{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/gbr/293621",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/293621",
    "exporter": "https://www.yugalinks.com/trade/exporter/gbr/293621",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "293621",
    "exporter_iso3": "GBR",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 173,
    "current_lane_count": 79,
    "active_market_count": 79,
    "exports_latest_observed_lanes_usd": 7008714.93736574,
    "exports_current_2024_usd": 6720519.488144141,
    "exports_avg_3y_usd": 7286724.101041596,
    "exports_avg_5y_usd": 8458159.174845906,
    "exports_avg_10y_usd": 8564015.77405155,
    "exports_cagr_3y_pct": -15.15028776951045,
    "exports_cagr_5y_pct": -3.7403095505005535,
    "exports_cagr_10y_pct": -1.53021383137677,
    "exports_all_year_lane_avg_usd": 7781614.832545153,
    "exports_historical_lane_peak_usd": 32499273.1904065,
    "historical_peak_year": 2017,
    "positive_growth_year_share_pct": 48.275862068965516,
    "trend_acceleration_pct": -13.62007393813368,
    "trend_label": "Rapid decline",
    "top_market_iso3": "FRA",
    "top_market_exports_usd": 3079960.1676069894,
    "top_market_share_pct": 43.94472018239349,
    "destination_hhi": 2671.6629372104426,
    "weighted_share_latest_pct": 16.33554662813444,
    "weighted_share_change_1y_pp": 0.4392524523676398,
    "weighted_volatility_cv": 1.1429459615406485,
    "weighted_max_drawdown_pct": 96.79438799585981,
    "limited_history_lane_share_pct": 35.83815028901734,
    "data_freshness_years": 0,
    "coverage_score": 100,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:28:47",
    "source": "api",
    "product": {
      "hs_code": 293621,
      "hs_description": "Vitamins: vitamins A and their derivatives, unmixed",
      "hs_chapter": 29,
      "hs_heading": 2936,
      "substitution_elasticity": -15.452059,
      "price_range_label": "High price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Vitamins: vitamins A and their derivatives, unmixed",
    "hs_chapter": 29,
    "hs_heading": 2936,
    "destinations": [
      {
        "hs_code": 293621,
        "corridor_rank": 47,
        "exporter_iso3": "GBR",
        "importer_iso3": "FRA",
        "latest_data_year": 2024,
        "lane_data_years": 27,
        "exports_latest_observed_usd": 3079960.1676069894,
        "exports_all_year_avg_usd": 2360229.347476537,
        "exports_avg_3y_usd": 3800479.7381087723,
        "exports_avg_5y_usd": 3772503.5411197743,
        "exports_avg_10y_usd": 3530492.833358021,
        "exports_cagr_3y_pct": -11.19387605877833,
        "exports_cagr_5y_pct": 4.418480755749088,
        "exports_cagr_10y_pct": 1.41851167862459,
        "exports_historical_peak_usd": 6853040.847662382,
        "buyer_imports_latest_observed_usd": 21250787.811034437,
        "historical_peak_year": 2017,
        "positive_growth_year_share_pct": 53.84615384615385,
        "trend_acceleration_pct": -12.61238773740292,
        "trend_label": "Rapid decline",
        "buyer_yoy_latest_pct": 19.6136,
        "buyer_yoy_all_avg_pct": 2.798,
        "buyer_trend_consistency_pct": 48.2759,
        "market_share_latest_pct": 14.49339288027583,
        "market_share_change_1y_pp": -4.656954203950592,
        "peer_best_share_pct": 26.345212229252095,
        "peer_top_exporter": "CHE",
        "supplier_count_latest": 45,
        "buyer_market_hhi": 1719.12,
        "distance_km": 342.9474792480469,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0,
        "tariff_advantage_pp": 0.0007673828181818182,
        "volatility_cv": 0.7877240048864985,
        "max_drawdown_pct": 99.55946770857172,
        "attention_level": "Watch",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['unrecovered_drawdown']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 293621,
