{ "template": "T3", "templateName": "Product Exporter Position Profile", "source": "api", "publisher": { "name": "Yugalinks", "url": "https://www.yugalinks.com" }, "canonical": "https://www.yugalinks.com/trade/exporter/gbr/490900", "links": { "product": "https://www.yugalinks.com/trade/product/490900", "exporter": "https://www.yugalinks.com/trade/exporter/gbr/490900", "methodology": "https://www.yugalinks.com/methodology" }, "methodology": { "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.", "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.", "destinations": "Destination rows are ranked by latest observed exporter-lane value.", "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.", "missingData": "Missing values are shown as Not reported and are not imputed." }, "exporter": { "hs_code": "490900", "exporter_iso3": "GBR", "first_data_year": 1995, "latest_data_year": 2024, "observed_lane_count": 197, "current_lane_count": 138, "active_market_count": 138, "exports_latest_observed_lanes_usd": 77755604.21484354, "exports_current_2024_usd": 77457047.72799724, "exports_avg_3y_usd": 77650361.66742541, "exports_avg_5y_usd": 72212472.09449632, "exports_avg_10y_usd": 71153974.829254, "exports_cagr_3y_pct": 2.6575693960097846, "exports_cagr_5y_pct": 2.6897903491963193, "exports_cagr_10y_pct": -0.12924657286829122, "exports_all_year_lane_avg_usd": 87024201.512126, "exports_historical_lane_peak_usd": 196766121.6102451, "historical_peak_year": 2006, "positive_growth_year_share_pct": 55.172413793103445, "trend_acceleration_pct": 2.786815968878076, "trend_label": "Stable", "top_market_iso3": "IRL", "top_market_exports_usd": 17313133.301880978, "top_market_share_pct": 22.26609062678456, "destination_hhi": 1131.7249379642922, "weighted_share_latest_pct": 29.990476007809644, "weighted_share_change_1y_pp": 0.22847280453962615, "weighted_volatility_cv": 0.43503903305684544, "weighted_max_drawdown_pct": 66.89346167670008, "limited_history_lane_share_pct": 9.137055837563452, "data_freshness_years": 0, "coverage_score": 100, "confidence_label": "High", "refreshed_at": "2026-07-20 09:28:47", "source": "api", "product": { "hs_code": 490900, "hs_description": "Printed or illustrated postcards: printed cards bearing personal greetings, messages or announcements, whether or not illustrated, with or without envelopes or trimmings", "hs_chapter": 49, "hs_heading": 4909, "substitution_elasticity": -13.977795, "price_range_label": "Medium price range", "trade_type_label": "One-way trade" }, "hs_description": "Printed or illustrated postcards: printed cards bearing personal greetings, messages or announcements, whether or not illustrated, with or without envelopes or trimmings", "hs_chapter": 49, "hs_heading": 4909, "destinations": [ { "hs_code": 490900, "corridor_rank": 8, "exporter_iso3": "GBR", "importer_iso3": "IRL", "latest_data_year": 2024, "lane_data_years": 30, "exports_latest_observed_usd": 17313133.301880978, "exports_all_year_avg_usd": 22582891.59476447, "exports_avg_3y_usd": 17559100.092470605, "exports_avg_5y_usd": 15407084.142342532, "exports_avg_10y_usd": 17053643.359276615, "exports_cagr_3y_pct": 8.57624439559257, "exports_cagr_5y_pct": 0.17780788616799104, "exports_cagr_10y_pct": -2.8529343125857753, "exports_historical_peak_usd": 37405945.983320445, "buyer_imports_latest_observed_usd": 25047077.870688606, "historical_peak_year": 2008, "positive_growth_year_share_pct": 51.724137931034484, "trend_acceleration_pct": 11.429178708178345, "trend_label": "Growing", "buyer_yoy_latest_pct": -1.8855, "buyer_yoy_all_avg_pct": 2.6616, "buyer_trend_consistency_pct": 51.7241, "market_share_latest_pct": 69.1223678517074, "market_share_change_1y_pp": -0.32529353323785415, "peer_best_share_pct": 69.1223678517074, "peer_top_exporter": "GBR", "supplier_count_latest": 