{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/gbr/220860",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/220860",
    "exporter": "https://www.yugalinks.com/trade/exporter/gbr/220860",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "220860",
    "exporter_iso3": "GBR",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 190,
    "current_lane_count": 143,
    "active_market_count": 143,
    "exports_latest_observed_lanes_usd": 77182748.58036876,
    "exports_current_2024_usd": 76530976.68087366,
    "exports_avg_3y_usd": 66751401.31257385,
    "exports_avg_5y_usd": 65260216.8870579,
    "exports_avg_10y_usd": 99756400.95016289,
    "exports_cagr_3y_pct": 7.7157676661665064,
    "exports_cagr_5y_pct": -1.2828584162562828,
    "exports_cagr_10y_pct": -8.413236624976783,
    "exports_all_year_lane_avg_usd": 111899113.30525573,
    "exports_historical_lane_peak_usd": 442161026.4121218,
    "historical_peak_year": 2012,
    "positive_growth_year_share_pct": 51.724137931034484,
    "trend_acceleration_pct": 16.12900429114329,
    "trend_label": "Growing",
    "top_market_iso3": "USA",
    "top_market_exports_usd": 30624131.597369377,
    "top_market_share_pct": 39.67743072207531,
    "destination_hhi": 1700.275425918636,
    "weighted_share_latest_pct": 6.794100703242145,
    "weighted_share_change_1y_pp": 0.6413360722116637,
    "weighted_volatility_cv": 0.9991821016589206,
    "weighted_max_drawdown_pct": 90.72339694197504,
    "limited_history_lane_share_pct": 7.894736842105263,
    "data_freshness_years": 0,
    "coverage_score": 100,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:28:47",
    "source": "api",
    "product": {
      "hs_code": 220860,
      "hs_description": "Vodka",
      "hs_chapter": 22,
      "hs_heading": 2208,
      "substitution_elasticity": -2.4078956,
      "price_range_label": "High price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Vodka",
    "hs_chapter": 22,
    "hs_heading": 2208,
    "destinations": [
      {
        "hs_code": 220860,
        "corridor_rank": 14,
        "exporter_iso3": "GBR",
        "importer_iso3": "USA",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 30624131.597369377,
        "exports_all_year_avg_usd": 44458706.596689664,
        "exports_avg_3y_usd": 22000741.747720797,
        "exports_avg_5y_usd": 19521778.6907063,
        "exports_avg_10y_usd": 37584633.13650795,
        "exports_cagr_3y_pct": 24.34411975501851,
        "exports_cagr_5y_pct": 9.708538024815617,
        "exports_cagr_10y_pct": -8.44334375246455,
        "exports_historical_peak_usd": 235538906.99963316,
        "buyer_imports_latest_observed_usd": 1094743535.1238046,
        "historical_peak_year": 2012,
        "positive_growth_year_share_pct": 58.62068965517241,
        "trend_acceleration_pct": 32.78746350748306,
        "trend_label": "Rapid growth",
        "buyer_yoy_latest_pct": 19.3733,
        "buyer_yoy_all_avg_pct": 5.5755,
        "buyer_trend_consistency_pct": 58.6207,
        "market_share_latest_pct": 2.797379533637172,
        "market_share_change_1y_pp": 1.0924291200797194,
        "peer_best_share_pct": 30.011651146769086,
        "peer_top_exporter": "FRA",
        "supplier_count_latest": 69,
        "buyer_market_hhi": 1910.47,
        "distance_km": 5570.1611328125,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.04674475463696969,
        "tariff_advantage_pp": null,
        "volatility_cv": 1.2835410515836732,
        "max_drawdown_pct": 93.36174092770172,
        "attention_level": "High attention",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['high_volatility','unrecovered_drawdown']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "GBR",
      "hs_code": 220860,
      "num_markets": 169,
      "highest_price_importer_iso3": "ECU",
      "highest_price_usd_per_ton": 312897.4358974359,