        "corridor_rank": 64,
        "exporter_iso3": "GBR",
        "importer_iso3": "CHE",
        "latest_data_year": 2024,
        "lane_data_years": 26,
        "exports_latest_observed_usd": 1814658.4346662096,
        "exports_all_year_avg_usd": 932740.1210126829,
        "exports_avg_3y_usd": 1625799.233214049,
        "exports_avg_5y_usd": 2350455.9779389445,
        "exports_avg_10y_usd": 2172583.324649107,
        "exports_cagr_3y_pct": -17.338316694781952,
        "exports_cagr_5y_pct": -4.633574260403317,
        "exports_cagr_10y_pct": 7.405884511694016,
        "exports_historical_peak_usd": 3662093.5396199166,
        "buyer_imports_latest_observed_usd": 10928566.179157587,
        "historical_peak_year": 2020,
        "positive_growth_year_share_pct": 56,
        "trend_acceleration_pct": -24.744201206475967,
        "trend_label": "Rapid decline",
        "buyer_yoy_latest_pct": 3.6201,
        "buyer_yoy_all_avg_pct": 13.0987,
        "buyer_trend_consistency_pct": 55.1724,
        "market_share_latest_pct": 16.604725678717447,
        "market_share_change_1y_pp": 0.43473724561297544,
        "peer_best_share_pct": 33.384676902445335,
        "peer_top_exporter": "CHN",
        "supplier_count_latest": 25,
        "buyer_market_hhi": 2114.11,
        "distance_km": 748.7117309570312,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0.012764303815058584,
        "tariff_advantage_pp": -0.020929647224547474,
        "volatility_cv": 1.1920356614174223,
        "max_drawdown_pct": 98.8376721707585,
        "attention_level": "High attention",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['high_volatility','unrecovered_drawdown']",
        "signal_flag": "Accelerating",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "GBR",
      "hs_code": 293621,
      "num_markets": 118,
      "highest_price_importer_iso3": "CHE",
      "highest_price_usd_per_ton": 26149545.454545453,
      "lowest_price_importer_iso3": "DNK",
      "lowest_price_usd_per_ton": 840.607210626186,
      "median_price_across_markets": 62000,
      "price_spread_pct": 42175.330398927144,
      "avg_quantity_metric_tons": 1.795864406779661,
      "total_trade_value_usd": 42771374
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 4983238.901350546,
        "active_destinations": 65,
        "yoy_growth_pct": -37.316675985797296
      },
      {
        "year": 2011,
        "export_value_usd": 5186228.619034909,
        "active_destinations": 69,
        "yoy_growth_pct": 4.073449451306644
      },
      {
        "year": 2012,
        "export_value_usd": 4392081.395939557,
        "active_destinations": 58,
        "yoy_growth_pct": -15.312615031674644
      },
      {
        "year": 2013,
        "export_value_usd": 5370247.0713960305,
        "active_destinations": 63,
        "yoy_growth_pct": 22.27111902709225
      },
      {
        "year": 2014,
        "export_value_usd": 7841026.046058993,
        "active_destinations": 63,
        "yoy_growth_pct": 46.00866481215113
      },
      {
        "year": 2015,
        "export_value_usd": 7494751.673554284,
        "active_destinations": 71,
        "yoy_growth_pct": -4.416186994797084
      },
      {
        "year": 2016,
        "export_value_usd": 7491915.898344264,
        "active_destinations": 59,
        "yoy_growth_pct": -0.03783681346008324
      },
      {
        "year": 2017,
        "export_value_usd": 11597080.84731829,
        "active_destinations": 71,
        "yoy_growth_pct": 54.79459466277884
      },
      {
        "year": 2018,
        "export_value_usd": 8633928.55571262,
        "active_destinations": 76,
        "yoy_growth_pct": -25.55084620532649
      },
      {
        "year": 2019,
        "export_value_usd": 8131684.891356511,
