{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/gbr/230240",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/230240",
    "exporter": "https://www.yugalinks.com/trade/exporter/gbr/230240",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "230240",
    "exporter_iso3": "GBR",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 103,
    "current_lane_count": 23,
    "active_market_count": 23,
    "exports_latest_observed_lanes_usd": 620734.5003113392,
    "exports_current_2024_usd": 429821.87337118393,
    "exports_avg_3y_usd": 465081.5217845721,
    "exports_avg_5y_usd": 932420.0947596285,
    "exports_avg_10y_usd": 1636272.327191618,
    "exports_cagr_3y_pct": 8.156676301277276,
    "exports_cagr_5y_pct": -29.242839905067008,
    "exports_cagr_10y_pct": -17.303146823264136,
    "exports_all_year_lane_avg_usd": 2904567.548509885,
    "exports_historical_lane_peak_usd": 18274643.19429975,
    "historical_peak_year": 1998,
    "positive_growth_year_share_pct": 55.172413793103445,
    "trend_acceleration_pct": 25.459823124541412,
    "trend_label": "Growing",
    "top_market_iso3": "IRL",
    "top_market_exports_usd": 186984.50374212756,
    "top_market_share_pct": 30.12310474902596,
    "destination_hhi": 1676.95095221675,
    "weighted_share_latest_pct": 13.488509104840086,
    "weighted_share_change_1y_pp": -0.283153650178465,
    "weighted_volatility_cv": 0.9061277081468153,
    "weighted_max_drawdown_pct": 80.72529593251089,
    "limited_history_lane_share_pct": 50.48543689320388,
    "data_freshness_years": 0,
    "coverage_score": 81.5,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:28:47",
    "source": "api",
    "product": {
      "hs_code": 230240,
      "hs_description": "Bran, sharps and other residues: of other cereals, whether or not in the form of pellets, derived from the sifting, milling or other workings thereof",
      "hs_chapter": 23,
      "hs_heading": 2302,
      "substitution_elasticity": -5.3815074,
      "price_range_label": "Medium price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Bran, sharps and other residues: of other cereals, whether or not in the form of pellets, derived from the sifting, milling or other workings thereof",
    "hs_chapter": 23,
    "hs_heading": 2302,
    "destinations": [
      {
        "hs_code": 230240,
        "corridor_rank": 41,
        "exporter_iso3": "GBR",
        "importer_iso3": "FRA",
        "latest_data_year": 2024,
        "lane_data_years": 28,
        "exports_latest_observed_usd": 150316.22248588936,
        "exports_all_year_avg_usd": 577467.5605027929,
        "exports_avg_3y_usd": 72022.64055828196,
        "exports_avg_5y_usd": 326898.1741731771,
        "exports_avg_10y_usd": 683753.9927110715,
        "exports_cagr_3y_pct": 151.41401037306457,
        "exports_cagr_5y_pct": -33.465804259936206,
        "exports_cagr_10y_pct": -21.011975713191077,
        "exports_historical_peak_usd": 1836865.380710238,
        "buyer_imports_latest_observed_usd": 16186595.629340159,
        "historical_peak_year": 2013,
        "positive_growth_year_share_pct": 59.25925925925926,
        "trend_acceleration_pct": 172.42598608625565,
        "trend_label": "Rapid growth",
        "buyer_yoy_latest_pct": -26.7789,
        "buyer_yoy_all_avg_pct": 13.8195,
        "buyer_trend_consistency_pct": 55.1724,
        "market_share_latest_pct": 0.9286463066602038,
        "market_share_change_1y_pp": 0.6887420239509876,
        "peer_best_share_pct": 31.829387796927332,
        "peer_top_exporter": "BEL",
        "supplier_count_latest": 24,
        "buyer_market_hhi": 2241.06,
        "distance_km": 342.9474792480469,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0,
        "tariff_advantage_pp": 0.0007673828181818182,
        "volatility_cv": 1.0356467515694547,
        "max_drawdown_pct": 99.48505588743517,