      "lowest_price_importer_iso3": "TZA",
      "lowest_price_usd_per_ton": 292.9355313791629,
      "median_price_across_markets": 4320.568927789935,
      "price_spread_pct": 7235.26242933846,
      "avg_quantity_metric_tons": 133.70447018030515,
      "total_trade_value_usd": 419057496
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 194825379.02102584,
        "active_destinations": 155,
        "yoy_growth_pct": 74.26583674814776
      },
      {
        "year": 2011,
        "export_value_usd": 304694431.1714697,
        "active_destinations": 154,
        "yoy_growth_pct": 56.39360369912927
      },
      {
        "year": 2012,
        "export_value_usd": 345939483.9553383,
        "active_destinations": 156,
        "yoy_growth_pct": 13.536529901545055
      },
      {
        "year": 2013,
        "export_value_usd": 257726546.92971754,
        "active_destinations": 157,
        "yoy_growth_pct": -25.499528419545562
      },
      {
        "year": 2014,
        "export_value_usd": 184293551.82865423,
        "active_destinations": 152,
        "yoy_growth_pct": -28.492600384347917
      },
      {
        "year": 2015,
        "export_value_usd": 149280090.40040454,
        "active_destinations": 152,
        "yoy_growth_pct": -18.99874470963761
      },
      {
        "year": 2016,
        "export_value_usd": 182655724.4877438,
        "active_destinations": 150,
        "yoy_growth_pct": 22.357726336993704
      },
      {
        "year": 2017,
        "export_value_usd": 153042398.0044517,
        "active_destinations": 153,
        "yoy_growth_pct": -16.2126462591536
      },
      {
        "year": 2018,
        "export_value_usd": 104650087.98793863,
        "active_destinations": 152,
        "yoy_growth_pct": -31.620198485850587
      },
      {
        "year": 2019,
        "export_value_usd": 81634624.18580069,
        "active_destinations": 156,
        "yoy_growth_pct": -21.9927801730951
      },
      {
        "year": 2020,
        "export_value_usd": 64811924.08456099,
        "active_destinations": 156,
        "yoy_growth_pct": -20.607310034221722
      },
      {
        "year": 2021,
        "export_value_usd": 61234956.41300695,
        "active_destinations": 144,
        "yoy_growth_pct": -5.518996268166836
      },
      {
        "year": 2022,
        "export_value_usd": 65996871.24795589,
        "active_destinations": 152,
        "yoy_growth_pct": 7.7764648068524815
      },
      {
        "year": 2023,
        "export_value_usd": 57726356.00889203,
        "active_destinations": 146,
        "yoy_growth_pct": -12.531677763921302
      },
      {
        "year": 2024,
        "export_value_usd": 76530976.68087366,
        "active_destinations": 143,
        "yoy_growth_pct": 32.57545075092738
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "GBR",
      "exports_usd": 442181920400.69006,
      "imports_usd": 753376053311.657,
      "trade_balance_usd": -311194132910.9669,
      "yoy_exports_growth_pct": -5.298942785484062,
      "yoy_imports_growth_pct": 2.7114834343132888,
      "exports_cagr_3y_pct": 0.5321426807664675,
      "imports_cagr_3y_pct": 3.7727404935998576,
      "export_partner_hhi": 568.0807939645799,
      "export_product_hhi": 121.01636468637346,
      "momentum_score": -3.5496171456089027,
      "risk_score": 3.445485793254767,
      "gdp_million_usd": 3686033.0444821278,
      "gdp_per_capita_usd": 53246.36761451085,
      "population": 69226000,
      "labor_force": 35514.36,
      "investment_rate_pct": 17.85,
      "savings_rate_pct": 15.56,
      "secondary_education_pct": 91.71,
      "tertiary_education_pct": 30.04,
      "total_factor_productivity": 2397.02,
      "trade_openness_pct": 35.344853887670666,
      "exports_gdp_pct": 13.072436228084023,
      "num_active_partners": 270,
