{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/gbr/110320",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/110320",
    "exporter": "https://www.yugalinks.com/trade/exporter/gbr/110320",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "110320",
    "exporter_iso3": "GBR",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 101,
    "current_lane_count": 31,
    "active_market_count": 31,
    "exports_latest_observed_lanes_usd": 3627736.514252762,
    "exports_current_2024_usd": 3119609.722895742,
    "exports_avg_3y_usd": 3243141.491759116,
    "exports_avg_5y_usd": 2869095.459443267,
    "exports_avg_10y_usd": 2290601.4425656106,
    "exports_cagr_3y_pct": 2.50150706827581,
    "exports_cagr_5y_pct": 28.57927667075426,
    "exports_cagr_10y_pct": 1.991432294958062,
    "exports_all_year_lane_avg_usd": 3980282.449966106,
    "exports_historical_lane_peak_usd": 16434134.094787713,
    "historical_peak_year": 2012,
    "positive_growth_year_share_pct": 44.827586206896555,
    "trend_acceleration_pct": 0.510074773317748,
    "trend_label": "Stable",
    "top_market_iso3": "USA",
    "top_market_exports_usd": 1728675.6349365662,
    "top_market_share_pct": 47.651631482741166,
    "destination_hhi": 2656.7884552633486,
    "weighted_share_latest_pct": 45.920315175520926,
    "weighted_share_change_1y_pp": 1.4744879320089064,
    "weighted_volatility_cv": 1.3033650958536391,
    "weighted_max_drawdown_pct": 89.10811040776889,
    "limited_history_lane_share_pct": 54.45544554455446,
    "data_freshness_years": 0,
    "coverage_score": 85.5,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:28:47",
    "source": "api",
    "product": {
      "hs_code": 110320,
      "hs_description": "Cereal pellets",
      "hs_chapter": 11,
      "hs_heading": 1103,
      "substitution_elasticity": -5.5582604,
      "price_range_label": null,
      "trade_type_label": null
    },
    "hs_description": "Cereal pellets",
    "hs_chapter": 11,
    "hs_heading": 1103,
    "destinations": [
      {
        "hs_code": 110320,
        "corridor_rank": 5,
        "exporter_iso3": "GBR",
        "importer_iso3": "NLD",
        "latest_data_year": 2024,
        "lane_data_years": 25,
        "exports_latest_observed_usd": 275098.3771425917,
        "exports_all_year_avg_usd": 105486.89219812269,
        "exports_avg_3y_usd": 294048.3709229147,
        "exports_avg_5y_usd": 202759.6000847554,
        "exports_avg_10y_usd": 147813.80199976888,
        "exports_cagr_3y_pct": 50.42609223514736,
        "exports_cagr_5y_pct": 61.35982880672024,
        "exports_cagr_10y_pct": -1.7997453934271657,
        "exports_historical_peak_usd": 374686.73774349457,
        "buyer_imports_latest_observed_usd": 12971019.13977513,
        "historical_peak_year": 2022,
        "positive_growth_year_share_pct": 54.166666666666664,
        "trend_acceleration_pct": 52.225837628574524,
        "trend_label": "Rapid growth",
        "buyer_yoy_latest_pct": -27.6987,
        "buyer_yoy_all_avg_pct": 25.1332,
        "buyer_trend_consistency_pct": 55.1724,
        "market_share_latest_pct": 2.120869410322687,
        "market_share_change_1y_pp": 0.8256794867703687,
        "peer_best_share_pct": 43.90111242167138,
        "peer_top_exporter": "DEU",
        "supplier_count_latest": 40,
        "buyer_market_hhi": 3163.87,
        "distance_km": 360.3150329589844,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0,
        "tariff_advantage_pp": 0.0007673828181818182,
        "volatility_cv": 1.18565141768222,
        "max_drawdown_pct": 97.79251865665934,
        "attention_level": "Watch",
        "primary_risk_reason": "Trade has varied substantially across reported years",
        "risk_driver_labels": "['high_volatility','concentrated_buyer_market']",
        "signal_flag": "Accelerating",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "GBR",