        "active_destinations": 78,
        "yoy_growth_pct": -5.8170931241236685
      },
      {
        "year": 2020,
        "export_value_usd": 9429128.118471311,
        "active_destinations": 88,
        "yoy_growth_pct": 15.955404623387508
      },
      {
        "year": 2021,
        "export_value_usd": 11001495.452633426,
        "active_destinations": 85,
        "yoy_growth_pct": 16.67563866357808
      },
      {
        "year": 2022,
        "export_value_usd": 8646714.150233578,
        "active_destinations": 74,
        "yoy_growth_pct": -21.404192843948174
      },
      {
        "year": 2023,
        "export_value_usd": 6492938.664747069,
        "active_destinations": 70,
        "yoy_growth_pct": -24.908600516513296
      },
      {
        "year": 2024,
        "export_value_usd": 6720519.48814414,
        "active_destinations": 79,
        "yoy_growth_pct": 3.505051181719988
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "GBR",
      "exports_usd": 442181920400.69006,
      "imports_usd": 753376053311.657,
      "trade_balance_usd": -311194132910.9669,
      "yoy_exports_growth_pct": -5.298942785484062,
      "yoy_imports_growth_pct": 2.7114834343132888,
      "exports_cagr_3y_pct": 0.5321426807664675,
      "imports_cagr_3y_pct": 3.7727404935998576,
      "export_partner_hhi": 568.0807939645799,
      "export_product_hhi": 121.01636468637346,
      "momentum_score": -3.5496171456089027,
      "risk_score": 3.445485793254767,
      "gdp_million_usd": 3686033.0444821278,
      "gdp_per_capita_usd": 53246.36761451085,
      "population": 69226000,
      "labor_force": 35514.36,
      "investment_rate_pct": 17.85,
      "savings_rate_pct": 15.56,
      "secondary_education_pct": 91.71,
      "tertiary_education_pct": 30.04,
      "total_factor_productivity": 2397.02,
      "trade_openness_pct": 35.344853887670666,
      "exports_gdp_pct": 13.072436228084023,
      "num_active_partners": 270,
      "num_fta_partners": 119,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 1,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 6737.20987654321,
      "avg_partner_gdp_million_usd": 533678518.3258193,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 44.074074074074076,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 0.3703703703703704,
      "avg_applied_tariff_pct": 0.12806982251220603,
      "avg_mfn_tariff_pct": 0.13073271711760692,
      "avg_preferential_tariff_pct": 0.02507111166182711,
      "tariff_advantage_pp": 0.10566160545577981,
      "avg_distance_all_partners_km": 6702.485526006816,
      "num_border_partners": 25,
      "num_colonial_partners": 2020,
      "avg_substitution_elasticity": -10.853938978940885,
      "pct_products_high_elasticity": 75.90697674418605,
      "pct_products_low_elasticity": 2.6744186046511627,
      "real_market_potential": 1919336.1730728918,
      "foreign_market_potential": 40595.75475928802
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "293621",
    "hs_description": "Vitamins: vitamins A and their derivatives, unmixed",
    "hs_chapter": 29,
    "hs_heading": 2936
  },
  "destinations": [
    {
      "hs_code": 293621,
      "corridor_rank": 47,
      "exporter_iso3": "GBR",
      "importer_iso3": "FRA",
      "latest_data_year": 2024,
      "lane_data_years": 27,
      "exports_latest_observed_usd": 3079960.1676069894,
      "exports_all_year_avg_usd": 2360229.347476537,
      "exports_avg_3y_usd": 3800479.7381087723,
      "exports_avg_5y_usd": 3772503.5411197743,
      "exports_avg_10y_usd": 3530492.833358021,
      "exports_cagr_3y_pct": -11.19387605877833,
      "exports_cagr_5y_pct": 4.418480755749088,
      "exports_cagr_10y_pct": 1.41851167862459,
      "exports_historical_peak_usd": 6853040.847662382,
