{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/gbr/030244",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/030244",
    "exporter": "https://www.yugalinks.com/trade/exporter/gbr/030244",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "030244",
    "exporter_iso3": "GBR",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 97,
    "current_lane_count": 26,
    "active_market_count": 26,
    "exports_latest_observed_lanes_usd": 86769376.46200003,
    "exports_current_2024_usd": 85040303.11888215,
    "exports_avg_3y_usd": 81583325.57972504,
    "exports_avg_5y_usd": 86921458.82495172,
    "exports_avg_10y_usd": 84824508.97497103,
    "exports_cagr_3y_pct": -8.22166470267086,
    "exports_cagr_5y_pct": -0.8341696233436169,
    "exports_cagr_10y_pct": -2.8744513392792492,
    "exports_all_year_lane_avg_usd": 63666920.67361743,
    "exports_historical_lane_peak_usd": 154263449.71972024,
    "historical_peak_year": 2014,
    "positive_growth_year_share_pct": 44.827586206896555,
    "trend_acceleration_pct": -5.347213363391612,
    "trend_label": "Declining",
    "top_market_iso3": "NOR",
    "top_market_exports_usd": 60528649.27608135,
    "top_market_share_pct": 69.75807795805632,
    "destination_hhi": 5190.2207066950505,
    "weighted_share_latest_pct": 81.4747043501324,
    "weighted_share_change_1y_pp": 19.50310435331868,
    "weighted_volatility_cv": 0.6058319171651737,
    "weighted_max_drawdown_pct": 84.39110078109486,
    "limited_history_lane_share_pct": 57.7319587628866,
    "data_freshness_years": 0,
    "coverage_score": 83,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:28:47",
    "source": "api",
    "product": {
      "hs_code": 30244,
      "hs_description": "Fish: fresh or chilled, mackerel (Scomber scombrus, Scomber australasicus, Scomber japonicus), excluding fillets, fish meat of 0304, and edible fish offal of subheadings 0302.91 to 0302.99",
      "hs_chapter": 3,
      "hs_heading": 302,
      "substitution_elasticity": null,
      "price_range_label": null,
      "trade_type_label": null
    },
    "hs_description": "Fish: fresh or chilled, mackerel (Scomber scombrus, Scomber australasicus, Scomber japonicus), excluding fillets, fish meat of 0304, and edible fish offal of subheadings 0302.91 to 0302.99",
    "hs_chapter": 3,
    "hs_heading": 302,
    "destinations": [
      {
        "hs_code": 30244,
        "corridor_rank": 1,
        "exporter_iso3": "GBR",
        "importer_iso3": "NOR",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 60528649.27608135,
        "exports_all_year_avg_usd": 40964828.420683175,
        "exports_avg_3y_usd": 61301386.431042306,
        "exports_avg_5y_usd": 66307455.050098196,
        "exports_avg_10y_usd": 61539997.64891933,
        "exports_cagr_3y_pct": -12.85857094111218,
        "exports_cagr_5y_pct": 4.236312934853137,
        "exports_cagr_10y_pct": -3.329695201987981,
        "exports_historical_peak_usd": 91471741.84447761,
        "buyer_imports_latest_observed_usd": 71298984.20749481,
        "historical_peak_year": 2021,
        "positive_growth_year_share_pct": 48.275862068965516,
        "trend_acceleration_pct": -9.5288757391242,
        "trend_label": "Rapid decline",
        "buyer_yoy_latest_pct": -24.9389,
        "buyer_yoy_all_avg_pct": 11.2195,
        "buyer_trend_consistency_pct": 44.8276,
        "market_share_latest_pct": 84.89412570020698,
        "market_share_change_1y_pp": 19.95982897638291,
        "peer_best_share_pct": 84.89412570020696,
        "peer_top_exporter": "GBR",
        "supplier_count_latest": 12,
        "buyer_market_hhi": 7302.79,
        "distance_km": 1157.1043701171875,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0.027626026818626265,
        "tariff_advantage_pp": -0.005222757343741412,
        "volatility_cv": 0.5501108283429543,
        "max_drawdown_pct": 82.55808442260575,
        "attention_level": "High attention",
        "primary_risk_reason": "The buyer market is concentrated among relatively few suppliers",
        "risk_driver_labels": "['concentrated_buyer_market','dominant_supplier']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 30244,
        "corridor_rank": 4,
        "exporter_iso3": "GBR",
        "importer_iso3": "DNK",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 14401249.32688118,
        "exports_all_year_avg_usd": 6990112.965112765,
        "exports_avg_3y_usd": 10436720.555776997,
