{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/gbr/481022",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/481022",
    "exporter": "https://www.yugalinks.com/trade/exporter/gbr/481022",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "481022",
    "exporter_iso3": "GBR",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 156,
    "current_lane_count": 61,
    "active_market_count": 61,
    "exports_latest_observed_lanes_usd": 62355178.299341775,
    "exports_current_2024_usd": 61177826.57490261,
    "exports_avg_3y_usd": 70658249.38500158,
    "exports_avg_5y_usd": 64748176.051839985,
    "exports_avg_10y_usd": 74738600.48116249,
    "exports_cagr_3y_pct": 0.9494938517408569,
    "exports_cagr_5y_pct": -6.153043146842608,
    "exports_cagr_10y_pct": -4.930377142198683,
    "exports_all_year_lane_avg_usd": 76202348.80758084,
    "exports_historical_lane_peak_usd": 314643289.684224,
    "historical_peak_year": 1995,
    "positive_growth_year_share_pct": 44.827586206896555,
    "trend_acceleration_pct": 5.87987099393954,
    "trend_label": "Stable",
    "top_market_iso3": "USA",
    "top_market_exports_usd": 22175828.999999993,
    "top_market_share_pct": 35.56373280426347,
    "destination_hhi": 1806.9893234256972,
    "weighted_share_latest_pct": 19.746895131972515,
    "weighted_share_change_1y_pp": -0.10983279448131737,
    "weighted_volatility_cv": 0.8751082853669846,
    "weighted_max_drawdown_pct": 92.79279739737501,
    "limited_history_lane_share_pct": 31.41025641025641,
    "data_freshness_years": 0,
    "coverage_score": 100,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:28:47",
    "source": "api",
    "product": {
      "hs_code": 481022,
      "hs_description": "Paper and paperboard: coated with kaolin or other inorganic substances only, having more than 10% of mechanical or chemi-mechanical processed fibres, for writing, printing or other graphic purposes, light-weight coated paper, in rolls or sheets",
      "hs_chapter": 48,
      "hs_heading": 4810,
      "substitution_elasticity": -5.2509613,
      "price_range_label": null,
      "trade_type_label": null
    },
    "hs_description": "Paper and paperboard: coated with kaolin or other inorganic substances only, having more than 10% of mechanical or chemi-mechanical processed fibres, for writing, printing or other graphic purposes, light-weight coated paper, in rolls or sheets",
    "hs_chapter": 48,
    "hs_heading": 4810,
    "destinations": [
      {
        "hs_code": 481022,
        "corridor_rank": 16,
        "exporter_iso3": "GBR",
        "importer_iso3": "USA",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 22175828.999999993,
        "exports_all_year_avg_usd": 18254929.10621877,
        "exports_avg_3y_usd": 27018893.333333332,
        "exports_avg_5y_usd": 22714908.011138745,
        "exports_avg_10y_usd": 23597898.514355052,
        "exports_cagr_3y_pct": 15.533486654086293,
        "exports_cagr_5y_pct": -4.881655273264263,
        "exports_cagr_10y_pct": 8.547526242095316,
        "exports_historical_peak_usd": 42484351,
        "buyer_imports_latest_observed_usd": 362117785.86223006,
        "historical_peak_year": 2022,
        "positive_growth_year_share_pct": 51.724137931034484,
        "trend_acceleration_pct": 6.985960411990977,
        "trend_label": "Rapid growth",
        "buyer_yoy_latest_pct": -15.3275,
        "buyer_yoy_all_avg_pct": -1.3029,
        "buyer_trend_consistency_pct": 37.931,
        "market_share_latest_pct": 6.123927038600895,
        "market_share_change_1y_pp": 2.2900032058793,
        "peer_best_share_pct": 57.01882489889447,
        "peer_top_exporter": "CAN",
        "supplier_count_latest": 30,
        "buyer_market_hhi": 4387.21,
        "distance_km": 5570.1611328125,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.04674475463696969,
        "tariff_advantage_pp": null,