      "num_fta_partners": 119,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 1,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 6737.20987654321,
      "avg_partner_gdp_million_usd": 533678518.3258193,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 44.074074074074076,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 0.3703703703703704,
      "avg_applied_tariff_pct": 0.12806982251220603,
      "avg_mfn_tariff_pct": 0.13073271711760692,
      "avg_preferential_tariff_pct": 0.02507111166182711,
      "tariff_advantage_pp": 0.10566160545577981,
      "avg_distance_all_partners_km": 6702.485526006816,
      "num_border_partners": 25,
      "num_colonial_partners": 2020,
      "avg_substitution_elasticity": -10.853938978940885,
      "pct_products_high_elasticity": 75.90697674418605,
      "pct_products_low_elasticity": 2.6744186046511627,
      "real_market_potential": 1919336.1730728918,
      "foreign_market_potential": 40595.75475928802
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "220860",
    "hs_description": "Vodka",
    "hs_chapter": 22,
    "hs_heading": 2208
  },
  "destinations": [
    {
      "hs_code": 220860,
      "corridor_rank": 14,
      "exporter_iso3": "GBR",
      "importer_iso3": "USA",
      "latest_data_year": 2024,
      "lane_data_years": 30,
      "exports_latest_observed_usd": 30624131.597369377,
      "exports_all_year_avg_usd": 44458706.596689664,
      "exports_avg_3y_usd": 22000741.747720797,
      "exports_avg_5y_usd": 19521778.6907063,
      "exports_avg_10y_usd": 37584633.13650795,
      "exports_cagr_3y_pct": 24.34411975501851,
      "exports_cagr_5y_pct": 9.708538024815617,
      "exports_cagr_10y_pct": -8.44334375246455,
      "exports_historical_peak_usd": 235538906.99963316,
      "buyer_imports_latest_observed_usd": 1094743535.1238046,
      "historical_peak_year": 2012,
      "positive_growth_year_share_pct": 58.62068965517241,
      "trend_acceleration_pct": 32.78746350748306,
      "trend_label": "Rapid growth",
      "buyer_yoy_latest_pct": 19.3733,
      "buyer_yoy_all_avg_pct": 5.5755,
      "buyer_trend_consistency_pct": 58.6207,
      "market_share_latest_pct": 2.797379533637172,
      "market_share_change_1y_pp": 1.0924291200797194,
      "peer_best_share_pct": 30.011651146769086,
      "peer_top_exporter": "FRA",
      "supplier_count_latest": 69,
      "buyer_market_hhi": 1910.47,
      "distance_km": 5570.1611328125,
      "has_reported_fta": 0,
      "applied_tariff_pct": 0.04674475463696969,
      "tariff_advantage_pp": null,
      "volatility_cv": 1.2835410515836732,
      "max_drawdown_pct": 93.36174092770172,
      "attention_level": "High attention",
      "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
      "risk_driver_labels": "['high_volatility','unrecovered_drawdown']",
      "signal_flag": "Growing",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    }
  ],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "GBR",
    "hs_code": 220860,
    "num_markets": 169,
    "highest_price_importer_iso3": "ECU",
    "highest_price_usd_per_ton": 312897.4358974359,
    "lowest_price_importer_iso3": "TZA",
    "lowest_price_usd_per_ton": 292.9355313791629,
    "median_price_across_markets": 4320.568927789935,
    "price_spread_pct": 7235.26242933846,
    "avg_quantity_metric_tons": 133.70447018030515,
    "total_trade_value_usd": 419057496
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 194825379.02102584,
      "active_destinations": 155,
      "yoy_growth_pct": 74.26583674814776
    },
    {
      "year": 2011,
      "export_value_usd": 304694431.1714697,
      "active_destinations": 154,
      "yoy_growth_pct": 56.39360369912927
    },
    {
      "year": 2012,
      "export_value_usd": 345939483.9553383,
      "active_destinations": 156,