      "hs_code": 110320,
      "num_markets": 49,
      "highest_price_importer_iso3": "CHE",
      "highest_price_usd_per_ton": 230684.2105263158,
      "lowest_price_importer_iso3": "IRL",
      "lowest_price_usd_per_ton": 128.4910687851574,
      "median_price_across_markets": 3520,
      "price_spread_pct": 6549.878393679846,
      "avg_quantity_metric_tons": 84.7451,
      "total_trade_value_usd": 15366011
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 3682940.652789173,
        "active_destinations": 19,
        "yoy_growth_pct": -30.339668145466923
      },
      {
        "year": 2011,
        "export_value_usd": 4960665.717496601,
        "active_destinations": 29,
        "yoy_growth_pct": 34.693066904018075
      },
      {
        "year": 2012,
        "export_value_usd": 5799986.2715252815,
        "active_destinations": 25,
        "yoy_growth_pct": 16.91951447299383
      },
      {
        "year": 2013,
        "export_value_usd": 3087628.0584998443,
        "active_destinations": 21,
        "yoy_growth_pct": -46.76490746782648
      },
      {
        "year": 2014,
        "export_value_usd": 2561317.1517609246,
        "active_destinations": 23,
        "yoy_growth_pct": -17.04580010179831
      },
      {
        "year": 2015,
        "export_value_usd": 3754697.2660696195,
        "active_destinations": 27,
        "yoy_growth_pct": 46.59243832760957
      },
      {
        "year": 2016,
        "export_value_usd": 1652924.9090296885,
        "active_destinations": 20,
        "yoy_growth_pct": -55.97714564189209
      },
      {
        "year": 2017,
        "export_value_usd": 929596.7203668017,
        "active_destinations": 20,
        "yoy_growth_pct": -43.760499022759596
      },
      {
        "year": 2018,
        "export_value_usd": 1335660.8414295318,
        "active_destinations": 28,
        "yoy_growth_pct": 43.68175060928622
      },
      {
        "year": 2019,
        "export_value_usd": 887657.3915441288,
        "active_destinations": 23,
        "yoy_growth_pct": -33.54170729493826
      },
      {
        "year": 2020,
        "export_value_usd": 1719312.846054353,
        "active_destinations": 35,
        "yoy_growth_pct": 93.69104143474928
      },
      {
        "year": 2021,
        "export_value_usd": 2896739.975884635,
        "active_destinations": 32,
        "yoy_growth_pct": 68.48242497183435
      },
      {
        "year": 2022,
        "export_value_usd": 3373873.6979062683,
        "active_destinations": 31,
        "yoy_growth_pct": 16.471403232384414
      },
      {
        "year": 2023,
        "export_value_usd": 3235941.0544753377,
        "active_destinations": 29,
        "yoy_growth_pct": -4.088257468456146
      },
      {
        "year": 2024,
        "export_value_usd": 3119609.7228957415,
        "active_destinations": 31,
        "yoy_growth_pct": -3.594976843558659
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "GBR",
      "exports_usd": 442181920400.69006,
      "imports_usd": 753376053311.657,
      "trade_balance_usd": -311194132910.9669,
      "yoy_exports_growth_pct": -5.298942785484062,
      "yoy_imports_growth_pct": 2.7114834343132888,
      "exports_cagr_3y_pct": 0.5321426807664675,
      "imports_cagr_3y_pct": 3.7727404935998576,
      "export_partner_hhi": 568.0807939645799,
      "export_product_hhi": 121.01636468637346,
      "momentum_score": -3.5496171456089027,
      "risk_score": 3.445485793254767,
      "gdp_million_usd": 3686033.0444821278,
      "gdp_per_capita_usd": 53246.36761451085,
      "population": 69226000,
      "labor_force": 35514.36,
      "investment_rate_pct": 17.85,
      "savings_rate_pct": 15.56,
      "secondary_education_pct": 91.71,
      "tertiary_education_pct": 30.04,
      "total_factor_productivity": 2397.02,
      "trade_openness_pct": 35.344853887670666,