        "volatility_cv": 0.4161381736189414,
        "max_drawdown_pct": 86.71380942838908,
        "attention_level": "High attention",
        "primary_risk_reason": "Buyer demand is declining in both recent and longer-term observations",
        "risk_driver_labels": "['declining_buyer_demand','concentrated_buyer_market','dominant_supplier']",
        "signal_flag": "Stable",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 481022,
        "corridor_rank": 34,
        "exporter_iso3": "GBR",
        "importer_iso3": "JPN",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 10442258.949009504,
        "exports_all_year_avg_usd": 9661606.871659197,
        "exports_avg_3y_usd": 12962732.500175172,
        "exports_avg_5y_usd": 14362282.329645013,
        "exports_avg_10y_usd": 17536655.10730896,
        "exports_cagr_3y_pct": -20.641221141239885,
        "exports_cagr_5y_pct": -16.76967623056569,
        "exports_cagr_10y_pct": -6.250498756574963,
        "exports_historical_peak_usd": 26144873.111796036,
        "buyer_imports_latest_observed_usd": 23682320.05091171,
        "historical_peak_year": 2019,
        "positive_growth_year_share_pct": 48.275862068965516,
        "trend_acceleration_pct": -14.390722384664922,
        "trend_label": "Rapid decline",
        "buyer_yoy_latest_pct": -37.2365,
        "buyer_yoy_all_avg_pct": 8.5754,
        "buyer_trend_consistency_pct": 44.8276,
        "market_share_latest_pct": 44.093057295742035,
        "market_share_change_1y_pp": -0.8474999256701921,
        "peer_best_share_pct": 44.093057295742035,
        "peer_top_exporter": "GBR",
        "supplier_count_latest": 15,
        "buyer_market_hhi": 3430.74,
        "distance_km": 9574.2373046875,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0.039966357792484856,
        "tariff_advantage_pp": 0.030413669105984857,
        "volatility_cv": 0.8552784404888906,
        "max_drawdown_pct": 99.15893551273895,
        "attention_level": "Critical attention",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['unrecovered_drawdown','concentrated_buyer_market','buyer_macro_weakness']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 481022,
        "corridor_rank": 43,
        "exporter_iso3": "GBR",
        "importer_iso3": "KOR",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 7563400.303022118,
        "exports_all_year_avg_usd": 4313931.048583803,
        "exports_avg_3y_usd": 7681799.847478762,
        "exports_avg_5y_usd": 7798067.129165506,
        "exports_avg_10y_usd": 5781937.847795306,
        "exports_cagr_3y_pct": -8.201736151302919,
        "exports_cagr_5y_pct": 6.681792626194327,
        "exports_cagr_10y_pct": -0.38917804808444867,
        "exports_historical_peak_usd": 9777181.645377021,
        "buyer_imports_latest_observed_usd": 17903770.69422018,
        "historical_peak_year": 2021,
        "positive_growth_year_share_pct": 48.275862068965516,
        "trend_acceleration_pct": -7.81255810321847,
        "trend_label": "Declining",
        "buyer_yoy_latest_pct": 5.8251,
        "buyer_yoy_all_avg_pct": 3.7105,
        "buyer_trend_consistency_pct": 44.8276,
        "market_share_latest_pct": 42.24473398480124,
        "market_share_change_1y_pp": -5.203248315937259,
        "peer_best_share_pct": 43.07005867235005,
        "peer_top_exporter": "FIN",
        "supplier_count_latest": 16,
        "buyer_market_hhi": 3778.36,
        "distance_km": 8875.3896484375,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0.1369564428626263,
        "tariff_advantage_pp": 0.11067370517943842,
        "volatility_cv": 0.5966945469804003,
        "max_drawdown_pct": 99.6666288362538,
        "attention_level": "Watch",
        "primary_risk_reason": "The buyer market is concentrated among relatively few suppliers",
        "risk_driver_labels": "['concentrated_buyer_market']",