        "attention_level": "Watch",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['high_volatility','unrecovered_drawdown']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 230240,
        "corridor_rank": 60,
        "exporter_iso3": "GBR",
        "importer_iso3": "BEL",
        "latest_data_year": 2024,
        "lane_data_years": 23,
        "exports_latest_observed_usd": 46857.054645593904,
        "exports_all_year_avg_usd": 66837.42764392916,
        "exports_avg_3y_usd": 59943.734808991,
        "exports_avg_5y_usd": 52410.583743516174,
        "exports_avg_10y_usd": 32951.16144991029,
        "exports_cagr_3y_pct": 34.76938872442983,
        "exports_cagr_5y_pct": 22.63442896127177,
        "exports_cagr_10y_pct": 100.11751510522488,
        "exports_historical_peak_usd": 294650.58976337203,
        "buyer_imports_latest_observed_usd": 12645212.186150948,
        "historical_peak_year": 2000,
        "positive_growth_year_share_pct": 50,
        "trend_acceleration_pct": -65.34812638079505,
        "trend_label": "Rapid growth",
        "buyer_yoy_latest_pct": -16.3401,
        "buyer_yoy_all_avg_pct": 11.1321,
        "buyer_trend_consistency_pct": 60,
        "market_share_latest_pct": 0.3705517468256626,
        "market_share_change_1y_pp": -0.0867474549303015,
        "peer_best_share_pct": 50.236527548390534,
        "peer_top_exporter": "NLD",
        "supplier_count_latest": 17,
        "buyer_market_hhi": 3523.11,
        "distance_km": 323.77960205078125,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0,
        "tariff_advantage_pp": 0.0007673828181818182,
        "volatility_cv": 1.0854544254548968,
        "max_drawdown_pct": 99.98456108926948,
        "attention_level": "Watch",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['high_volatility','unrecovered_drawdown','concentrated_buyer_market','dominant_supplier']",
        "signal_flag": "Slowing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "GBR",
      "hs_code": 230240,
      "num_markets": 51,
      "highest_price_importer_iso3": "CHN",
      "highest_price_usd_per_ton": 165636.36363636365,
      "lowest_price_importer_iso3": "IRL",
      "lowest_price_usd_per_ton": 89.85853166031367,
      "median_price_across_markets": 1925,
      "price_spread_pct": 8599.818446997575,
      "avg_quantity_metric_tons": 213.17047727272734,
      "total_trade_value_usd": 7669452
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 1345300.2493456376,
        "active_destinations": 25,
        "yoy_growth_pct": -5.746781437661435
      },
      {
        "year": 2011,
        "export_value_usd": 2190277.5669105495,
        "active_destinations": 28,
        "yoy_growth_pct": 62.809571170146896
      },
      {
        "year": 2012,
        "export_value_usd": 2451919.214175817,
        "active_destinations": 31,
        "yoy_growth_pct": 11.945593162163494
      },
      {
        "year": 2013,
        "export_value_usd": 4438186.789628963,
        "active_destinations": 30,
        "yoy_growth_pct": 81.00868756072805
      },
      {
        "year": 2014,
        "export_value_usd": 2873417.1134739034,
        "active_destinations": 31,
        "yoy_growth_pct": -35.25695853566984
      },
      {
        "year": 2015,
        "export_value_usd": 2294267.429751912,
        "active_destinations": 32,
        "yoy_growth_pct": -20.155433786701817
      },
      {
        "year": 2016,
        "export_value_usd": 1772549.4765750528,
        "active_destinations": 35,
        "yoy_growth_pct": -22.740067108622757
      },
      {
        "year": 2017,
        "export_value_usd": 2338515.1628969824,
        "active_destinations": 32,
        "yoy_growth_pct": 31.9294718596796
      },
      {
        "year": 2018,
        "export_value_usd": 2871826.890262539,
        "active_destinations": 29,
        "yoy_growth_pct": 22.80557063845946
