{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/gbr/190490",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/190490",
    "exporter": "https://www.yugalinks.com/trade/exporter/gbr/190490",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "190490",
    "exporter_iso3": "GBR",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 179,
    "current_lane_count": 116,
    "active_market_count": 116,
    "exports_latest_observed_lanes_usd": 101377718.69669178,
    "exports_current_2024_usd": 100726375.345431,
    "exports_avg_3y_usd": 96547949.72891207,
    "exports_avg_5y_usd": 98284939.71467921,
    "exports_avg_10y_usd": 81727831.08857045,
    "exports_cagr_3y_pct": -1.7883440217843938,
    "exports_cagr_5y_pct": 3.4783185871820166,
    "exports_cagr_10y_pct": 9.364841808610702,
    "exports_all_year_lane_avg_usd": 45170288.85668443,
    "exports_historical_lane_peak_usd": 185189319.33740795,
    "historical_peak_year": 2021,
    "positive_growth_year_share_pct": 68.96551724137932,
    "trend_acceleration_pct": -11.153185830395095,
    "trend_label": "Stable",
    "top_market_iso3": "DEU",
    "top_market_exports_usd": 17085279.682357486,
    "top_market_share_pct": 16.853091489930147,
    "destination_hhi": 833.8316353951923,
    "weighted_share_latest_pct": 31.517861628446365,
    "weighted_share_change_1y_pp": 0.3950953307408229,
    "weighted_volatility_cv": 1.3312320248263039,
    "weighted_max_drawdown_pct": 86.49216302702114,
    "limited_history_lane_share_pct": 17.318435754189945,
    "data_freshness_years": 0,
    "coverage_score": 100,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:28:47",
    "source": "api",
    "product": {
      "hs_code": 190490,
      "hs_description": "Food preparations: cereal or cereal products (excluding maize), in grain form, pre-cooked or otherwise prepared",
      "hs_chapter": 19,
      "hs_heading": 1904,
      "substitution_elasticity": -3.4905534,
      "price_range_label": "High price range",
      "trade_type_label": "Two-way vertical trade"
    },
    "hs_description": "Food preparations: cereal or cereal products (excluding maize), in grain form, pre-cooked or otherwise prepared",
    "hs_chapter": 19,
    "hs_heading": 1904,
    "destinations": [
      {
        "hs_code": 190490,
        "corridor_rank": 14,
        "exporter_iso3": "GBR",
        "importer_iso3": "DEU",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 17085279.682357486,
        "exports_all_year_avg_usd": 4352365.474288794,
        "exports_avg_3y_usd": 13730837.912653638,
        "exports_avg_5y_usd": 13506486.635168752,
        "exports_avg_10y_usd": 9407648.57234079,
        "exports_cagr_3y_pct": 6.070051396732001,
        "exports_cagr_5y_pct": 9.44509999047678,
        "exports_cagr_10y_pct": 18.656208712840506,
        "exports_historical_peak_usd": 17085279.682357486,
        "buyer_imports_latest_observed_usd": 189627285.24863976,
        "historical_peak_year": 2024,
        "positive_growth_year_share_pct": 55.172413793103445,
        "trend_acceleration_pct": -12.586157316108505,
        "trend_label": "Growing",
        "buyer_yoy_latest_pct": 10.3029,
        "buyer_yoy_all_avg_pct": 10.856,
        "buyer_trend_consistency_pct": 82.7586,
        "market_share_latest_pct": 9.00992684673792,
        "market_share_change_1y_pp": 2.132282857737957,
        "peer_best_share_pct": 34.65973039180998,
        "peer_top_exporter": "POL",
        "supplier_count_latest": 81,
        "buyer_market_hhi": 1653.92,
        "distance_km": 495.36328125,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0,
        "tariff_advantage_pp": 0.0007815936111111112,
        "volatility_cv": 1.0772564788112708,
        "max_drawdown_pct": 81.92668270213524,
        "attention_level": "Watch",
        "primary_risk_reason": "Trade has varied substantially across reported years",
        "risk_driver_labels": "['high_volatility']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 190490,
        "corridor_rank": 19,
        "exporter_iso3": "GBR",
        "importer_iso3": "USA",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 14567458.457655292,
        "exports_all_year_avg_usd": 3567502.670634223,
        "exports_avg_3y_usd": 16031386.444097402,
        "exports_avg_5y_usd": 15415356.314634716,
        "exports_avg_10y_usd": 9584561.521613445,
        "exports_cagr_3y_pct": -8.989083213852078,