      "yoy_growth_pct": 13.536529901545055
    },
    {
      "year": 2013,
      "export_value_usd": 257726546.92971754,
      "active_destinations": 157,
      "yoy_growth_pct": -25.499528419545562
    },
    {
      "year": 2014,
      "export_value_usd": 184293551.82865423,
      "active_destinations": 152,
      "yoy_growth_pct": -28.492600384347917
    },
    {
      "year": 2015,
      "export_value_usd": 149280090.40040454,
      "active_destinations": 152,
      "yoy_growth_pct": -18.99874470963761
    },
    {
      "year": 2016,
      "export_value_usd": 182655724.4877438,
      "active_destinations": 150,
      "yoy_growth_pct": 22.357726336993704
    },
    {
      "year": 2017,
      "export_value_usd": 153042398.0044517,
      "active_destinations": 153,
      "yoy_growth_pct": -16.2126462591536
    },
    {
      "year": 2018,
      "export_value_usd": 104650087.98793863,
      "active_destinations": 152,
      "yoy_growth_pct": -31.620198485850587
    },
    {
      "year": 2019,
      "export_value_usd": 81634624.18580069,
      "active_destinations": 156,
      "yoy_growth_pct": -21.9927801730951
    },
    {
      "year": 2020,
      "export_value_usd": 64811924.08456099,
      "active_destinations": 156,
      "yoy_growth_pct": -20.607310034221722
    },
    {
      "year": 2021,
      "export_value_usd": 61234956.41300695,
      "active_destinations": 144,
      "yoy_growth_pct": -5.518996268166836
    },
    {
      "year": 2022,
      "export_value_usd": 65996871.24795589,
      "active_destinations": 152,
      "yoy_growth_pct": 7.7764648068524815
    },
    {
      "year": 2023,
      "export_value_usd": 57726356.00889203,
      "active_destinations": 146,
      "yoy_growth_pct": -12.531677763921302
    },
    {
      "year": 2024,
      "export_value_usd": 76530976.68087366,
      "active_destinations": 143,
      "yoy_growth_pct": 32.57545075092738
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "GBR",
    "exports_usd": 442181920400.69006,
    "imports_usd": 753376053311.657,
    "trade_balance_usd": -311194132910.9669,
    "yoy_exports_growth_pct": -5.298942785484062,
    "yoy_imports_growth_pct": 2.7114834343132888,
    "exports_cagr_3y_pct": 0.5321426807664675,
    "imports_cagr_3y_pct": 3.7727404935998576,
    "export_partner_hhi": 568.0807939645799,
    "export_product_hhi": 121.01636468637346,
    "momentum_score": -3.5496171456089027,
    "risk_score": 3.445485793254767,
    "gdp_million_usd": 3686033.0444821278,
    "gdp_per_capita_usd": 53246.36761451085,
    "population": 69226000,
    "labor_force": 35514.36,
    "investment_rate_pct": 17.85,
    "savings_rate_pct": 15.56,
    "secondary_education_pct": 91.71,
    "tertiary_education_pct": 30.04,
    "total_factor_productivity": 2397.02,
    "trade_openness_pct": 35.344853887670666,
    "exports_gdp_pct": 13.072436228084023,
    "num_active_partners": 270,
    "num_fta_partners": 119,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 1,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 6737.20987654321,
    "avg_partner_gdp_million_usd": 533678518.3258193,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 44.074074074074076,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 0.3703703703703704,
    "avg_applied_tariff_pct": 0.12806982251220603,
    "avg_mfn_tariff_pct": 0.13073271711760692,
    "avg_preferential_tariff_pct": 0.02507111166182711,
    "tariff_advantage_pp": 0.10566160545577981,
    "avg_distance_all_partners_km": 6702.485526006816,
    "num_border_partners": 25,
    "num_colonial_partners": 2020,
    "avg_substitution_elasticity": -10.853938978940885,
    "pct_products_high_elasticity": 75.90697674418605,
    "pct_products_low_elasticity": 2.6744186046511627,
    "real_market_potential": 1919336.1730728918,
    "foreign_market_potential": 40595.75475928802
  }
}