      "buyer_imports_latest_observed_usd": 21250787.811034437,
      "historical_peak_year": 2017,
      "positive_growth_year_share_pct": 53.84615384615385,
      "trend_acceleration_pct": -12.61238773740292,
      "trend_label": "Rapid decline",
      "buyer_yoy_latest_pct": 19.6136,
      "buyer_yoy_all_avg_pct": 2.798,
      "buyer_trend_consistency_pct": 48.2759,
      "market_share_latest_pct": 14.49339288027583,
      "market_share_change_1y_pp": -4.656954203950592,
      "peer_best_share_pct": 26.345212229252095,
      "peer_top_exporter": "CHE",
      "supplier_count_latest": 45,
      "buyer_market_hhi": 1719.12,
      "distance_km": 342.9474792480469,
      "has_reported_fta": 1,
      "applied_tariff_pct": 0,
      "tariff_advantage_pp": 0.0007673828181818182,
      "volatility_cv": 0.7877240048864985,
      "max_drawdown_pct": 99.55946770857172,
      "attention_level": "Watch",
      "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
      "risk_driver_labels": "['unrecovered_drawdown']",
      "signal_flag": "Growing",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    },
    {
      "hs_code": 293621,
      "corridor_rank": 64,
      "exporter_iso3": "GBR",
      "importer_iso3": "CHE",
      "latest_data_year": 2024,
      "lane_data_years": 26,
      "exports_latest_observed_usd": 1814658.4346662096,
      "exports_all_year_avg_usd": 932740.1210126829,
      "exports_avg_3y_usd": 1625799.233214049,
      "exports_avg_5y_usd": 2350455.9779389445,
      "exports_avg_10y_usd": 2172583.324649107,
      "exports_cagr_3y_pct": -17.338316694781952,
      "exports_cagr_5y_pct": -4.633574260403317,
      "exports_cagr_10y_pct": 7.405884511694016,
      "exports_historical_peak_usd": 3662093.5396199166,
      "buyer_imports_latest_observed_usd": 10928566.179157587,
      "historical_peak_year": 2020,
      "positive_growth_year_share_pct": 56,
      "trend_acceleration_pct": -24.744201206475967,
      "trend_label": "Rapid decline",
      "buyer_yoy_latest_pct": 3.6201,
      "buyer_yoy_all_avg_pct": 13.0987,
      "buyer_trend_consistency_pct": 55.1724,
      "market_share_latest_pct": 16.604725678717447,
      "market_share_change_1y_pp": 0.43473724561297544,
      "peer_best_share_pct": 33.384676902445335,
      "peer_top_exporter": "CHN",
      "supplier_count_latest": 25,
      "buyer_market_hhi": 2114.11,
      "distance_km": 748.7117309570312,
      "has_reported_fta": 1,
      "applied_tariff_pct": 0.012764303815058584,
      "tariff_advantage_pp": -0.020929647224547474,
      "volatility_cv": 1.1920356614174223,
      "max_drawdown_pct": 98.8376721707585,
      "attention_level": "High attention",
      "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
      "risk_driver_labels": "['high_volatility','unrecovered_drawdown']",
      "signal_flag": "Accelerating",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    }
  ],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "GBR",
    "hs_code": 293621,
    "num_markets": 118,
    "highest_price_importer_iso3": "CHE",
    "highest_price_usd_per_ton": 26149545.454545453,
    "lowest_price_importer_iso3": "DNK",
    "lowest_price_usd_per_ton": 840.607210626186,
    "median_price_across_markets": 62000,
    "price_spread_pct": 42175.330398927144,
    "avg_quantity_metric_tons": 1.795864406779661,
    "total_trade_value_usd": 42771374
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 4983238.901350546,
      "active_destinations": 65,
      "yoy_growth_pct": -37.316675985797296
    },
    {
      "year": 2011,
      "export_value_usd": 5186228.619034909,
      "active_destinations": 69,
      "yoy_growth_pct": 4.073449451306644
    },
    {
      "year": 2012,
      "export_value_usd": 4392081.395939557,
      "active_destinations": 58,
      "yoy_growth_pct": -15.312615031674644