        "signal_flag": "Stable",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 481022,
        "corridor_rank": 69,
        "exporter_iso3": "GBR",
        "importer_iso3": "AUS",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 4046305.761938858,
        "exports_all_year_avg_usd": 6122041.208030649,
        "exports_avg_3y_usd": 4903141.632987292,
        "exports_avg_5y_usd": 5270391.993646888,
        "exports_avg_10y_usd": 8399811.041668933,
        "exports_cagr_3y_pct": -8.275508738469139,
        "exports_cagr_5y_pct": -17.241547963838,
        "exports_cagr_10y_pct": -12.04807849129692,
        "exports_historical_peak_usd": 21315590.141289346,
        "buyer_imports_latest_observed_usd": 23589103.62170126,
        "historical_peak_year": 2011,
        "positive_growth_year_share_pct": 51.724137931034484,
        "trend_acceleration_pct": 3.7725697528277813,
        "trend_label": "Declining",
        "buyer_yoy_latest_pct": -11.3149,
        "buyer_yoy_all_avg_pct": -2.577,
        "buyer_trend_consistency_pct": 41.3793,
        "market_share_latest_pct": 17.15328325666593,
        "market_share_change_1y_pp": -7.410214527832675,
        "peer_best_share_pct": 51.95415808294733,
        "peer_top_exporter": "DEU",
        "supplier_count_latest": 13,
        "buyer_market_hhi": 3671.6,
        "distance_km": 17011.267578125,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.07872936858989897,
        "tariff_advantage_pp": null,
        "volatility_cv": 0.9412616647552962,
        "max_drawdown_pct": 81.01715347725248,
        "attention_level": "High attention",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['unrecovered_drawdown','declining_buyer_demand','concentrated_buyer_market','dominant_supplier','long_distance_without_fta']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 481022,
        "corridor_rank": 72,
        "exporter_iso3": "GBR",
        "importer_iso3": "DEU",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 3719119.0645655575,
        "exports_all_year_avg_usd": 9256806.206950147,
        "exports_avg_3y_usd": 4029495.2277624332,
        "exports_avg_5y_usd": 2428779.26202389,
        "exports_avg_10y_usd": 1758821.6888739024,
        "exports_cagr_3y_pct": 343.1029659193786,
        "exports_cagr_5y_pct": 75.44316304634113,
        "exports_cagr_10y_pct": -3.571068896563434,
        "exports_historical_peak_usd": 77431756.98108527,
        "buyer_imports_latest_observed_usd": 228263689.24907678,
        "historical_peak_year": 1995,
        "positive_growth_year_share_pct": 48.275862068965516,
        "trend_acceleration_pct": 346.67403481594204,
        "trend_label": "Rapid growth",
        "buyer_yoy_latest_pct": -15.7599,
        "buyer_yoy_all_avg_pct": -2.9306,
        "buyer_trend_consistency_pct": 41.3793,
        "market_share_latest_pct": 1.6293082254126408,
        "market_share_change_1y_pp": -0.2742214460596353,
        "peer_best_share_pct": 52.51500268095264,
        "peer_top_exporter": "FIN",
        "supplier_count_latest": 44,
        "buyer_market_hhi": 3448.31,
        "distance_km": 495.36328125,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0,
        "tariff_advantage_pp": 0.0007815936111111112,
        "volatility_cv": 1.863850523198006,
        "max_drawdown_pct": 99.98364803738495,
        "attention_level": "High attention",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['high_volatility','unrecovered_drawdown','declining_buyer_demand','concentrated_buyer_market','dominant_supplier']",
        "signal_flag": "Slowing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 481022,
        "corridor_rank": 94,
        "exporter_iso3": "GBR",
        "importer_iso3": "VNM",
        "latest_data_year": 2024,
        "lane_data_years": 11,
        "exports_latest_observed_usd": 2016149.7580232886,
        "exports_all_year_avg_usd": 558355.4503082501,