81, "buyer_market_hhi": 5327, "distance_km": 460.4114685058594, "has_reported_fta": 1, "applied_tariff_pct": 0, "tariff_advantage_pp": 0.0007673828181818182, "volatility_cv": 0.29069910467916993, "max_drawdown_pct": 71.04186849712067, "attention_level": "Critical attention", "primary_risk_reason": "Current trade remains more than 50% below its historical peak", "risk_driver_labels": "['unrecovered_drawdown','concentrated_buyer_market','dominant_supplier']", "signal_flag": "Stable", "confidence_label": "High", "refreshed_at": "2026-07-20 09:30:25" }, { "hs_code": 490900, "corridor_rank": 12, "exporter_iso3": "GBR", "importer_iso3": "DEU", "latest_data_year": 2024, "lane_data_years": 30, "exports_latest_observed_usd": 15231081.889311865, "exports_all_year_avg_usd": 13736448.958747558, "exports_avg_3y_usd": 15231110.698888874, "exports_avg_5y_usd": 15354377.864834145, "exports_avg_10y_usd": 14845645.372565618, "exports_cagr_3y_pct": -2.3349043009892156, "exports_cagr_5y_pct": 2.032445251495152, "exports_cagr_10y_pct": 1.1330460855882185, "exports_historical_peak_usd": 18328793.682910524, "buyer_imports_latest_observed_usd": 68883234.14851052, "historical_peak_year": 2003, "positive_growth_year_share_pct": 55.172413793103445, "trend_acceleration_pct": -3.467950386577434, "trend_label": "Stable", "buyer_yoy_latest_pct": 3.9397, "buyer_yoy_all_avg_pct": 2.6044, "buyer_trend_consistency_pct": 65.5172, "market_share_latest_pct": 22.1114500176836, "market_share_change_1y_pp": 0.20234565358427758, "peer_best_share_pct": 33.21154880875056, "peer_top_exporter": "CHN", "supplier_count_latest": 113, "buyer_market_hhi": 1833.21, "distance_km": 495.36328125, "has_reported_fta": 1, "applied_tariff_pct": 0, "tariff_advantage_pp": 0.0007815936111111112, "volatility_cv": 0.26214212160306233, "max_drawdown_pct": 30.41814203348875, "attention_level": "Stable", "primary_risk_reason": "No material risk condition is currently identified", "risk_driver_labels": "[]", "signal_flag": "Growing", "confidence_label": "High", "refreshed_at": "2026-07-20 09:30:25" }, { "hs_code": 490900, "corridor_rank": 16, "exporter_iso3": "GBR", "importer_iso3": "USA", "latest_data_year": 2024, "lane_data_years": 30, "exports_latest_observed_usd": 8039399.702785046, "exports_all_year_avg_usd": 8387049.312096707, "exports_avg_3y_usd": 7610833.592009559, "exports_avg_5y_usd": 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"High attention", "primary_risk_reason": "Current trade remains more than 50% below its historical peak", "risk_driver_labels": "['unrecovered_drawdown','concentrated_buyer_market','dominant_supplier']", "signal_flag": "Slowing", "confidence_label": "High", "refreshed_at": "2026-07-20 09:30:25" }, { "hs_code": 490900, "corridor_rank": 24, "exporter_iso3": "GBR", "importer_iso3": "AUS", "latest_data_year": 2024, "lane_data_years": 30, "exports_latest_observed_usd": 5505514.312953943, "exports_all_year_avg_usd": 4643043.916276081, "exports_avg_3y_usd": 5741695.993583448, "exports_avg_5y_usd": 5911058.754688266, "exports_avg_10y_usd": 5070728.240005471, "exports_cagr_3y_pct": -5.038770412450388, "exports_cagr_5y_pct": 1.1469161816717977, "exports_cagr_10y_pct": 5.85271093567834, "exports_historical_peak_usd": 11204320.440247534, "buyer_imports_latest_observed_usd": 24281562.431448277, "historical_peak_year": 1996, "positive_growth_year_share_pct": 58.62068965517241, "trend_acceleration_pct": -10.891481348128728, "trend_label": "Declining", "buyer_yoy_latest_pct": -24.368, "buyer_yoy_all_avg_pct": 2.1681, "buyer_trend_consistency_pct": 55.1724, "market_share_latest_pct": 22.673641074362962, "market_share_change_1y_pp": 2.922513072640413, "peer_best_share_pct": 65.40394511851314, "peer_top_exporter": "CHN", "supplier_count_latest": 42, "buyer_market_hhi": 4842.5, "distance_km": 