{ "template": "T3", "templateName": "Product Exporter Position Profile", "source": "api", "publisher": { "name": "Yugalinks", "url": "https://www.yugalinks.com" }, "canonical": "https://www.yugalinks.com/trade/exporter/gbr/852380", "links": { "product": "https://www.yugalinks.com/trade/product/852380", "exporter": "https://www.yugalinks.com/trade/exporter/gbr/852380", "methodology": "https://www.yugalinks.com/methodology" }, "methodology": { "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.", "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.", "destinations": "Destination rows are ranked by latest observed exporter-lane value.", "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.", "missingData": "Missing values are shown as Not reported and are not imputed." }, "exporter": { "hs_code": "852380", "exporter_iso3": "GBR", "first_data_year": 1995, "latest_data_year": 2024, "observed_lane_count": 200, "current_lane_count": 151, "active_market_count": 151, "exports_latest_observed_lanes_usd": 94920283.31940965, "exports_current_2024_usd": 94235284.2210345, "exports_avg_3y_usd": 106019423.66127603, "exports_avg_5y_usd": 111013508.85947123, "exports_avg_10y_usd": 120973380.35044536, "exports_cagr_3y_pct": -6.6472060824775525, "exports_cagr_5y_pct": -2.893870989427594, "exports_cagr_10y_pct": -4.276693118563147, "exports_all_year_lane_avg_usd": 145985799.3249614, "exports_historical_lane_peak_usd": 600696116.4562573, "historical_peak_year": 2007, "positive_growth_year_share_pct": 34.48275862068966, "trend_acceleration_pct": -2.370512963914406, "trend_label": "Declining", "top_market_iso3": "USA", "top_market_exports_usd": 17930671.06481043, "top_market_share_pct": 18.89024183005562, "destination_hhi": 749.0935981374586, "weighted_share_latest_pct": 12.490759779526382, "weighted_share_change_1y_pp": 1.0210524216002879, "weighted_volatility_cv": 0.7163770397408971, "weighted_max_drawdown_pct": 88.23134959246613, "limited_history_lane_share_pct": 5.5, "data_freshness_years": 0, "coverage_score": 100, "confidence_label": "High", "refreshed_at": "2026-07-20 09:28:47", "source": "api", "product": { "hs_code": 852380, "hs_description": "Media n.e.c. in heading 8523, whether or not recorded, excluding products of Chapter 37", "hs_chapter": 85, "hs_heading": 8523, "substitution_elasticity": -10.293899, "price_range_label": null, "trade_type_label": null }, "hs_description": "Media n.e.c. in heading 8523, whether or not recorded, excluding products of Chapter 37", "hs_chapter": 85, "hs_heading": 8523, "destinations": [ { "hs_code": 852380, "corridor_rank": 19, "exporter_iso3": "GBR", "importer_iso3": "USA", "latest_data_year": 2024, "lane_data_years": 30, "exports_latest_observed_usd": 17930671.06481043, "exports_all_year_avg_usd": 14985520.95217399, "exports_avg_3y_usd": 20385675.70926771, "exports_avg_5y_usd": 19982051.47664704, "exports_avg_10y_usd": 16813133.633710224, "exports_cagr_3y_pct": -8.141090381935634, "exports_cagr_5y_pct": 2.0224731995937884, "exports_cagr_10y_pct": 3.720729067619377, "exports_historical_peak_usd": 23133038.769319747, "buyer_imports_latest_observed_usd": 247207174.70682302, "historical_peak_year": 2021, "positive_growth_year_share_pct": 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"has_reported_fta": 1, "applied_tariff_pct": 0, "tariff_advantage_pp": 0.0007815936111111112, "volatility_cv": 0.4719018604865777, "max_drawdown_pct": 76.11388415066108, "attention_level": "Watch", "primary_risk_reason": "Current trade remains more than 50% below its historical peak", "risk_driver_labels": "['unrecovered_drawdown']", "signal_flag": "Slowing", "confidence_label": "High", "refreshed_at": "2026-07-20 