      },
      {
        "year": 2019,
        "export_value_usd": 2423463.838631554,
        "active_destinations": 29,
        "yoy_growth_pct": -15.612467908537347
      },
      {
        "year": 2020,
        "export_value_usd": 2927130.1206319123,
        "active_destinations": 32,
        "yoy_growth_pct": 20.782908907968732
      },
      {
        "year": 2021,
        "export_value_usd": 339725.7878125148,
        "active_destinations": 29,
        "yoy_growth_pct": -88.39389525535768
      },
      {
        "year": 2022,
        "export_value_usd": 431843.2501708518,
        "active_destinations": 28,
        "yoy_growth_pct": 27.11523989729448
      },
      {
        "year": 2023,
        "export_value_usd": 533579.4418116803,
        "active_destinations": 26,
        "yoy_growth_pct": 23.558592521841714
      },
      {
        "year": 2024,
        "export_value_usd": 429821.8733711839,
        "active_destinations": 23,
        "yoy_growth_pct": -19.445570857866052
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "GBR",
      "exports_usd": 442181920400.69006,
      "imports_usd": 753376053311.657,
      "trade_balance_usd": -311194132910.9669,
      "yoy_exports_growth_pct": -5.298942785484062,
      "yoy_imports_growth_pct": 2.7114834343132888,
      "exports_cagr_3y_pct": 0.5321426807664675,
      "imports_cagr_3y_pct": 3.7727404935998576,
      "export_partner_hhi": 568.0807939645799,
      "export_product_hhi": 121.01636468637346,
      "momentum_score": -3.5496171456089027,
      "risk_score": 3.445485793254767,
      "gdp_million_usd": 3686033.0444821278,
      "gdp_per_capita_usd": 53246.36761451085,
      "population": 69226000,
      "labor_force": 35514.36,
      "investment_rate_pct": 17.85,
      "savings_rate_pct": 15.56,
      "secondary_education_pct": 91.71,
      "tertiary_education_pct": 30.04,
      "total_factor_productivity": 2397.02,
      "trade_openness_pct": 35.344853887670666,
      "exports_gdp_pct": 13.072436228084023,
      "num_active_partners": 270,
      "num_fta_partners": 119,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 1,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 6737.20987654321,
      "avg_partner_gdp_million_usd": 533678518.3258193,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 44.074074074074076,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 0.3703703703703704,
      "avg_applied_tariff_pct": 0.12806982251220603,
      "avg_mfn_tariff_pct": 0.13073271711760692,
      "avg_preferential_tariff_pct": 0.02507111166182711,
      "tariff_advantage_pp": 0.10566160545577981,
      "avg_distance_all_partners_km": 6702.485526006816,
      "num_border_partners": 25,
      "num_colonial_partners": 2020,
      "avg_substitution_elasticity": -10.853938978940885,
      "pct_products_high_elasticity": 75.90697674418605,
      "pct_products_low_elasticity": 2.6744186046511627,
      "real_market_potential": 1919336.1730728918,
      "foreign_market_potential": 40595.75475928802
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "230240",
    "hs_description": "Bran, sharps and other residues: of other cereals, whether or not in the form of pellets, derived from the sifting, milling or other workings thereof",
    "hs_chapter": 23,
    "hs_heading": 2302
  },
  "destinations": [
    {
      "hs_code": 230240,
      "corridor_rank": 41,
      "exporter_iso3": "GBR",
      "importer_iso3": "FRA",
      "latest_data_year": 2024,
      "lane_data_years": 28,
      "exports_latest_observed_usd": 150316.22248588936,
      "exports_all_year_avg_usd": 577467.5605027929,
      "exports_avg_3y_usd": 72022.64055828196,
      "exports_avg_5y_usd": 326898.1741731771,
      "exports_avg_10y_usd": 683753.9927110715,
      "exports_cagr_3y_pct": 151.41401037306457,
      "exports_cagr_5y_pct": -33.465804259936206,