17011.267578125, "has_reported_fta": 0, "applied_tariff_pct": 0.07872936858989897, "tariff_advantage_pp": null, "volatility_cv": 0.34915755956417344, "max_drawdown_pct": 74.60427348644173, "attention_level": "High attention", "primary_risk_reason": "Current trade remains more than 50% below its historical peak", "risk_driver_labels": "['unrecovered_drawdown','concentrated_buyer_market','dominant_supplier','long_distance_without_fta']", "signal_flag": "Stable", "confidence_label": "High", "refreshed_at": "2026-07-20 09:30:25" }, { "hs_code": 490900, "corridor_rank": 28, "exporter_iso3": "GBR", "importer_iso3": "NLD", "latest_data_year": 2024, "lane_data_years": 30, "exports_latest_observed_usd": 4163710.055928072, "exports_all_year_avg_usd": 3194504.3160539097, "exports_avg_3y_usd": 5106180.859454481, "exports_avg_5y_usd": 3868850.8432518886, "exports_avg_10y_usd": 2528616.723248235, "exports_cagr_3y_pct": 9.123912317399663, "exports_cagr_5y_pct": 31.292036809691904, "exports_cagr_10y_pct": 6.180193148573809, "exports_historical_peak_usd": 6574967.365113128, "buyer_imports_latest_observed_usd": 34917262.98765483, "historical_peak_year": 2022, "positive_growth_year_share_pct": 41.37931034482759, "trend_acceleration_pct": 2.9437191688258535, "trend_label": "Growing", "buyer_yoy_latest_pct": -1.0143, "buyer_yoy_all_avg_pct": 5.0501, "buyer_trend_consistency_pct": 55.1724, "market_share_latest_pct": 11.92450295259446, "market_share_change_1y_pp": -1.0587923024385706, "peer_best_share_pct": 49.28363652599735, "peer_top_exporter": "CHN", "supplier_count_latest": 82, "buyer_market_hhi": 2967.92, "distance_km": 360.3150329589844, "has_reported_fta": 1, "applied_tariff_pct": 0, "tariff_advantage_pp": 0.0007673828181818182, "volatility_cv": 0.4471332461070203, "max_drawdown_pct": 85.20619814266657, "attention_level": "Watch", "primary_risk_reason": "The buyer market is concentrated among relatively few suppliers", "risk_driver_labels": "['concentrated_buyer_market']", "signal_flag": "Stable", "confidence_label": "High", "refreshed_at": "2026-07-20 09:30:25" }, { "hs_code": 490900, "corridor_rank": 31, "exporter_iso3": "GBR", "importer_iso3": "FRA", "latest_data_year": 2024, "lane_data_years": 30, "exports_latest_observed_usd": 3633248.697000873, "exports_all_year_avg_usd": 3295013.388595446, "exports_avg_3y_usd": 4222583.462057964, "exports_avg_5y_usd": 3884447.376949844, "exports_avg_10y_usd": 4074829.848639508, "exports_cagr_3y_pct": 1.462289961717067, "exports_cagr_5y_pct": -3.776071550438931, "exports_cagr_10y_pct": 0.9064086546525019, "exports_historical_peak_usd": 5615770.51080669, "buyer_imports_latest_observed_usd": 23828920.316234794, "historical_peak_year": 2000, "positive_growth_year_share_pct": 48.275862068965516, "trend_acceleration_pct": 0.5558813070645652, "trend_label": "Stable", "buyer_yoy_latest_pct": -4.2622, "buyer_yoy_all_avg_pct": 2.1805, "buyer_trend_consistency_pct": 51.7241, "market_share_latest_pct": 15.247223326881146, "market_share_change_1y_pp": -4.682153734918204, "peer_best_share_pct": 27.983457063606355, "peer_top_exporter": "CHN", "supplier_count_latest": 85, "buyer_market_hhi": 1513.39, "distance_km": 342.9474792480469, "has_reported_fta": 1, "applied_tariff_pct": 0, "tariff_advantage_pp": 0.0007673828181818182, "volatility_cv": 0.3562066754798501, "max_drawdown_pct": 78.55187832839434, "attention_level": "Stable", "primary_risk_reason": "No material risk condition is currently identified", "risk_driver_labels": "[]", "signal_flag": "Stable", "confidence_label": "High", "refreshed_at": "2026-07-20 09:30:25" }, { "hs_code": 490900, "corridor_rank": 47, "exporter_iso3": "GBR", "importer_iso3": "CAN", "latest_data_year": 2024, "lane_data_years": 30, "exports_latest_observed_usd": 1761981.2122813722, "exports_all_year_avg_usd": 