{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/gbr/100410",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/100410",
    "exporter": "https://www.yugalinks.com/trade/exporter/gbr/100410",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "100410",
    "exporter_iso3": "GBR",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 92,
    "current_lane_count": 14,
    "active_market_count": 14,
    "exports_latest_observed_lanes_usd": 1035330.3654659041,
    "exports_current_2024_usd": 177949.03564052252,
    "exports_avg_3y_usd": 294568.9153738332,
    "exports_avg_5y_usd": 588852.7344202033,
    "exports_avg_10y_usd": 957914.7165599692,
    "exports_cagr_3y_pct": -29.721215642998466,
    "exports_cagr_5y_pct": -35.64494390422268,
    "exports_cagr_10y_pct": -23.50166929387062,
    "exports_all_year_lane_avg_usd": 1811181.6530089076,
    "exports_historical_lane_peak_usd": 9833912.903672423,
    "historical_peak_year": 1996,
    "positive_growth_year_share_pct": 44.827586206896555,
    "trend_acceleration_pct": -6.219546349127846,
    "trend_label": "Rapid decline",
    "top_market_iso3": "ESP",
    "top_market_exports_usd": 337256.20876063633,
    "top_market_share_pct": 32.57474329064706,
    "destination_hhi": 2083.577094026684,
    "weighted_share_latest_pct": 61.624023611467514,
    "weighted_share_change_1y_pp": 43.24909624763667,
    "weighted_volatility_cv": 0.9365015604980479,
    "weighted_max_drawdown_pct": 63.62819816019785,
    "limited_history_lane_share_pct": 52.17391304347826,
    "data_freshness_years": 0,
    "coverage_score": 77,
    "confidence_label": "Medium",
    "refreshed_at": "2026-07-20 09:28:47",
    "source": "api",
    "product": {
      "hs_code": 100410,
      "hs_description": "Cereals: oats, seeds",
      "hs_chapter": 10,
      "hs_heading": 1004,
      "substitution_elasticity": null,
      "price_range_label": null,
      "trade_type_label": null
    },
    "hs_description": "Cereals: oats, seeds",
    "hs_chapter": 10,
    "hs_heading": 1004,
    "destinations": [
      {
        "hs_code": 100410,
        "corridor_rank": 21,
        "exporter_iso3": "GBR",
        "importer_iso3": "DEU",
        "latest_data_year": 2024,
        "lane_data_years": 28,
        "exports_latest_observed_usd": 16977.603994320496,
        "exports_all_year_avg_usd": 88082.3781090279,
        "exports_avg_3y_usd": 34177.37550936483,
        "exports_avg_5y_usd": 24907.08147643068,
        "exports_avg_10y_usd": 159464.24747564757,
        "exports_cagr_3y_pct": -18.311989771346436,
        "exports_cagr_5y_pct": -40.9356371812584,
        "exports_cagr_10y_pct": -25.1166927529616,
        "exports_historical_peak_usd": 1075086.9558161818,
        "buyer_imports_latest_observed_usd": 11025031.204449851,
        "historical_peak_year": 2015,
        "positive_growth_year_share_pct": 55.55555555555556,
        "trend_acceleration_pct": 6.804702981615165,
        "trend_label": "Rapid decline",
        "buyer_yoy_latest_pct": -12.0796,
        "buyer_yoy_all_avg_pct": 29.3557,
        "buyer_trend_consistency_pct": 44.8276,
        "market_share_latest_pct": 0.15399143711691357,
        "market_share_change_1y_pp": -0.459719202469275,
        "peer_best_share_pct": 40.2933954470608,
        "peer_top_exporter": "POL",
        "supplier_count_latest": 29,
        "buyer_market_hhi": 1998.44,
        "distance_km": 495.36328125,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0,
        "tariff_advantage_pp": 0.0007815936111111112,
        "volatility_cv": 2.2885996389609184,
        "max_drawdown_pct": 99.98812797452857,
        "attention_level": "Watch",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['high_volatility','unrecovered_drawdown']",
        "signal_flag": "Slowing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "GBR",
      "hs_code": 100410,