        "exports_avg_5y_usd": 9333058.435315583,
        "exports_avg_10y_usd": 10404741.108288659,
        "exports_cagr_3y_pct": 8.5897792754694,
        "exports_cagr_5y_pct": -7.826439315247413,
        "exports_cagr_10y_pct": -1.7978965995902318,
        "exports_historical_peak_usd": 21645536.06296607,
        "buyer_imports_latest_observed_usd": 15949432.880633123,
        "historical_peak_year": 2019,
        "positive_growth_year_share_pct": 55.172413793103445,
        "trend_acceleration_pct": 10.387675875059632,
        "trend_label": "Growing",
        "buyer_yoy_latest_pct": -1.5747,
        "buyer_yoy_all_avg_pct": 28.7236,
        "buyer_trend_consistency_pct": 55.1724,
        "market_share_latest_pct": 90.29317490258947,
        "market_share_change_1y_pp": 33.08141502020078,
        "peer_best_share_pct": 90.29317490258947,
        "peer_top_exporter": "GBR",
        "supplier_count_latest": 13,
        "buyer_market_hhi": 8193.63,
        "distance_km": 959.5936279296875,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0,
        "tariff_advantage_pp": 0.0007673828181818182,
        "volatility_cv": 0.801690808244692,
        "max_drawdown_pct": 99.99687793503801,
        "attention_level": "High attention",
        "primary_risk_reason": "The buyer market is concentrated among relatively few suppliers",
        "risk_driver_labels": "['concentrated_buyer_market','dominant_supplier']",
        "signal_flag": "Accelerating",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 30244,
        "corridor_rank": 7,
        "exporter_iso3": "GBR",
        "importer_iso3": "FRA",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 5067403.0315263085,
        "exports_all_year_avg_usd": 4554323.820310731,
        "exports_avg_3y_usd": 4953115.886986101,
        "exports_avg_5y_usd": 6541715.578944927,
        "exports_avg_10y_usd": 8109586.339031279,
        "exports_cagr_3y_pct": -1.596541506683835,
        "exports_cagr_5y_pct": -15.273939713010165,
        "exports_cagr_10y_pct": -1.8117760194352739,
        "exports_historical_peak_usd": 12531156.436718881,
        "buyer_imports_latest_observed_usd": 14021899.151263952,
        "historical_peak_year": 2020,
        "positive_growth_year_share_pct": 51.724137931034484,
        "trend_acceleration_pct": 0.2152345127514388,
        "trend_label": "Stable",
        "buyer_yoy_latest_pct": -2.3509,
        "buyer_yoy_all_avg_pct": 8.6727,
        "buyer_trend_consistency_pct": 58.6207,
        "market_share_latest_pct": 36.139206086570134,
        "market_share_change_1y_pp": -4.909860222236212,
        "peer_best_share_pct": 36.139206086570134,
        "peer_top_exporter": "GBR",
        "supplier_count_latest": 18,
        "buyer_market_hhi": 2593.57,
        "distance_km": 342.9474792480469,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0,
        "tariff_advantage_pp": 0.0007673828181818182,
        "volatility_cv": 0.7924601078466352,
        "max_drawdown_pct": 93.45321125929613,
        "attention_level": "High attention",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['unrecovered_drawdown','concentrated_buyer_market']",
        "signal_flag": "Stable",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 30244,
        "corridor_rank": 40,
        "exporter_iso3": "GBR",
        "importer_iso3": "ITA",
        "latest_data_year": 2024,
        "lane_data_years": 29,
        "exports_latest_observed_usd": 42724.2034629328,
        "exports_all_year_avg_usd": 147216.96465707858,
        "exports_avg_3y_usd": 16588.200788817787,
        "exports_avg_5y_usd": 178961.98019296676,
        "exports_avg_10y_usd": 291884.1167580057,
        "exports_cagr_3y_pct": -59.97034880650888,
        "exports_cagr_5y_pct": -36.677178041541545,
        "exports_cagr_10y_pct": -5.990268064233051,
        "exports_historical_peak_usd": 762216.707174775,
        "buyer_imports_latest_observed_usd": 16992423.124109715,
        "historical_peak_year": 2018,
        "positive_growth_year_share_pct": 42.857142857142854,
        "trend_acceleration_pct": -53.98008074227583,
        "trend_label": "Rapid decline",
        "buyer_yoy_latest_pct": 7.7225,
        "buyer_yoy_all_avg_pct": 7.2614,
        "buyer_trend_consistency_pct": 55.1724,
        "market_share_latest_pct": 0.2514309062979578,
        "market_share_change_1y_pp": 0.24340815307111374,