1713461.9449980648, "exports_avg_3y_usd": 1598902.0209306532, "exports_avg_5y_usd": 1405130.7324655238, "exports_avg_10y_usd": 1455119.4186747025, "exports_cagr_3y_pct": 17.721396515082223, "exports_cagr_5y_pct": 3.361511066061329, "exports_cagr_10y_pct": 4.4225586079501555, "exports_historical_peak_usd": 3317247.499593249, "buyer_imports_latest_observed_usd": 78272067.2768339, "historical_peak_year": 2000, "positive_growth_year_share_pct": 51.724137931034484, "trend_acceleration_pct": 13.298837907132068, "trend_label": "Rapid growth", "buyer_yoy_latest_pct": 2.1053, "buyer_yoy_all_avg_pct": 0.3443, "buyer_trend_consistency_pct": 51.7241, "market_share_latest_pct": 2.2510983465526335, "market_share_change_1y_pp": 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"exports_cagr_3y_pct": 6.342675522502406, "exports_cagr_5y_pct": 4.375738932165363, "exports_cagr_10y_pct": 0.9271360772796999, "exports_historical_peak_usd": 2103414.396132227, "buyer_imports_latest_observed_usd": 20881790.61448454, "historical_peak_year": 2006, "positive_growth_year_share_pct": 55.172413793103445, "trend_acceleration_pct": 5.415539445222706, "trend_label": "Growing", "buyer_yoy_latest_pct": -6.1048, "buyer_yoy_all_avg_pct": 2.4402, "buyer_trend_consistency_pct": 41.3793, "market_share_latest_pct": 7.694521099712938, "market_share_change_1y_pp": 2.0016131075538715, "peer_best_share_pct": 75.2129621813944, "peer_top_exporter": "DEU", "supplier_count_latest": 72, "buyer_market_hhi": 5794.57, "distance_km": 1238.198974609375, "has_reported_fta": 1, "applied_tariff_pct": 0.0496269675010101, "tariff_advantage_pp": 0.05133824224242424, "volatility_cv": 0.5635334918115296, "max_drawdown_pct": 61.39206403630764, "attention_level": "High attention", "primary_risk_reason": "The buyer market is concentrated among relatively few suppliers", "risk_driver_labels": "['concentrated_buyer_market','dominant_supplier']", "signal_flag": "Growing", "confidence_label": "High", "refreshed_at": "2026-07-20 09:30:25" }, { "hs_code": 490900, "corridor_rank": 54, "exporter_iso3": "GBR", "importer_iso3": "CHE", "latest_data_year": 2024, "lane_data_years": 30, "exports_latest_observed_usd": 1504837.2094865676, "exports_all_year_avg_usd": 1366600.3079024479, "exports_avg_3y_usd": 1570421.581557409, "exports_avg_5y_usd": 1429085.0366235175, "exports_avg_10y_usd": 1594144.8465078592, "exports_cagr_3y_pct": 3.6771410576982966, "exports_cagr_5y_pct": 2.0976338355115587, "exports_cagr_10y_pct": 0.4549241580231289, "exports_historical_peak_usd": 2337112.187755432, "buyer_imports_latest_observed_usd": 30493129.633688603, "historical_peak_year": 2017, "positive_growth_year_share_pct": 51.724137931034484, "trend_acceleration_pct": 3.2222168996751677, "trend_label": "Growing", "buyer_yoy_latest_pct": -1.8621, "buyer_yoy_all_avg_pct": 1.817, "buyer_trend_consistency_pct": 55.1724, "market_share_latest_pct": 4.935004138847176, "market_share_change_1y_pp": -0.20783479534862614, "peer_best_share_pct": 70.02074193806253, "peer_top_exporter": "DEU", "supplier_count_latest": 82, "buyer_market_hhi": 5021.46, "distance_km": 748.7117309570312, "has_reported_fta": 1, "applied_tariff_pct": 0.012764303815058584, "tariff_advantage_pp": -0.020929647224547474, "volatility_cv": 0.21893678682642856, "max_drawdown_pct": 53.62530378155408, "attention_level": "High attention", "primary_risk_reason": "The buyer market is concentrated among relatively few suppliers", "risk_driver_labels": "['concentrated_buyer_market','dominant_supplier']", "signal_flag": "Stable", "confidence_label": "High", "refreshed_at": "2026-07-20 09:30:25" }, { "hs_code": 490900, "corridor_rank": 74, "exporter_iso3": "GBR", "importer_iso3": "BEL", "latest_data_year": 2024, "lane_data_years": 26, 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