        "exports_cagr_5y_pct": 26.612288300074493,
        "exports_cagr_10y_pct": 22.60228530531212,
        "exports_historical_peak_usd": 20489915.16753567,
        "buyer_imports_latest_observed_usd": 458979668.81138337,
        "historical_peak_year": 2022,
        "positive_growth_year_share_pct": 55.172413793103445,
        "trend_acceleration_pct": -31.5913685191642,
        "trend_label": "Declining",
        "buyer_yoy_latest_pct": 30.4534,
        "buyer_yoy_all_avg_pct": 19.2484,
        "buyer_trend_consistency_pct": 79.3103,
        "market_share_latest_pct": 3.1738788115344065,
        "market_share_change_1y_pp": -0.5314998219108413,
        "peer_best_share_pct": 27.39849685857057,
        "peer_top_exporter": "KOR",
        "supplier_count_latest": 81,
        "buyer_market_hhi": 1711.6,
        "distance_km": 5570.1611328125,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.04674475463696969,
        "tariff_advantage_pp": null,
        "volatility_cv": 1.6209901091947472,
        "max_drawdown_pct": 99.03084912240891,
        "attention_level": "Watch",
        "primary_risk_reason": "Trade has varied substantially across reported years",
        "risk_driver_labels": "['high_volatility']",
        "signal_flag": "Accelerating",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 190490,
        "corridor_rank": 32,
        "exporter_iso3": "GBR",
        "importer_iso3": "IRL",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 10283702.939866088,
        "exports_all_year_avg_usd": 6013755.805055723,
        "exports_avg_3y_usd": 10394138.899625964,
        "exports_avg_5y_usd": 10995880.523158703,
        "exports_avg_10y_usd": 9805022.486469317,
        "exports_cagr_3y_pct": -2.265246540576804,
        "exports_cagr_5y_pct": -4.0252705666322,
        "exports_cagr_10y_pct": 4.970910149339125,
        "exports_historical_peak_usd": 12781530.487320947,
        "buyer_imports_latest_observed_usd": 21228988.33923791,
        "historical_peak_year": 2020,
        "positive_growth_year_share_pct": 55.172413793103445,
        "trend_acceleration_pct": -7.236156689915929,
        "trend_label": "Stable",
        "buyer_yoy_latest_pct": 20.4796,
        "buyer_yoy_all_avg_pct": 10.5,
        "buyer_trend_consistency_pct": 58.6207,
        "market_share_latest_pct": 48.44179466083432,
        "market_share_change_1y_pp": -9.11874041268453,
        "peer_best_share_pct": 48.44179466083431,
        "peer_top_exporter": "GBR",
        "supplier_count_latest": 63,
        "buyer_market_hhi": 3310.14,
        "distance_km": 460.4114685058594,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0,
        "tariff_advantage_pp": 0.0007673828181818182,
        "volatility_cv": 0.5540751906979302,
        "max_drawdown_pct": 39.83943164138304,
        "attention_level": "Watch",
        "primary_risk_reason": "The buyer market is concentrated among relatively few suppliers",
        "risk_driver_labels": "['concentrated_buyer_market']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 190490,
        "corridor_rank": 38,
        "exporter_iso3": "GBR",
        "importer_iso3": "ARE",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 9259137.662640784,
        "exports_all_year_avg_usd": 4363740.510308268,
        "exports_avg_3y_usd": 11964853.112278149,
        "exports_avg_5y_usd": 13473967.560070897,
        "exports_avg_10y_usd": 12107432.542965407,
        "exports_cagr_3y_pct": -23.65377728226813,
        "exports_cagr_5y_pct": -1.3302004994398486,
        "exports_cagr_10y_pct": 5.415538728455038,
        "exports_historical_peak_usd": 20806923.787465286,
        "buyer_imports_latest_observed_usd": 13945797.619865345,
        "historical_peak_year": 2021,
        "positive_growth_year_share_pct": 55.172413793103445,
        "trend_acceleration_pct": -29.06931601072317,
        "trend_label": "Rapid decline",
        "buyer_yoy_latest_pct": -2.9775,
        "buyer_yoy_all_avg_pct": 20.2754,
        "buyer_trend_consistency_pct": 65.5172,
        "market_share_latest_pct": 66.39374752901502,
        "market_share_change_1y_pp": 0.26247230129645516,
        "peer_best_share_pct": 66.39374752901503,
        "peer_top_exporter": "GBR",
        "supplier_count_latest": 57,
        "buyer_market_hhi": 4497.65,
        "distance_km": 5483.74462890625,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.05214629114545452,
