{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/gbr/190420",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/190420",
    "exporter": "https://www.yugalinks.com/trade/exporter/gbr/190420",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "190420",
    "exporter_iso3": "GBR",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 180,
    "current_lane_count": 122,
    "active_market_count": 122,
    "exports_latest_observed_lanes_usd": 36747313.34879988,
    "exports_current_2024_usd": 36211223.94232222,
    "exports_avg_3y_usd": 43044431.855387606,
    "exports_avg_5y_usd": 46086607.957081184,
    "exports_avg_10y_usd": 56415543.567008734,
    "exports_cagr_3y_pct": -10.348860713477293,
    "exports_cagr_5y_pct": -6.7187453912348705,
    "exports_cagr_10y_pct": -7.4257081236803195,
    "exports_all_year_lane_avg_usd": 51740076.14944397,
    "exports_historical_lane_peak_usd": 139423013.0463383,
    "historical_peak_year": 2015,
    "positive_growth_year_share_pct": 55.172413793103445,
    "trend_acceleration_pct": -2.923152589796974,
    "trend_label": "Rapid decline",
    "top_market_iso3": "IRL",
    "top_market_exports_usd": 8609533.05257881,
    "top_market_share_pct": 23.42901362844799,
    "destination_hhi": 1067.3495108432394,
    "weighted_share_latest_pct": 22.4339848330402,
    "weighted_share_change_1y_pp": 3.9365548079955226,
    "weighted_volatility_cv": 0.6411703855393742,
    "weighted_max_drawdown_pct": 78.21340474383287,
    "limited_history_lane_share_pct": 15.555555555555555,
    "data_freshness_years": 0,
    "coverage_score": 100,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:28:47",
    "source": "api",
    "product": {
      "hs_code": 190420,
      "hs_description": "Food preparations: obtained from unroasted cereal flakes or from mixtures of unroasted cereal flakes and roasted cereal flakes or swelled cereals",
      "hs_chapter": 19,
      "hs_heading": 1904,
      "substitution_elasticity": -8.0828743,
      "price_range_label": "Medium price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Food preparations: obtained from unroasted cereal flakes or from mixtures of unroasted cereal flakes and roasted cereal flakes or swelled cereals",
    "hs_chapter": 19,
    "hs_heading": 1904,
    "destinations": [
      {
        "hs_code": 190420,
        "corridor_rank": 22,
        "exporter_iso3": "GBR",
        "importer_iso3": "IRL",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 8609533.05257881,
        "exports_all_year_avg_usd": 9342419.401607275,
        "exports_avg_3y_usd": 8438711.955506882,
        "exports_avg_5y_usd": 8474077.452317713,
        "exports_avg_10y_usd": 12020968.440885028,
        "exports_cagr_3y_pct": 2.9723808046527855,
        "exports_cagr_5y_pct": -5.046313961865256,
        "exports_cagr_10y_pct": -6.432785300069077,
        "exports_historical_peak_usd": 18489224.97141822,
        "buyer_imports_latest_observed_usd": 13880941.48782762,
        "historical_peak_year": 2015,
        "positive_growth_year_share_pct": 68.96551724137932,
        "trend_acceleration_pct": 9.405166104721863,
        "trend_label": "Stable",
        "buyer_yoy_latest_pct": -32.1939,
        "buyer_yoy_all_avg_pct": 8.8374,
        "buyer_trend_consistency_pct": 68.9655,
        "market_share_latest_pct": 62.024128983820184,
        "market_share_change_1y_pp": 21.053482933547947,
        "peer_best_share_pct": 62.024128983820184,
        "peer_top_exporter": "GBR",
        "supplier_count_latest": 52,
        "buyer_market_hhi": 4386.9,
        "distance_km": 460.4114685058594,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0,
        "tariff_advantage_pp": 0.0007673828181818182,
        "volatility_cv": 0.49670840871894645,
        "max_drawdown_pct": 84.0691040415754,
        "attention_level": "High attention",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['unrecovered_drawdown','concentrated_buyer_market','dominant_supplier']",
        "signal_flag": "Stable",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 190420,
        "corridor_rank": 30,
        "exporter_iso3": "GBR",
        "importer_iso3": "FRA",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 6830270.256311397,
        "exports_all_year_avg_usd": 10954144.581455624,
        "exports_avg_3y_usd": 6850806.578132793,
        "exports_avg_5y_usd": 7402552.274230066,
        "exports_avg_10y_usd": 7347148.663417715,
        "exports_cagr_3y_pct": -1.3768805810847606,
        "exports_cagr_5y_pct": -2.617353917859755,
        "exports_cagr_10y_pct": 1.1791920527881805,
        "exports_historical_peak_usd": 18921993.221117154,
        "buyer_imports_latest_observed_usd": 80530215.8721612,