        "exports_avg_3y_usd": 2645450.9577836627,
        "exports_avg_5y_usd": 1523591.1325551951,
        "exports_avg_10y_usd": 1523591.1325551951,
        "exports_cagr_3y_pct": 37.593223834213795,
        "exports_cagr_5y_pct": 143.01079134760784,
        "exports_cagr_10y_pct": 55.88803396913051,
        "exports_historical_peak_usd": 3274752.1575440373,
        "buyer_imports_latest_observed_usd": 10591213.509229893,
        "historical_peak_year": 2023,
        "positive_growth_year_share_pct": 60,
        "trend_acceleration_pct": -18.294810134916716,
        "trend_label": "Rapid growth",
        "buyer_yoy_latest_pct": -35.3185,
        "buyer_yoy_all_avg_pct": 25.8563,
        "buyer_trend_consistency_pct": 62.069,
        "market_share_latest_pct": 19.03605999696145,
        "market_share_change_1y_pp": -0.9631615507041431,
        "peer_best_share_pct": 61.39928959324794,
        "peer_top_exporter": "CHN",
        "supplier_count_latest": 16,
        "buyer_market_hhi": 4239.27,
        "distance_km": 9248.712890625,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0.15905857597826087,
        "tariff_advantage_pp": null,
        "volatility_cv": 1.8675086837278616,
        "max_drawdown_pct": 96.2893038970156,
        "attention_level": "High attention",
        "primary_risk_reason": "Trade has varied substantially across reported years",
        "risk_driver_labels": "['high_volatility','concentrated_buyer_market','dominant_supplier']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 481022,
        "corridor_rank": 99,
        "exporter_iso3": "GBR",
        "importer_iso3": "IND",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 1839508.1065146753,
        "exports_all_year_avg_usd": 809964.9471762361,
        "exports_avg_3y_usd": 1129696.016650548,
        "exports_avg_5y_usd": 908667.4547052726,
        "exports_avg_10y_usd": 840560.2843584174,
        "exports_cagr_3y_pct": 28.629494494956376,
        "exports_cagr_5y_pct": 30.09296920062352,
        "exports_cagr_10y_pct": -2.500800863262831,
        "exports_historical_peak_usd": 2507593.9421261586,
        "buyer_imports_latest_observed_usd": 35832810.1357991,
        "historical_peak_year": 2013,
        "positive_growth_year_share_pct": 51.724137931034484,
        "trend_acceleration_pct": 31.130295358219207,
        "trend_label": "Rapid growth",
        "buyer_yoy_latest_pct": -22.3178,
        "buyer_yoy_all_avg_pct": 22.9262,
        "buyer_trend_consistency_pct": 62.069,
        "market_share_latest_pct": 5.1335859497017164,
        "market_share_change_1y_pp": 4.11123605579396,
        "peer_best_share_pct": 57.64549772245162,
        "peer_top_exporter": "FIN",
        "supplier_count_latest": 19,
        "buyer_market_hhi": 3656.72,
        "distance_km": 6720.63623046875,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.5323102001373737,
        "tariff_advantage_pp": null,
        "volatility_cv": 0.8534940797960718,
        "max_drawdown_pct": 88.43838459995332,
        "attention_level": "High attention",
        "primary_risk_reason": "The buyer market is concentrated among relatively few suppliers",
        "risk_driver_labels": "['concentrated_buyer_market','dominant_supplier']",
        "signal_flag": "Accelerating",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "GBR",
      "hs_code": 481022,
      "num_markets": 87,
      "highest_price_importer_iso3": "ZAF",
      "highest_price_usd_per_ton": 96000,
      "lowest_price_importer_iso3": "ZWE",
      "lowest_price_usd_per_ton": 285.7142857142857,
      "median_price_across_markets": 1008.5677886524315,
      "price_spread_pct": 9490.119235532156,
      "avg_quantity_metric_tons": 1548.2869375,
      "total_trade_value_usd": 338976023
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 89087919.66365679,
        "active_destinations": 69,
        "yoy_growth_pct": 34.08842203839447