        "tariff_advantage_pp": null,
        "volatility_cv": 1.3843562271914982,
        "max_drawdown_pct": 86.73274492471576,
        "attention_level": "High attention",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['high_volatility','unrecovered_drawdown','concentrated_buyer_market','dominant_supplier']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 190490,
        "corridor_rank": 50,
        "exporter_iso3": "GBR",
        "importer_iso3": "ESP",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 6094132.323277374,
        "exports_all_year_avg_usd": 1911850.5100048063,
        "exports_avg_3y_usd": 2769782.476043903,
        "exports_avg_5y_usd": 1768281.1290951383,
        "exports_avg_10y_usd": 1050092.174533187,
        "exports_cagr_3y_pct": 230.5423206956949,
        "exports_cagr_5y_pct": 86.89085758139461,
        "exports_cagr_10y_pct": 45.37725781121831,
        "exports_historical_peak_usd": 6094132.323277374,
        "buyer_imports_latest_observed_usd": 29864258.158103533,
        "historical_peak_year": 2024,
        "positive_growth_year_share_pct": 51.724137931034484,
        "trend_acceleration_pct": 185.1650628844766,
        "trend_label": "Rapid growth",
        "buyer_yoy_latest_pct": 31.654,
        "buyer_yoy_all_avg_pct": 9.4628,
        "buyer_trend_consistency_pct": 62.069,
        "market_share_latest_pct": 20.406106493637306,
        "market_share_change_1y_pp": 10.95926718481651,
        "peer_best_share_pct": 35.911322595325615,
        "peer_top_exporter": "FRA",
        "supplier_count_latest": 47,
        "buyer_market_hhi": 2134.99,
        "distance_km": 1263.3787841796875,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0,
        "tariff_advantage_pp": 0.0007673828181818182,
        "volatility_cv": 0.9123709101920047,
        "max_drawdown_pct": 98.48951404059488,
        "attention_level": "Stable",
        "primary_risk_reason": "No material risk condition is currently identified",
        "risk_driver_labels": "[]",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 190490,
        "corridor_rank": 98,
        "exporter_iso3": "GBR",
        "importer_iso3": "AUS",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 2591698.5271087172,
        "exports_all_year_avg_usd": 2051475.8020810364,
        "exports_avg_3y_usd": 2591637.322609521,
        "exports_avg_5y_usd": 3177785.973719216,
        "exports_avg_10y_usd": 3329391.6809431426,
        "exports_cagr_3y_pct": -7.96758894409384,
        "exports_cagr_5y_pct": -11.215825692857006,
        "exports_cagr_10y_pct": 1.665744670465763,
        "exports_historical_peak_usd": 4930925.489752905,
        "buyer_imports_latest_observed_usd": 68408200.83997326,
        "historical_peak_year": 2009,
        "positive_growth_year_share_pct": 58.62068965517241,
        "trend_acceleration_pct": -9.633333614559604,
        "trend_label": "Declining",
        "buyer_yoy_latest_pct": 18.6466,
        "buyer_yoy_all_avg_pct": 16.8476,
        "buyer_trend_consistency_pct": 72.4138,
        "market_share_latest_pct": 3.788578701508985,
        "market_share_change_1y_pp": -1.5466318135681214,
        "peer_best_share_pct": 65.87218342470831,
        "peer_top_exporter": "THA",
        "supplier_count_latest": 49,
        "buyer_market_hhi": 4477.77,
        "distance_km": 17011.267578125,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.07872936858989897,
        "tariff_advantage_pp": null,
        "volatility_cv": 0.7734142616639166,
        "max_drawdown_pct": 73.02746145365832,
        "attention_level": "High attention",
        "primary_risk_reason": "The buyer market is concentrated among relatively few suppliers",
        "risk_driver_labels": "['concentrated_buyer_market','dominant_supplier','long_distance_without_fta']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "GBR",
      "hs_code": 190490,
      "num_markets": 147,
      "highest_price_importer_iso3": "WSM",
      "highest_price_usd_per_ton": 126000,
      "lowest_price_importer_iso3": "LBR",
      "lowest_price_usd_per_ton": 171.875,
      "median_price_across_markets": 3809.993564889669,
      "price_spread_pct": 3302.581037394581,
      "avg_quantity_metric_tons": 226.4129729729729,
      "total_trade_value_usd": 405656146
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 25428417.700397637,
        "active_destinations": 100,
        "yoy_growth_pct": -13.302587221166362