        "historical_peak_year": 1999,
        "positive_growth_year_share_pct": 44.827586206896555,
        "trend_acceleration_pct": -2.556072633872941,
        "trend_label": "Stable",
        "buyer_yoy_latest_pct": -7.5626,
        "buyer_yoy_all_avg_pct": 3.6839,
        "buyer_trend_consistency_pct": 65.5172,
        "market_share_latest_pct": 8.481624173408655,
        "market_share_change_1y_pp": 0.7526999943538026,
        "peer_best_share_pct": 49.0073568299691,
        "peer_top_exporter": "DEU",
        "supplier_count_latest": 70,
        "buyer_market_hhi": 2987.02,
        "distance_km": 342.9474792480469,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0,
        "tariff_advantage_pp": 0.0007673828181818182,
        "volatility_cv": 0.3315396062102286,
        "max_drawdown_pct": 67.89601570446348,
        "attention_level": "High attention",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['unrecovered_drawdown','concentrated_buyer_market']",
        "signal_flag": "Stable",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 190420,
        "corridor_rank": 58,
        "exporter_iso3": "GBR",
        "importer_iso3": "CAN",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 2482117.1141977315,
        "exports_all_year_avg_usd": 2159305.3846363258,
        "exports_avg_3y_usd": 2057127.8404656947,
        "exports_avg_5y_usd": 2509903.774400263,
        "exports_avg_10y_usd": 2737470.5972530106,
        "exports_cagr_3y_pct": -3.522333998326188,
        "exports_cagr_5y_pct": -5.175204537952094,
        "exports_cagr_10y_pct": -2.3877821200666616,
        "exports_historical_peak_usd": 5557629.238372337,
        "buyer_imports_latest_observed_usd": 41941779.93744231,
        "historical_peak_year": 2013,
        "positive_growth_year_share_pct": 58.62068965517241,
        "trend_acceleration_pct": -1.1345518782595265,
        "trend_label": "Declining",
        "buyer_yoy_latest_pct": 29.4511,
        "buyer_yoy_all_avg_pct": 17.777,
        "buyer_trend_consistency_pct": 62.069,
        "market_share_latest_pct": 5.918006145423249,
        "market_share_change_1y_pp": 0.43685966173162516,
        "peer_best_share_pct": 88.54833592993381,
        "peer_top_exporter": "USA",
        "supplier_count_latest": 76,
        "buyer_market_hhi": 7882.07,
        "distance_km": 5715.74658203125,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0.07329710050202022,
        "tariff_advantage_pp": 0.07145157520060608,
        "volatility_cv": 0.5786572016404847,
        "max_drawdown_pct": 68.04615857589437,
        "attention_level": "High attention",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['unrecovered_drawdown','concentrated_buyer_market','dominant_supplier']",
        "signal_flag": "Accelerating",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 190420,
        "corridor_rank": 64,
        "exporter_iso3": "GBR",
        "importer_iso3": "NLD",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 2072563.2259138513,
        "exports_all_year_avg_usd": 3213727.740504287,
        "exports_avg_3y_usd": 7731760.314222599,
        "exports_avg_5y_usd": 6692349.143558674,
        "exports_avg_10y_usd": 4788727.039421884,
        "exports_cagr_3y_pct": -37.78756842317135,
        "exports_cagr_5y_pct": 2.458376115379557,
        "exports_cagr_10y_pct": -5.8057705543181015,
        "exports_historical_peak_usd": 15639965.612316778,
        "buyer_imports_latest_observed_usd": 74335962.92746475,
        "historical_peak_year": 2023,
        "positive_growth_year_share_pct": 55.172413793103445,
        "trend_acceleration_pct": -31.98179786885325,
        "trend_label": "Rapid decline",
        "buyer_yoy_latest_pct": -19.7246,
        "buyer_yoy_all_avg_pct": 17.0427,
        "buyer_trend_consistency_pct": 68.9655,
        "market_share_latest_pct": 2.788103018099341,
        "market_share_change_1y_pp": -14.101502524559105,
        "peer_best_share_pct": 46.64210093682905,
        "peer_top_exporter": "BEL",
        "supplier_count_latest": 55,
        "buyer_market_hhi": 3336.56,
        "distance_km": 360.3150329589844,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0,
        "tariff_advantage_pp": 0.0007673828181818182,
        "volatility_cv": 0.8903319682859835,
        "max_drawdown_pct": 86.74828783330784,
        "attention_level": "High attention",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['unrecovered_drawdown','concentrated_buyer_market']",
        "signal_flag": "Stable",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 190420,
        "corridor_rank": 66,
        "exporter_iso3": "GBR",