      "exports_gdp_pct": 13.072436228084023,
      "num_active_partners": 270,
      "num_fta_partners": 119,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 1,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 6737.20987654321,
      "avg_partner_gdp_million_usd": 533678518.3258193,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 44.074074074074076,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 0.3703703703703704,
      "avg_applied_tariff_pct": 0.12806982251220603,
      "avg_mfn_tariff_pct": 0.13073271711760692,
      "avg_preferential_tariff_pct": 0.02507111166182711,
      "tariff_advantage_pp": 0.10566160545577981,
      "avg_distance_all_partners_km": 6702.485526006816,
      "num_border_partners": 25,
      "num_colonial_partners": 2020,
      "avg_substitution_elasticity": -10.853938978940885,
      "pct_products_high_elasticity": 75.90697674418605,
      "pct_products_low_elasticity": 2.6744186046511627,
      "real_market_potential": 1919336.1730728918,
      "foreign_market_potential": 40595.75475928802
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "110320",
    "hs_description": "Cereal pellets",
    "hs_chapter": 11,
    "hs_heading": 1103
  },
  "destinations": [
    {
      "hs_code": 110320,
      "corridor_rank": 5,
      "exporter_iso3": "GBR",
      "importer_iso3": "NLD",
      "latest_data_year": 2024,
      "lane_data_years": 25,
      "exports_latest_observed_usd": 275098.3771425917,
      "exports_all_year_avg_usd": 105486.89219812269,
      "exports_avg_3y_usd": 294048.3709229147,
      "exports_avg_5y_usd": 202759.6000847554,
      "exports_avg_10y_usd": 147813.80199976888,
      "exports_cagr_3y_pct": 50.42609223514736,
      "exports_cagr_5y_pct": 61.35982880672024,
      "exports_cagr_10y_pct": -1.7997453934271657,
      "exports_historical_peak_usd": 374686.73774349457,
      "buyer_imports_latest_observed_usd": 12971019.13977513,
      "historical_peak_year": 2022,
      "positive_growth_year_share_pct": 54.166666666666664,
      "trend_acceleration_pct": 52.225837628574524,
      "trend_label": "Rapid growth",
      "buyer_yoy_latest_pct": -27.6987,
      "buyer_yoy_all_avg_pct": 25.1332,
      "buyer_trend_consistency_pct": 55.1724,
      "market_share_latest_pct": 2.120869410322687,
      "market_share_change_1y_pp": 0.8256794867703687,
      "peer_best_share_pct": 43.90111242167138,
      "peer_top_exporter": "DEU",
      "supplier_count_latest": 40,
      "buyer_market_hhi": 3163.87,
      "distance_km": 360.3150329589844,
      "has_reported_fta": 1,
      "applied_tariff_pct": 0,
      "tariff_advantage_pp": 0.0007673828181818182,
      "volatility_cv": 1.18565141768222,
      "max_drawdown_pct": 97.79251865665934,
      "attention_level": "Watch",
      "primary_risk_reason": "Trade has varied substantially across reported years",
      "risk_driver_labels": "['high_volatility','concentrated_buyer_market']",
      "signal_flag": "Accelerating",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    }
  ],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "GBR",
    "hs_code": 110320,
    "num_markets": 49,
    "highest_price_importer_iso3": "CHE",
    "highest_price_usd_per_ton": 230684.2105263158,
    "lowest_price_importer_iso3": "IRL",
    "lowest_price_usd_per_ton": 128.4910687851574,
    "median_price_across_markets": 3520,
    "price_spread_pct": 6549.878393679846,
    "avg_quantity_metric_tons": 84.7451,
    "total_trade_value_usd": 15366011
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 3682940.652789173,
      "active_destinations": 19,
      "yoy_growth_pct": -30.339668145466923
    },
    {
      "year": 2011,
      "export_value_usd": 4960665.717496601,
      "active_destinations": 29,
      "yoy_growth_pct": 34.693066904018075
    },
    {
      "year": 2012,
      "export_value_usd": 5799986.2715252815,