      "num_markets": 51,
      "highest_price_importer_iso3": "BRA",
      "highest_price_usd_per_ton": 304529.41176470584,
      "lowest_price_importer_iso3": "GMB",
      "lowest_price_usd_per_ton": 146.36363636363635,
      "median_price_across_markets": 1358.5,
      "price_spread_pct": 22405.818780150326,
      "avg_quantity_metric_tons": 362.24428571428564,
      "total_trade_value_usd": 10136572
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 886037.7315731868,
        "active_destinations": 30,
        "yoy_growth_pct": 34.54335045748302
      },
      {
        "year": 2011,
        "export_value_usd": 656193.3881220703,
        "active_destinations": 30,
        "yoy_growth_pct": -25.94069476511129
      },
      {
        "year": 2012,
        "export_value_usd": 286619.9060778739,
        "active_destinations": 18,
        "yoy_growth_pct": -56.32081772446105
      },
      {
        "year": 2013,
        "export_value_usd": 642106.3174808064,
        "active_destinations": 25,
        "yoy_growth_pct": 124.02711879556185
      },
      {
        "year": 2014,
        "export_value_usd": 2592842.011810457,
        "active_destinations": 30,
        "yoy_growth_pct": 303.8026010993049
      },
      {
        "year": 2015,
        "export_value_usd": 2313089.7219027453,
        "active_destinations": 32,
        "yoy_growth_pct": -10.789407477718784
      },
      {
        "year": 2016,
        "export_value_usd": 1165265.3831999842,
        "active_destinations": 34,
        "yoy_growth_pct": -49.62299247772204
      },
      {
        "year": 2017,
        "export_value_usd": 689617.0188505729,
        "active_destinations": 32,
        "yoy_growth_pct": -40.81888737166579
      },
      {
        "year": 2018,
        "export_value_usd": 854847.3948778295,
        "active_destinations": 29,
        "yoy_growth_pct": 23.959730040110703
      },
      {
        "year": 2019,
        "export_value_usd": 1612063.974667543,
        "active_destinations": 31,
        "yoy_growth_pct": 88.57915276187175
      },
      {
        "year": 2020,
        "export_value_usd": 1547904.6183164276,
        "active_destinations": 24,
        "yoy_growth_pct": -3.9799510043853648
      },
      {
        "year": 2021,
        "export_value_usd": 512652.3076630895,
        "active_destinations": 21,
        "yoy_growth_pct": -66.88088519170685
      },
      {
        "year": 2022,
        "export_value_usd": 638411.9116490842,
        "active_destinations": 24,
        "yoy_growth_pct": 24.531169002099332
      },
      {
        "year": 2023,
        "export_value_usd": 67345.79883189285,
        "active_destinations": 31,
        "yoy_growth_pct": -89.45104287638812
      },
      {
        "year": 2024,
        "export_value_usd": 177949.03564052255,
        "active_destinations": 14,
        "yoy_growth_pct": 164.23182845408832
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "GBR",
      "exports_usd": 442181920400.69006,
      "imports_usd": 753376053311.657,
      "trade_balance_usd": -311194132910.9669,
      "yoy_exports_growth_pct": -5.298942785484062,
      "yoy_imports_growth_pct": 2.7114834343132888,
      "exports_cagr_3y_pct": 0.5321426807664675,
      "imports_cagr_3y_pct": 3.7727404935998576,
      "export_partner_hhi": 568.0807939645799,
      "export_product_hhi": 121.01636468637346,
      "momentum_score": -3.5496171456089027,
      "risk_score": 3.445485793254767,
      "gdp_million_usd": 3686033.0444821278,
      "gdp_per_capita_usd": 53246.36761451085,
      "population": 69226000,
      "labor_force": 35514.36,
      "investment_rate_pct": 17.85,
      "savings_rate_pct": 15.56,
      "secondary_education_pct": 91.71,
      "tertiary_education_pct": 30.04,
      "total_factor_productivity": 2397.02,
      "trade_openness_pct": 35.344853887670666,