      "exports_cagr_10y_pct": -21.011975713191077,
      "exports_historical_peak_usd": 1836865.380710238,
      "buyer_imports_latest_observed_usd": 16186595.629340159,
      "historical_peak_year": 2013,
      "positive_growth_year_share_pct": 59.25925925925926,
      "trend_acceleration_pct": 172.42598608625565,
      "trend_label": "Rapid growth",
      "buyer_yoy_latest_pct": -26.7789,
      "buyer_yoy_all_avg_pct": 13.8195,
      "buyer_trend_consistency_pct": 55.1724,
      "market_share_latest_pct": 0.9286463066602038,
      "market_share_change_1y_pp": 0.6887420239509876,
      "peer_best_share_pct": 31.829387796927332,
      "peer_top_exporter": "BEL",
      "supplier_count_latest": 24,
      "buyer_market_hhi": 2241.06,
      "distance_km": 342.9474792480469,
      "has_reported_fta": 1,
      "applied_tariff_pct": 0,
      "tariff_advantage_pp": 0.0007673828181818182,
      "volatility_cv": 1.0356467515694547,
      "max_drawdown_pct": 99.48505588743517,
      "attention_level": "Watch",
      "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
      "risk_driver_labels": "['high_volatility','unrecovered_drawdown']",
      "signal_flag": "Growing",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    },
    {
      "hs_code": 230240,
      "corridor_rank": 60,
      "exporter_iso3": "GBR",
      "importer_iso3": "BEL",
      "latest_data_year": 2024,
      "lane_data_years": 23,
      "exports_latest_observed_usd": 46857.054645593904,
      "exports_all_year_avg_usd": 66837.42764392916,
      "exports_avg_3y_usd": 59943.734808991,
      "exports_avg_5y_usd": 52410.583743516174,
      "exports_avg_10y_usd": 32951.16144991029,
      "exports_cagr_3y_pct": 34.76938872442983,
      "exports_cagr_5y_pct": 22.63442896127177,
      "exports_cagr_10y_pct": 100.11751510522488,
      "exports_historical_peak_usd": 294650.58976337203,
      "buyer_imports_latest_observed_usd": 12645212.186150948,
      "historical_peak_year": 2000,
      "positive_growth_year_share_pct": 50,
      "trend_acceleration_pct": -65.34812638079505,
      "trend_label": "Rapid growth",
      "buyer_yoy_latest_pct": -16.3401,
      "buyer_yoy_all_avg_pct": 11.1321,
      "buyer_trend_consistency_pct": 60,
      "market_share_latest_pct": 0.3705517468256626,
      "market_share_change_1y_pp": -0.0867474549303015,
      "peer_best_share_pct": 50.236527548390534,
      "peer_top_exporter": "NLD",
      "supplier_count_latest": 17,
      "buyer_market_hhi": 3523.11,
      "distance_km": 323.77960205078125,
      "has_reported_fta": 1,
      "applied_tariff_pct": 0,
      "tariff_advantage_pp": 0.0007673828181818182,
      "volatility_cv": 1.0854544254548968,
      "max_drawdown_pct": 99.98456108926948,
      "attention_level": "Watch",
      "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
      "risk_driver_labels": "['high_volatility','unrecovered_drawdown','concentrated_buyer_market','dominant_supplier']",
      "signal_flag": "Slowing",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    }
  ],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "GBR",
    "hs_code": 230240,
    "num_markets": 51,
    "highest_price_importer_iso3": "CHN",
    "highest_price_usd_per_ton": 165636.36363636365,
    "lowest_price_importer_iso3": "IRL",
    "lowest_price_usd_per_ton": 89.85853166031367,
    "median_price_across_markets": 1925,
    "price_spread_pct": 8599.818446997575,
    "avg_quantity_metric_tons": 213.17047727272734,
    "total_trade_value_usd": 7669452
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 1345300.2493456376,
      "active_destinations": 25,
      "yoy_growth_pct": -5.746781437661435
    },
    {
      "year": 2011,
      "export_value_usd": 2190277.5669105495,
      "active_destinations": 28,
      "yoy_growth_pct": 62.809571170146896
    },
    {
      "year": 2012,
      "export_value_usd": 2451919.214175817,