09:30:25" }, { "hs_code": 852380, "corridor_rank": 43, "exporter_iso3": "GBR", "importer_iso3": "NLD", "latest_data_year": 2024, "lane_data_years": 30, "exports_latest_observed_usd": 8359241.516566922, "exports_all_year_avg_usd": 9295530.748572592, "exports_avg_3y_usd": 8164169.402563102, "exports_avg_5y_usd": 9204681.383645678, "exports_avg_10y_usd": 10541580.923274875, "exports_cagr_3y_pct": -2.0248059388341955, "exports_cagr_5y_pct": -6.852827424731666, "exports_cagr_10y_pct": -4.645371770284623, "exports_historical_peak_usd": 16474921.637195798, 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"USA", "supplier_count_latest": 49, "buyer_market_hhi": 1474.38, "distance_km": 9574.2373046875, "has_reported_fta": 1, "applied_tariff_pct": 0.039966357792484856, "tariff_advantage_pp": 0.030413669105984857, "volatility_cv": 0.7116313472893369, "max_drawdown_pct": 96.9186805144975, "attention_level": "High attention", "primary_risk_reason": "Current trade remains more than 50% below its historical peak", "risk_driver_labels": "['unrecovered_drawdown','buyer_macro_weakness']", "signal_flag": "Slowing", "confidence_label": "High", "refreshed_at": "2026-07-20 09:30:25" }, { "hs_code": 852380, "corridor_rank": 77, "exporter_iso3": "GBR", "importer_iso3": "IRL", "latest_data_year": 2024, "lane_data_years": 30, "exports_latest_observed_usd": 4752487.373557672, "exports_all_year_avg_usd": 7188490.555606469, "exports_avg_3y_usd": 4057580.7108696476, "exports_avg_5y_usd": 4171036.861605437, "exports_avg_10y_usd": 3564182.410809362, "exports_cagr_3y_pct": 5.206282618362534, "exports_cagr_5y_pct": 6.819062002059018, "exports_cagr_10y_pct": 4.9983269115507545, "exports_historical_peak_usd": 32174703.157972958, "buyer_imports_latest_observed_usd": 10892423.04216738, "historical_peak_year": 2007, "positive_growth_year_share_pct": 34.48275862068966, "trend_acceleration_pct": 0.20795570681177988, "trend_label": "Growing", "buyer_yoy_latest_pct": -15.7723, "buyer_yoy_all_avg_pct": 33.2157, "buyer_trend_consistency_pct": 37.931, "market_share_latest_pct": 43.63113106385574, "market_share_change_1y_pp": 11.647994919109646, "peer_best_share_pct": 43.63113106385574, "peer_top_exporter": "GBR", "supplier_count_latest": 77, "buyer_market_hhi": 2512.66, "distance_km": 460.4114685058594, "has_reported_fta": 1, "applied_tariff_pct": 0, "tariff_advantage_pp": 0.0007673828181818182, "volatility_cv": 1.131551346386065, "max_drawdown_pct": 91.92612218838411, "attention_level": "High attention", "primary_risk_reason": "Current trade remains more than 50% below its historical peak", "risk_driver_labels": "['high_volatility','unrecovered_drawdown','concentrated_buyer_market']", "signal_flag": "Stable", "confidence_label": "High", "refreshed_at": "2026-07-20 09:30:25" }, { "hs_code": 852380, "corridor_rank": 84, "exporter_iso3": "GBR", "importer_iso3": "HKG", "latest_data_year": 2024, "lane_data_years": 30, "exports_latest_observed_usd": 4162614.5548027623, "exports_all_year_avg_usd": 3261113.829811677, "exports_avg_3y_usd": 3905367.266624289, "exports_avg_5y_usd": 3960348.2991281273, "exports_avg_10y_usd": 3616006.714830314, "exports_cagr_3y_pct": 3.251640297532532, "exports_cagr_5y_pct": 0.017871351240805744, "exports_cagr_10y_pct": 12.707500978898057, "exports_historical_peak_usd": 9419809.295882046, "buyer_imports_latest_observed_usd": 21542552.5453654, "historical_peak_year": 2003, "positive_growth_year_share_pct": 41.37931034482759, "trend_acceleration_pct": -9.455860681365525, "trend_label": "Growing", "buyer_yoy_latest_pct": -24.7979, 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