_usd": 11863745.230501335,
      "active_destinations": 34,
      "yoy_growth_pct": 11.784874796581281
    },
    {
      "year": 2024,
      "export_value_usd": 11934397.88084569,
      "active_destinations": 34,
      "yoy_growth_pct": 0.5955341165175156
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "GTM",
    "exports_usd": 14215228177.105783,
    "imports_usd": 28981138660.079224,
    "trade_balance_usd": -14765910482.97344,
    "yoy_exports_growth_pct": 1.2826570857523478,
    "yoy_imports_growth_pct": 6.410493051371091,
    "exports_cagr_3y_pct": 2.2268642949624606,
    "imports_cagr_3y_pct": 6.432572154085103,
    "export_partner_hhi": 1400.693261348732,
    "export_product_hhi": 186.31572951241324,
    "momentum_score": 1.5659192485153817,
    "risk_score": 7.935044954305726,
    "gdp_million_usd": 113199.58115820274,
    "gdp_per_capita_usd": 6150.025714385053,
    "population": 18406359,
    "labor_force": 8234.43,
    "investment_rate_pct": 17.13,
    "savings_rate_pct": 4.26,
    "secondary_education_pct": 40.75,
    "tertiary_education_pct": 8.6,
    "total_factor_productivity": 520.96,
    "trade_openness_pct": 57.041563605352486,
    "exports_gdp_pct": 18.771459305484033,
    "num_active_partners": 270,
    "num_fta_partners": 39,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 4,
    "num_shared_language_partners": 24,
    "avg_partner_distance_km": 10145.041152263375,
    "avg_partner_gdp_million_usd": 533678518.3258194,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 14.444444444444443,
    "pct_partners_shared_language": 8.88888888888889,
    "pct_partners_shared_border": 1.4814814814814816,
    "avg_applied_tariff_pct": 0.13248940765328518,
    "avg_mfn_tariff_pct": 0.13770135671111208,
    "avg_preferential_tariff_pct": 0.035336255247607876,
    "tariff_advantage_pp": 0.10236510146350421,
    "avg_distance_all_partners_km": 9934.621260564922,
    "num_border_partners": 100,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.430513563699632,
    "pct_products_high_elasticity": 72.51157407407408,
    "pct_products_low_elasticity": 3.1828703703703707,
    "real_market_potential": 109919.78168306134,
    "foreign_market_potential": 9823.493571305282
  }
}