        "peer_best_share_pct": 38.91205522729218,
        "peer_top_exporter": "FRA",
        "supplier_count_latest": 19,
        "buyer_market_hhi": 2427.6,
        "distance_km": 1438.4251708984375,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0,
        "tariff_advantage_pp": 0.0007673828181818182,
        "volatility_cv": 1.23783255949268,
        "max_drawdown_pct": 99.83396720096573,
        "attention_level": "Watch",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['high_volatility','unrecovered_drawdown']",
        "signal_flag": "Stable",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 30244,
        "corridor_rank": 49,
        "exporter_iso3": "GBR",
        "importer_iso3": "WXD",
        "latest_data_year": 2009,
        "lane_data_years": 2,
        "exports_latest_observed_usd": 7769.986695513855,
        "exports_all_year_avg_usd": 15878.493347756928,
        "exports_avg_3y_usd": 7769.986695513855,
        "exports_avg_5y_usd": 15878.493347756928,
        "exports_avg_10y_usd": 15878.493347756928,
        "exports_cagr_3y_pct": -31.322452174739357,
        "exports_cagr_5y_pct": null,
        "exports_cagr_10y_pct": null,
        "exports_historical_peak_usd": 23987,
        "buyer_imports_latest_observed_usd": 58659943.12100001,
        "historical_peak_year": 2005,
        "positive_growth_year_share_pct": 0,
        "trend_acceleration_pct": null,
        "trend_label": "Rapid decline",
        "buyer_yoy_latest_pct": -21.8064,
        "buyer_yoy_all_avg_pct": 164.9036,
        "buyer_trend_consistency_pct": 48.2759,
        "market_share_latest_pct": 17.751881888270514,
        "market_share_change_1y_pp": 10.238522902381742,
        "peer_best_share_pct": 92.26352106813526,
        "peer_top_exporter": "DNK",
        "supplier_count_latest": 11,
        "buyer_market_hhi": 8548.13,
        "distance_km": null,
        "has_reported_fta": null,
        "applied_tariff_pct": null,
        "tariff_advantage_pp": null,
        "volatility_cv": 0.5106597001779465,
        "max_drawdown_pct": 67.6075095030064,
        "attention_level": "Watch",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['unrecovered_drawdown','concentrated_buyer_market','dominant_supplier','limited_history']",
        "signal_flag": "Declining",
        "confidence_label": "Low",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "GBR",
      "hs_code": 30244,
      "num_markets": 45,
      "highest_price_importer_iso3": "CZE",
      "highest_price_usd_per_ton": 145000,
      "lowest_price_importer_iso3": "DNK",
      "lowest_price_usd_per_ton": 307.91559146236136,
      "median_price_across_markets": 3500,
      "price_spread_pct": 4134.059554529646,
      "avg_quantity_metric_tons": 2018.6567539682544,
      "total_trade_value_usd": 427231727
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 32073053.156888347,
        "active_destinations": 21,
        "yoy_growth_pct": -29.625218280030886
      },
      {
        "year": 2011,
        "export_value_usd": 75796270.12586163,
        "active_destinations": 19,
        "yoy_growth_pct": 136.32383781829893
      },
      {
        "year": 2012,
        "export_value_usd": 82053780.74535231,
        "active_destinations": 22,
        "yoy_growth_pct": 8.255697291040743
      },
      {
        "year": 2013,
        "export_value_usd": 68639509.07497218,
        "active_destinations": 23,
        "yoy_growth_pct": -16.348145750907328
      },
      {
        "year": 2014,
        "export_value_usd": 113838705.38141872,
        "active_destinations": 31,
        "yoy_growth_pct": 65.85011593989879
      },
      {
        "year": 2015,
        "export_value_usd": 77256989.34252998,
        "active_destinations": 29,
        "yoy_growth_pct": -32.13469084730102
      },
      {
        "year": 2016,
        "export_value_usd": 78039083.48378223,
        "active_destinations": 30,
        "yoy_growth_pct": 1.012328008000315
      },
      {
        "year": 2017,
        "export_value_usd": 74403436.37472108,
        "active_destinations": 31,
        "yoy_growth_pct": -4.658751675135572
      },
      {
        "year": 2018,
        "export_value_usd": 95260562.9770504,
        "active_destinations": 32,
        "yoy_growth_pct": 28.03247755558723
      },
      {
        "year": 2019,
        "export_value_usd": 88677723.44686793,
        "active_destinations": 29,
        "yoy_growth_pct": -6.910351277021494