      "active_destinations": 31,
      "yoy_growth_pct": 11.945593162163494
    },
    {
      "year": 2013,
      "export_value_usd": 4438186.789628963,
      "active_destinations": 30,
      "yoy_growth_pct": 81.00868756072805
    },
    {
      "year": 2014,
      "export_value_usd": 2873417.1134739034,
      "active_destinations": 31,
      "yoy_growth_pct": -35.25695853566984
    },
    {
      "year": 2015,
      "export_value_usd": 2294267.429751912,
      "active_destinations": 32,
      "yoy_growth_pct": -20.155433786701817
    },
    {
      "year": 2016,
      "export_value_usd": 1772549.4765750528,
      "active_destinations": 35,
      "yoy_growth_pct": -22.740067108622757
    },
    {
      "year": 2017,
      "export_value_usd": 2338515.1628969824,
      "active_destinations": 32,
      "yoy_growth_pct": 31.9294718596796
    },
    {
      "year": 2018,
      "export_value_usd": 2871826.890262539,
      "active_destinations": 29,
      "yoy_growth_pct": 22.80557063845946
    },
    {
      "year": 2019,
      "export_value_usd": 2423463.838631554,
      "active_destinations": 29,
      "yoy_growth_pct": -15.612467908537347
    },
    {
      "year": 2020,
      "export_value_usd": 2927130.1206319123,
      "active_destinations": 32,
      "yoy_growth_pct": 20.782908907968732
    },
    {
      "year": 2021,
      "export_value_usd": 339725.7878125148,
      "active_destinations": 29,
      "yoy_growth_pct": -88.39389525535768
    },
    {
      "year": 2022,
      "export_value_usd": 431843.2501708518,
      "active_destinations": 28,
      "yoy_growth_pct": 27.11523989729448
    },
    {
      "year": 2023,
      "export_value_usd": 533579.4418116803,
      "active_destinations": 26,
      "yoy_growth_pct": 23.558592521841714
    },
    {
      "year": 2024,
      "export_value_usd": 429821.8733711839,
      "active_destinations": 23,
      "yoy_growth_pct": -19.445570857866052
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "GBR",
    "exports_usd": 442181920400.69006,
    "imports_usd": 753376053311.657,
    "trade_balance_usd": -311194132910.9669,
    "yoy_exports_growth_pct": -5.298942785484062,
    "yoy_imports_growth_pct": 2.7114834343132888,
    "exports_cagr_3y_pct": 0.5321426807664675,
    "imports_cagr_3y_pct": 3.7727404935998576,
    "export_partner_hhi": 568.0807939645799,
    "export_product_hhi": 121.01636468637346,
    "momentum_score": -3.5496171456089027,
    "risk_score": 3.445485793254767,
    "gdp_million_usd": 3686033.0444821278,
    "gdp_per_capita_usd": 53246.36761451085,
    "population": 69226000,
    "labor_force": 35514.36,
    "investment_rate_pct": 17.85,
    "savings_rate_pct": 15.56,
    "secondary_education_pct": 91.71,
    "tertiary_education_pct": 30.04,
    "total_factor_productivity": 2397.02,
    "trade_openness_pct": 35.344853887670666,
    "exports_gdp_pct": 13.072436228084023,
    "num_active_partners": 270,
    "num_fta_partners": 119,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 1,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 6737.20987654321,
    "avg_partner_gdp_million_usd": 533678518.3258193,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 44.074074074074076,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 0.3703703703703704,
    "avg_applied_tariff_pct": 0.12806982251220603,
    "avg_mfn_tariff_pct": 0.13073271711760692,
    "avg_preferential_tariff_pct": 0.02507111166182711,
    "tariff_advantage_pp": 0.10566160545577981,
    "avg_distance_all_partners_km": 6702.485526006816,
    "num_border_partners": 25,
    "num_colonial_partners": 2020,
    "avg_substitution_elasticity": -10.853938978940885,
    "pct_products_high_elasticity": 75.90697674418605,
    "pct_products_low_elasticity": 2.6744186046511627,
    "real_market_potential": 1919336.1730728918,
    "foreign_market_potential": 40595.75475928802
  }
}