    },
    {
      "year": 2013,
      "export_value_usd": 5370247.0713960305,
      "active_destinations": 63,
      "yoy_growth_pct": 22.27111902709225
    },
    {
      "year": 2014,
      "export_value_usd": 7841026.046058993,
      "active_destinations": 63,
      "yoy_growth_pct": 46.00866481215113
    },
    {
      "year": 2015,
      "export_value_usd": 7494751.673554284,
      "active_destinations": 71,
      "yoy_growth_pct": -4.416186994797084
    },
    {
      "year": 2016,
      "export_value_usd": 7491915.898344264,
      "active_destinations": 59,
      "yoy_growth_pct": -0.03783681346008324
    },
    {
      "year": 2017,
      "export_value_usd": 11597080.84731829,
      "active_destinations": 71,
      "yoy_growth_pct": 54.79459466277884
    },
    {
      "year": 2018,
      "export_value_usd": 8633928.55571262,
      "active_destinations": 76,
      "yoy_growth_pct": -25.55084620532649
    },
    {
      "year": 2019,
      "export_value_usd": 8131684.891356511,
      "active_destinations": 78,
      "yoy_growth_pct": -5.8170931241236685
    },
    {
      "year": 2020,
      "export_value_usd": 9429128.118471311,
      "active_destinations": 88,
      "yoy_growth_pct": 15.955404623387508
    },
    {
      "year": 2021,
      "export_value_usd": 11001495.452633426,
      "active_destinations": 85,
      "yoy_growth_pct": 16.67563866357808
    },
    {
      "year": 2022,
      "export_value_usd": 8646714.150233578,
      "active_destinations": 74,
      "yoy_growth_pct": -21.404192843948174
    },
    {
      "year": 2023,
      "export_value_usd": 6492938.664747069,
      "active_destinations": 70,
      "yoy_growth_pct": -24.908600516513296
    },
    {
      "year": 2024,
      "export_value_usd": 6720519.48814414,
      "active_destinations": 79,
      "yoy_growth_pct": 3.505051181719988
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "GBR",
    "exports_usd": 442181920400.69006,
    "imports_usd": 753376053311.657,
    "trade_balance_usd": -311194132910.9669,
    "yoy_exports_growth_pct": -5.298942785484062,
    "yoy_imports_growth_pct": 2.7114834343132888,
    "exports_cagr_3y_pct": 0.5321426807664675,
    "imports_cagr_3y_pct": 3.7727404935998576,
    "export_partner_hhi": 568.0807939645799,
    "export_product_hhi": 121.01636468637346,
    "momentum_score": -3.5496171456089027,
    "risk_score": 3.445485793254767,
    "gdp_million_usd": 3686033.0444821278,
    "gdp_per_capita_usd": 53246.36761451085,
    "population": 69226000,
    "labor_force": 35514.36,
    "investment_rate_pct": 17.85,
    "savings_rate_pct": 15.56,
    "secondary_education_pct": 91.71,
    "tertiary_education_pct": 30.04,
    "total_factor_productivity": 2397.02,
    "trade_openness_pct": 35.344853887670666,
    "exports_gdp_pct": 13.072436228084023,
    "num_active_partners": 270,
    "num_fta_partners": 119,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 1,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 6737.20987654321,
    "avg_partner_gdp_million_usd": 533678518.3258193,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 44.074074074074076,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 0.3703703703703704,
    "avg_applied_tariff_pct": 0.12806982251220603,
    "avg_mfn_tariff_pct": 0.13073271711760692,
    "avg_preferential_tariff_pct": 0.02507111166182711,
    "tariff_advantage_pp": 0.10566160545577981,
    "avg_distance_all_partners_km": 6702.485526006816,
    "num_border_partners": 25,
    "num_colonial_partners": 2020,
    "avg_substitution_elasticity": -10.853938978940885,
    "pct_products_high_elasticity": 75.90697674418605,
    "pct_products_low_elasticity": 2.6744186046511627,
    "real_market_potential": 1919336.1730728918,
    "foreign_market_potential": 40595.75475928802
  }
}