      },
      {
        "year": 2011,
        "export_value_usd": 40252474.21431951,
        "active_destinations": 98,
        "yoy_growth_pct": 58.29720389440537
      },
      {
        "year": 2012,
        "export_value_usd": 34413371.01946455,
        "active_destinations": 104,
        "yoy_growth_pct": -14.50619697006785
      },
      {
        "year": 2013,
        "export_value_usd": 36696930.56067169,
        "active_destinations": 116,
        "yoy_growth_pct": 6.63567524354278
      },
      {
        "year": 2014,
        "export_value_usd": 41149628.14897015,
        "active_destinations": 116,
        "yoy_growth_pct": 12.133705790288749
      },
      {
        "year": 2015,
        "export_value_usd": 55797250.430882595,
        "active_destinations": 112,
        "yoy_growth_pct": 35.596001569892756
      },
      {
        "year": 2016,
        "export_value_usd": 57172678.84276444,
        "active_destinations": 118,
        "yoy_growth_pct": 2.465046935575469
      },
      {
        "year": 2017,
        "export_value_usd": 59983274.29786254,
        "active_destinations": 123,
        "yoy_growth_pct": 4.91597649784395
      },
      {
        "year": 2018,
        "export_value_usd": 68002617.8517175,
        "active_destinations": 129,
        "yoy_growth_pct": 13.36929943842817
      },
      {
        "year": 2019,
        "export_value_usd": 84897790.88908133,
        "active_destinations": 125,
        "yoy_growth_pct": 24.844886228063228
      },
      {
        "year": 2020,
        "export_value_usd": 95451267.9169087,
        "active_destinations": 129,
        "yoy_growth_pct": 12.430802871673595
      },
      {
        "year": 2021,
        "export_value_usd": 106329581.4697512,
        "active_destinations": 123,
        "yoy_growth_pct": 11.396719802938794
      },
      {
        "year": 2022,
        "export_value_usd": 99858871.11532542,
        "active_destinations": 123,
        "yoy_growth_pct": -6.085522264814492
      },
      {
        "year": 2023,
        "export_value_usd": 89058602.72597988,
        "active_destinations": 116,
        "yoy_growth_pct": -10.815532229352447
      },
      {
        "year": 2024,
        "export_value_usd": 100726375.34543097,
        "active_destinations": 116,
        "yoy_growth_pct": 13.10123027120816
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "GBR",
      "exports_usd": 442181920400.69006,
      "imports_usd": 753376053311.657,
      "trade_balance_usd": -311194132910.9669,
      "yoy_exports_growth_pct": -5.298942785484062,
      "yoy_imports_growth_pct": 2.7114834343132888,
      "exports_cagr_3y_pct": 0.5321426807664675,
      "imports_cagr_3y_pct": 3.7727404935998576,
      "export_partner_hhi": 568.0807939645799,
      "export_product_hhi": 121.01636468637346,
      "momentum_score": -3.5496171456089027,
      "risk_score": 3.445485793254767,
      "gdp_million_usd": 3686033.0444821278,
      "gdp_per_capita_usd": 53246.36761451085,
      "population": 69226000,
      "labor_force": 35514.36,
      "investment_rate_pct": 17.85,
      "savings_rate_pct": 15.56,
      "secondary_education_pct": 91.71,
      "tertiary_education_pct": 30.04,
      "total_factor_productivity": 2397.02,
      "trade_openness_pct": 35.344853887670666,
      "exports_gdp_pct": 13.072436228084023,
      "num_active_partners": 270,
      "num_fta_partners": 119,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 1,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 6737.20987654321,
      "avg_partner_gdp_million_usd": 533678518.3258193,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 44.074074074074076,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 0.3703703703703704,
      "avg_applied_tariff_pct": 0.12806982251220603,
      "avg_mfn_tariff_pct": 0.13073271711760692,
      "avg_preferential_tariff_pct": 0.02507111166182711,
      "tariff_advantage_pp": 0.10566160545577981,
      "avg_distance_all_partners_km": 6702.485526006816,
      "num_border_partners": 25,
      "num_colonial_partners": 2020,
      "avg_substitution_elasticity": -10.853938978940885,
      "pct_products_high_elasticity": 75.90697674418605,
      "pct_products_low_elasticity": 2.6744186046511627,
      "real_market_potential": 1919336.1730728918,
      "foreign_market_potential": 40595.75475928802
    },
    "countryMap": {}
  },
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