      "active_destinations": 25,
      "yoy_growth_pct": 16.91951447299383
    },
    {
      "year": 2013,
      "export_value_usd": 3087628.0584998443,
      "active_destinations": 21,
      "yoy_growth_pct": -46.76490746782648
    },
    {
      "year": 2014,
      "export_value_usd": 2561317.1517609246,
      "active_destinations": 23,
      "yoy_growth_pct": -17.04580010179831
    },
    {
      "year": 2015,
      "export_value_usd": 3754697.2660696195,
      "active_destinations": 27,
      "yoy_growth_pct": 46.59243832760957
    },
    {
      "year": 2016,
      "export_value_usd": 1652924.9090296885,
      "active_destinations": 20,
      "yoy_growth_pct": -55.97714564189209
    },
    {
      "year": 2017,
      "export_value_usd": 929596.7203668017,
      "active_destinations": 20,
      "yoy_growth_pct": -43.760499022759596
    },
    {
      "year": 2018,
      "export_value_usd": 1335660.8414295318,
      "active_destinations": 28,
      "yoy_growth_pct": 43.68175060928622
    },
    {
      "year": 2019,
      "export_value_usd": 887657.3915441288,
      "active_destinations": 23,
      "yoy_growth_pct": -33.54170729493826
    },
    {
      "year": 2020,
      "export_value_usd": 1719312.846054353,
      "active_destinations": 35,
      "yoy_growth_pct": 93.69104143474928
    },
    {
      "year": 2021,
      "export_value_usd": 2896739.975884635,
      "active_destinations": 32,
      "yoy_growth_pct": 68.48242497183435
    },
    {
      "year": 2022,
      "export_value_usd": 3373873.6979062683,
      "active_destinations": 31,
      "yoy_growth_pct": 16.471403232384414
    },
    {
      "year": 2023,
      "export_value_usd": 3235941.0544753377,
      "active_destinations": 29,
      "yoy_growth_pct": -4.088257468456146
    },
    {
      "year": 2024,
      "export_value_usd": 3119609.7228957415,
      "active_destinations": 31,
      "yoy_growth_pct": -3.594976843558659
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "GBR",
    "exports_usd": 442181920400.69006,
    "imports_usd": 753376053311.657,
    "trade_balance_usd": -311194132910.9669,
    "yoy_exports_growth_pct": -5.298942785484062,
    "yoy_imports_growth_pct": 2.7114834343132888,
    "exports_cagr_3y_pct": 0.5321426807664675,
    "imports_cagr_3y_pct": 3.7727404935998576,
    "export_partner_hhi": 568.0807939645799,
    "export_product_hhi": 121.01636468637346,
    "momentum_score": -3.5496171456089027,
    "risk_score": 3.445485793254767,
    "gdp_million_usd": 3686033.0444821278,
    "gdp_per_capita_usd": 53246.36761451085,
    "population": 69226000,
    "labor_force": 35514.36,
    "investment_rate_pct": 17.85,
    "savings_rate_pct": 15.56,
    "secondary_education_pct": 91.71,
    "tertiary_education_pct": 30.04,
    "total_factor_productivity": 2397.02,
    "trade_openness_pct": 35.344853887670666,
    "exports_gdp_pct": 13.072436228084023,
    "num_active_partners": 270,
    "num_fta_partners": 119,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 1,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 6737.20987654321,
    "avg_partner_gdp_million_usd": 533678518.3258193,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 44.074074074074076,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 0.3703703703703704,
    "avg_applied_tariff_pct": 0.12806982251220603,
    "avg_mfn_tariff_pct": 0.13073271711760692,
    "avg_preferential_tariff_pct": 0.02507111166182711,
    "tariff_advantage_pp": 0.10566160545577981,
    "avg_distance_all_partners_km": 6702.485526006816,
    "num_border_partners": 25,
    "num_colonial_partners": 2020,
    "avg_substitution_elasticity": -10.853938978940885,
    "pct_products_high_elasticity": 75.90697674418605,
    "pct_products_low_elasticity": 2.6744186046511627,
    "real_market_potential": 1919336.1730728918,
    "foreign_market_potential": 40595.75475928802
  }
}