        "importer_iso3": "ARE",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 2041598.9774523436,
        "exports_all_year_avg_usd": 2658284.2131337924,
        "exports_avg_3y_usd": 2191830.341450783,
        "exports_avg_5y_usd": 2177054.944065149,
        "exports_avg_10y_usd": 4339439.696961001,
        "exports_cagr_3y_pct": -5.822467146507715,
        "exports_cagr_5y_pct": -7.037554032004856,
        "exports_cagr_10y_pct": -12.778420131968426,
        "exports_historical_peak_usd": 11855325.599231143,
        "buyer_imports_latest_observed_usd": 11253472.35294291,
        "historical_peak_year": 2016,
        "positive_growth_year_share_pct": 58.62068965517241,
        "trend_acceleration_pct": 6.955952985460711,
        "trend_label": "Declining",
        "buyer_yoy_latest_pct": -9.6248,
        "buyer_yoy_all_avg_pct": 13.538,
        "buyer_trend_consistency_pct": 72.4138,
        "market_share_latest_pct": 18.141946889116788,
        "market_share_change_1y_pp": 0.023835958931901047,
        "peer_best_share_pct": 18.141946889116785,
        "peer_top_exporter": "GBR",
        "supplier_count_latest": 55,
        "buyer_market_hhi": 1155.71,
        "distance_km": 5483.74462890625,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.05214629114545452,
        "tariff_advantage_pp": null,
        "volatility_cv": 1.0874850748915066,
        "max_drawdown_pct": 84.26335923782317,
        "attention_level": "High attention",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['high_volatility','unrecovered_drawdown']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 190420,
        "corridor_rank": 86,
        "exporter_iso3": "GBR",
        "importer_iso3": "ESP",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 1300317.9209707428,
        "exports_all_year_avg_usd": 1534438.3657227557,
        "exports_avg_3y_usd": 1141936.2045476893,
        "exports_avg_5y_usd": 1257473.5642588362,
        "exports_avg_10y_usd": 1880643.5024581552,
        "exports_cagr_3y_pct": 4.37751560457964,
        "exports_cagr_5y_pct": -9.205979361383498,
        "exports_cagr_10y_pct": -3.075108466422072,
        "exports_historical_peak_usd": 2912228.4845423596,
        "buyer_imports_latest_observed_usd": 28479300.923016742,
        "historical_peak_year": 2016,
        "positive_growth_year_share_pct": 41.37931034482759,
        "trend_acceleration_pct": 7.452624071001712,
        "trend_label": "Growing",
        "buyer_yoy_latest_pct": -13.4402,
        "buyer_yoy_all_avg_pct": 8.3781,
        "buyer_trend_consistency_pct": 62.069,
        "market_share_latest_pct": 4.565835111211722,
        "market_share_change_1y_pp": 1.404571418258863,
        "peer_best_share_pct": 50.40400494897237,
        "peer_top_exporter": "DEU",
        "supplier_count_latest": 39,
        "buyer_market_hhi": 2968.74,
        "distance_km": 1263.3787841796875,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0,
        "tariff_advantage_pp": 0.0007673828181818182,
        "volatility_cv": 0.3869714775954902,
        "max_drawdown_pct": 64.28518110639435,
        "attention_level": "High attention",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['unrecovered_drawdown','concentrated_buyer_market','dominant_supplier']",
        "signal_flag": "Stable",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 190420,
        "corridor_rank": 98,
        "exporter_iso3": "GBR",
        "importer_iso3": "FIN",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 1122780.4069911097,
        "exports_all_year_avg_usd": 2798408.12472383,
        "exports_avg_3y_usd": 1378828.0349820792,
        "exports_avg_5y_usd": 1736115.35545491,
        "exports_avg_10y_usd": 2457488.227678098,
        "exports_cagr_3y_pct": -14.614463662724308,
        "exports_cagr_5y_pct": -18.46222199408558,
        "exports_cagr_10y_pct": -13.064494277569283,
        "exports_historical_peak_usd": 5429948.10208151,
        "buyer_imports_latest_observed_usd": 13561606.814991951,
        "historical_peak_year": 2008,
        "positive_growth_year_share_pct": 41.37931034482759,
        "trend_acceleration_pct": -1.5499693851550251,
        "trend_label": "Rapid decline",
        "buyer_yoy_latest_pct": -6.9101,
        "buyer_yoy_all_avg_pct": 4.8472,
        "buyer_trend_consistency_pct": 62.069,
        "market_share_latest_pct": 8.279110449876113,
        "market_share_change_1y_pp": -0.8441163417012749,
        "peer_best_share_pct": 32.284881723682105,
        "peer_top_exporter": "DEU",
        "supplier_count_latest": 31,
        "buyer_market_hhi": 2183.76,
        "distance_km": 1826.927978515625,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0.03786010987878787,