      "exports_gdp_pct": 13.072436228084023,
      "num_active_partners": 270,
      "num_fta_partners": 119,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 1,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 6737.20987654321,
      "avg_partner_gdp_million_usd": 533678518.3258193,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 44.074074074074076,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 0.3703703703703704,
      "avg_applied_tariff_pct": 0.12806982251220603,
      "avg_mfn_tariff_pct": 0.13073271711760692,
      "avg_preferential_tariff_pct": 0.02507111166182711,
      "tariff_advantage_pp": 0.10566160545577981,
      "avg_distance_all_partners_km": 6702.485526006816,
      "num_border_partners": 25,
      "num_colonial_partners": 2020,
      "avg_substitution_elasticity": -10.853938978940885,
      "pct_products_high_elasticity": 75.90697674418605,
      "pct_products_low_elasticity": 2.6744186046511627,
      "real_market_potential": 1919336.1730728918,
      "foreign_market_potential": 40595.75475928802
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "100410",
    "hs_description": "Cereals: oats, seeds",
    "hs_chapter": 10,
    "hs_heading": 1004
  },
  "destinations": [
    {
      "hs_code": 100410,
      "corridor_rank": 21,
      "exporter_iso3": "GBR",
      "importer_iso3": "DEU",
      "latest_data_year": 2024,
      "lane_data_years": 28,
      "exports_latest_observed_usd": 16977.603994320496,
      "exports_all_year_avg_usd": 88082.3781090279,
      "exports_avg_3y_usd": 34177.37550936483,
      "exports_avg_5y_usd": 24907.08147643068,
      "exports_avg_10y_usd": 159464.24747564757,
      "exports_cagr_3y_pct": -18.311989771346436,
      "exports_cagr_5y_pct": -40.9356371812584,
      "exports_cagr_10y_pct": -25.1166927529616,
      "exports_historical_peak_usd": 1075086.9558161818,
      "buyer_imports_latest_observed_usd": 11025031.204449851,
      "historical_peak_year": 2015,
      "positive_growth_year_share_pct": 55.55555555555556,
      "trend_acceleration_pct": 6.804702981615165,
      "trend_label": "Rapid decline",
      "buyer_yoy_latest_pct": -12.0796,
      "buyer_yoy_all_avg_pct": 29.3557,
      "buyer_trend_consistency_pct": 44.8276,
      "market_share_latest_pct": 0.15399143711691357,
      "market_share_change_1y_pp": -0.459719202469275,
      "peer_best_share_pct": 40.2933954470608,
      "peer_top_exporter": "POL",
      "supplier_count_latest": 29,
      "buyer_market_hhi": 1998.44,
      "distance_km": 495.36328125,
      "has_reported_fta": 1,
      "applied_tariff_pct": 0,
      "tariff_advantage_pp": 0.0007815936111111112,
      "volatility_cv": 2.2885996389609184,
      "max_drawdown_pct": 99.98812797452857,
      "attention_level": "Watch",
      "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
      "risk_driver_labels": "['high_volatility','unrecovered_drawdown']",
      "signal_flag": "Slowing",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    }
  ],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "GBR",
    "hs_code": 100410,
    "num_markets": 51,
    "highest_price_importer_iso3": "BRA",
    "highest_price_usd_per_ton": 304529.41176470584,
    "lowest_price_importer_iso3": "GMB",
    "lowest_price_usd_per_ton": 146.36363636363635,
    "median_price_across_markets": 1358.5,
    "price_spread_pct": 22405.818780150326,
    "avg_quantity_metric_tons": 362.24428571428564,
    "total_trade_value_usd": 10136572
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 886037.7315731868,
      "active_destinations": 30,
      "yoy_growth_pct": 34.54335045748302
    },
    {
      "year": 2011,
      "export_value_usd": 656193.3881220703,
      "active_destinations": 30,
      "yoy_growth_pct": -25.94069476511129
    },
    {
      "year": 2012,
      "export_value_usd": 286619.9060778739,