      },
      {
        "year": 2011,
        "export_value_usd": 112793368.79411727,
        "active_destinations": 74,
        "yoy_growth_pct": 26.609050048489426
      },
      {
        "year": 2012,
        "export_value_usd": 87396492.66340564,
        "active_destinations": 70,
        "yoy_growth_pct": -22.516284780064304
      },
      {
        "year": 2013,
        "export_value_usd": 103168639.83108716,
        "active_destinations": 67,
        "yoy_growth_pct": 18.04665918165109
      },
      {
        "year": 2014,
        "export_value_usd": 101432314.03123142,
        "active_destinations": 71,
        "yoy_growth_pct": -1.6829976654713468
      },
      {
        "year": 2015,
        "export_value_usd": 82786828.05230883,
        "active_destinations": 71,
        "yoy_growth_pct": -18.382195217572942
      },
      {
        "year": 2016,
        "export_value_usd": 91039555.33729951,
        "active_destinations": 62,
        "yoy_growth_pct": 9.968647765772836
      },
      {
        "year": 2017,
        "export_value_usd": 75010099.76621865,
        "active_destinations": 59,
        "yoy_growth_pct": -17.607132978288494
      },
      {
        "year": 2018,
        "export_value_usd": 90767281.39500871,
        "active_destinations": 68,
        "yoy_growth_pct": 21.00674666198275
      },
      {
        "year": 2019,
        "export_value_usd": 84041360.00158915,
        "active_destinations": 63,
        "yoy_growth_pct": -7.4100725394089215
      },
      {
        "year": 2020,
        "export_value_usd": 52298368.4576504,
        "active_destinations": 63,
        "yoy_growth_pct": -37.7706780843843
      },
      {
        "year": 2021,
        "export_value_usd": 59467763.64654471,
        "active_destinations": 58,
        "yoy_growth_pct": 13.70864025079456
      },
      {
        "year": 2022,
        "export_value_usd": 83286997.33745751,
        "active_destinations": 56,
        "yoy_growth_pct": 40.05402629983847
      },
      {
        "year": 2023,
        "export_value_usd": 67509924.24264464,
        "active_destinations": 62,
        "yoy_growth_pct": -18.943020638489614
      },
      {
        "year": 2024,
        "export_value_usd": 61177826.574902594,
        "active_destinations": 61,
        "yoy_growth_pct": -9.379506404100194
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "GBR",
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    "risk_score": 3.445485793254767,
    "gdp_million_usd": 3686033.0444821278,
    "gdp_per_capita_usd": 53246.36761451085,
    "population": 69226000,
    "labor_force": 35514.36,
    "investment_rate_pct": 17.85,
    "savings_rate_pct": 15.56,
    "secondary_education_pct": 91.71,
    "tertiary_education_pct": 30.04,
    "total_factor_productivity": 2397.02,
    "trade_openness_pct": 35.344853887670666,
    "exports_gdp_pct": 13.072436228084023,
    "num_active_partners": 270,
    "num_fta_partners": 119,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 1,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 6737.20987654321,
    "avg_partner_gdp_million_usd": 533678518.3258193,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 44.074074074074076,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 0.3703703703703704,
    "avg_applied_tariff_pct": 0.12806982251220603,
    "avg_mfn_tariff_pct": 0.13073271711760692,
    "avg_preferential_tariff_pct": 0.02507111166182711,
    "tariff_advantage_pp": 0.10566160545577981,
    "avg_distance_all_partners_km": 6702.485526006816,
    "num_border_partners": 25,
    "num_colonial_partners": 2020,
    "avg_substitution_elasticity": -10.853938978940885,
    "pct_products_high_elasticity": 75.90697674418605,
    "pct_products_low_elasticity": 2.6744186046511627,
    "real_market_potential": 1919336.1730728918,
    "foreign_market_potential": 40595.75475928802
  }
}