        "tariff_advantage_pp": 0.03862027657979797,
        "volatility_cv": 0.5234011799232644,
        "max_drawdown_pct": 79.32244681011399,
        "attention_level": "Watch",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['unrecovered_drawdown']",
        "signal_flag": "Stable",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "GBR",
      "hs_code": 190420,
      "num_markets": 151,
      "highest_price_importer_iso3": "LVA",
      "highest_price_usd_per_ton": 99000,
      "lowest_price_importer_iso3": "SLE",
      "lowest_price_usd_per_ton": 150,
      "median_price_across_markets": 4427.193844986114,
      "price_spread_pct": 2232.7913224750623,
      "avg_quantity_metric_tons": 114.9834159733777,
      "total_trade_value_usd": 257829816
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 59977064.00570123,
        "active_destinations": 115,
        "yoy_growth_pct": -1.803514823617031
      },
      {
        "year": 2011,
        "export_value_usd": 64095384.88407778,
        "active_destinations": 108,
        "yoy_growth_pct": 6.866492961351153
      },
      {
        "year": 2012,
        "export_value_usd": 66686182.6355301,
        "active_destinations": 122,
        "yoy_growth_pct": 4.042097190208013
      },
      {
        "year": 2013,
        "export_value_usd": 70022041.72156602,
        "active_destinations": 125,
        "yoy_growth_pct": 5.002324250988977
      },
      {
        "year": 2014,
        "export_value_usd": 78332000.3480588,
        "active_destinations": 127,
        "yoy_growth_pct": 11.867632565665973
      },
      {
        "year": 2015,
        "export_value_usd": 78540800.90027429,
        "active_destinations": 126,
        "yoy_growth_pct": 0.26655843242570937
      },
      {
        "year": 2016,
        "export_value_usd": 78237394.72903545,
        "active_destinations": 125,
        "yoy_growth_pct": -0.38630389270423143
      },
      {
        "year": 2017,
        "export_value_usd": 63997107.284506194,
        "active_destinations": 131,
        "yoy_growth_pct": -18.201382464035966
      },
      {
        "year": 2018,
        "export_value_usd": 61676149.265830874,
        "active_destinations": 130,
        "yoy_growth_pct": -3.6266608244607763
      },
      {
        "year": 2019,
        "export_value_usd": 51270943.70503465,
        "active_destinations": 137,
        "yoy_growth_pct": -16.870712073720203
      },
      {
        "year": 2020,
        "export_value_usd": 51045150.6032787,
        "active_destinations": 128,
        "yoy_growth_pct": -0.440391936327441
      },
      {
        "year": 2021,
        "export_value_usd": 50254593.615964405,
        "active_destinations": 124,
        "yoy_growth_pct": -1.5487406305419202
      },
      {
        "year": 2022,
        "export_value_usd": 42240070.58134668,
        "active_destinations": 125,
        "yoy_growth_pct": -15.947841695553466
      },
      {
        "year": 2023,
        "export_value_usd": 50682001.042493865,
        "active_destinations": 127,
        "yoy_growth_pct": 19.985597431447378
      },
      {
        "year": 2024,
        "export_value_usd": 36211223.942322224,
        "active_destinations": 122,
        "yoy_growth_pct": -28.552102921190404
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "GBR",
      "exports_usd": 442181920400.69006,
      "imports_usd": 753376053311.657,
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    "investment_rate_pct": 17.85,
    "savings_rate_pct": 15.56,
    "secondary_education_pct": 91.71,
    "tertiary_education_pct": 30.04,
    "total_factor_productivity": 2397.02,
    "trade_openness_pct": 35.344853887670666,
    "exports_gdp_pct": 13.072436228084023,
    "num_active_partners": 270,
    "num_fta_partners": 119,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 1,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 6737.20987654321,
    "avg_partner_gdp_million_usd": 533678518.3258193,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 44.074074074074076,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 0.3703703703703704,
    "avg_applied_tariff_pct": 0.12806982251220603,
    "avg_mfn_tariff_pct": 0.13073271711760692,
    "avg_preferential_tariff_pct": 0.02507111166182711,
    "tariff_advantage_pp": 0.10566160545577981,
    "avg_distance_all_partners_km": 6702.485526006816,
    "num_border_partners": 25,
    "num_colonial_partners": 2020,
    "avg_substitution_elasticity": -10.853938978940885,
    "pct_products_high_elasticity": 75.90697674418605,
    "pct_products_low_elasticity": 2.6744186046511627,
    "real_market_potential": 1919336.1730728918,
    "foreign_market_potential": 40595.75475928802
  }
}