      "active_destinations": 18,
      "yoy_growth_pct": -56.32081772446105
    },
    {
      "year": 2013,
      "export_value_usd": 642106.3174808064,
      "active_destinations": 25,
      "yoy_growth_pct": 124.02711879556185
    },
    {
      "year": 2014,
      "export_value_usd": 2592842.011810457,
      "active_destinations": 30,
      "yoy_growth_pct": 303.8026010993049
    },
    {
      "year": 2015,
      "export_value_usd": 2313089.7219027453,
      "active_destinations": 32,
      "yoy_growth_pct": -10.789407477718784
    },
    {
      "year": 2016,
      "export_value_usd": 1165265.3831999842,
      "active_destinations": 34,
      "yoy_growth_pct": -49.62299247772204
    },
    {
      "year": 2017,
      "export_value_usd": 689617.0188505729,
      "active_destinations": 32,
      "yoy_growth_pct": -40.81888737166579
    },
    {
      "year": 2018,
      "export_value_usd": 854847.3948778295,
      "active_destinations": 29,
      "yoy_growth_pct": 23.959730040110703
    },
    {
      "year": 2019,
      "export_value_usd": 1612063.974667543,
      "active_destinations": 31,
      "yoy_growth_pct": 88.57915276187175
    },
    {
      "year": 2020,
      "export_value_usd": 1547904.6183164276,
      "active_destinations": 24,
      "yoy_growth_pct": -3.9799510043853648
    },
    {
      "year": 2021,
      "export_value_usd": 512652.3076630895,
      "active_destinations": 21,
      "yoy_growth_pct": -66.88088519170685
    },
    {
      "year": 2022,
      "export_value_usd": 638411.9116490842,
      "active_destinations": 24,
      "yoy_growth_pct": 24.531169002099332
    },
    {
      "year": 2023,
      "export_value_usd": 67345.79883189285,
      "active_destinations": 31,
      "yoy_growth_pct": -89.45104287638812
    },
    {
      "year": 2024,
      "export_value_usd": 177949.03564052255,
      "active_destinations": 14,
      "yoy_growth_pct": 164.23182845408832
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "GBR",
    "exports_usd": 442181920400.69006,
    "imports_usd": 753376053311.657,
    "trade_balance_usd": -311194132910.9669,
    "yoy_exports_growth_pct": -5.298942785484062,
    "yoy_imports_growth_pct": 2.7114834343132888,
    "exports_cagr_3y_pct": 0.5321426807664675,
    "imports_cagr_3y_pct": 3.7727404935998576,
    "export_partner_hhi": 568.0807939645799,
    "export_product_hhi": 121.01636468637346,
    "momentum_score": -3.5496171456089027,
    "risk_score": 3.445485793254767,
    "gdp_million_usd": 3686033.0444821278,
    "gdp_per_capita_usd": 53246.36761451085,
    "population": 69226000,
    "labor_force": 35514.36,
    "investment_rate_pct": 17.85,
    "savings_rate_pct": 15.56,
    "secondary_education_pct": 91.71,
    "tertiary_education_pct": 30.04,
    "total_factor_productivity": 2397.02,
    "trade_openness_pct": 35.344853887670666,
    "exports_gdp_pct": 13.072436228084023,
    "num_active_partners": 270,
    "num_fta_partners": 119,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 1,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 6737.20987654321,
    "avg_partner_gdp_million_usd": 533678518.3258193,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 44.074074074074076,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 0.3703703703703704,
    "avg_applied_tariff_pct": 0.12806982251220603,
    "avg_mfn_tariff_pct": 0.13073271711760692,
    "avg_preferential_tariff_pct": 0.02507111166182711,
    "tariff_advantage_pp": 0.10566160545577981,
    "avg_distance_all_partners_km": 6702.485526006816,
    "num_border_partners": 25,
    "num_colonial_partners": 2020,
    "avg_substitution_elasticity": -10.853938978940885,
    "pct_products_high_elasticity": 75.90697674418605,
    "pct_products_low_elasticity": 2.6744186046511627,
    "real_market_potential": 1919336.1730728918,
    "foreign_market_potential": 40595.75475928802
  }
}