      },
      {
        "year": 2020,
        "export_value_usd": 79854382.75294286,
        "active_destinations": 25,
        "yoy_growth_pct": -9.94989536375689
      },
      {
        "year": 2021,
        "export_value_usd": 110002934.63264063,
        "active_destinations": 20,
        "yoy_growth_pct": 37.75441101707935
      },
      {
        "year": 2022,
        "export_value_usd": 75207710.08888893,
        "active_destinations": 27,
        "yoy_growth_pct": -31.631178440785966
      },
      {
        "year": 2023,
        "export_value_usd": 84501963.53140405,
        "active_destinations": 27,
        "yoy_growth_pct": 12.35811252799763
      },
      {
        "year": 2024,
        "export_value_usd": 85040303.11888215,
        "active_destinations": 26,
        "yoy_growth_pct": 0.6370734654917627
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "GBR",
      "exports_usd": 442181920400.69006,
      "imports_usd": 753376053311.657,
      "trade_balance_usd": -311194132910.9669,
      "yoy_exports_growth_pct": -5.298942785484062,
      "yoy_imports_growth_pct": 2.7114834343132888,
      "exports_cagr_3y_pct": 0.5321426807664675,
      "imports_cagr_3y_pct": 3.7727404935998576,
      "export_partner_hhi": 568.0807939645799,
      "export_product_hhi": 121.01636468637346,
      "momentum_score": -3.5496171456089027,
      "risk_score": 3.445485793254767,
      "gdp_million_usd": 3686033.0444821278,
      "gdp_per_capita_usd": 53246.36761451085,
      "population": 69226000,
      "labor_force": 35514.36,
      "investment_rate_pct": 17.85,
      "savings_rate_pct": 15.56,
      "secondary_education_pct": 91.71,
      "tertiary_education_pct": 30.04,
      "total_factor_productivity": 2397.02,
      "trade_openness_pct": 35.344853887670666,
      "exports_gdp_pct": 13.072436228084023,
      "num_active_partners": 270,
      "num_fta_partners": 119,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 1,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 6737.20987654321,
      "avg_partner_gdp_million_usd": 533678518.3258193,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 44.074074074074076,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 0.3703703703703704,
      "avg_applied_tariff_pct": 0.12806982251220603,
      "avg_mfn_tariff_pct": 0.13073271711760692,
      "avg_preferential_tariff_pct": 0.02507111166182711,
      "tariff_advantage_pp": 0.10566160545577981,
      "avg_distance_all_partners_km": 6702.485526006816,
      "num_border_partners": 25,
      "num_colonial_partners": 2020,
      "avg_substitution_elasticity": -10.853938978940885,
      "pct_products_high_elasticity": 75.90697674418605,
      "pct_products_low_elasticity": 2.6744186046511627,
      "real_market_potential": 1919336.1730728918,
      "foreign_market_potential": 40595.75475928802
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "030244",
    "hs_description": "Fish: fresh or chilled, mackerel (Scomber scombrus, Scomber australasicus, Scomber japonicus), excluding fillets, fish meat of 0304, and edible fish offal of subheadings 0302.91 to 0302.99",
    "hs_chapter": 3,
    "hs_heading": 302
  },
  "destinations": [
    {
      "hs_code": 30244,
      "corridor_rank": 1,
      "exporter_iso3": "GBR",
      "importer_iso3": "NOR",
      "latest_data_year": 2024,
      "lane_data_years": 30,
      "exports_latest_observed_usd": 60528649.27608135,
      "exports_all_year_avg_usd": 40964828.420683175,
      "exports_avg_3y_usd": 61301386.431042306,
      "exports_avg_5y_usd": 66307455.050098196,
      "exports_avg_10y_usd": 61539997.64891933,
      "exports_cagr_3y_pct": -12.85857094111218,
      "exports_cagr_5y_pct": 4.236312934853137,
      "exports_cagr_10y_pct": -3.329695201987981,
      "exports_historical_peak_usd": 91471741.84447761,
      "buyer_imports_latest_observed_usd": 71298984.20749481,
      "historical_peak_year": 2021,
      "positive_growth_year_share_pct": 48.275862068965516,
      "trend_acceleration_pct": -9.5288757391242,
      "trend_label": "Rapid decline",
      "buyer_yoy_latest_pct": -24.9389,
      "buyer_yoy_all_avg_pct": 11.2195,
      "buyer_trend_consistency_pct": 44.8276,
      "market_share_latest_pct": 84.89412570020698,
      "market_share_change_1y_pp": 19.95982897638291,
      "peer_best_share_pct": 84.89412570020696,
      "peer_top_exporter": "GBR",
      "supplier_count_latest": 12,
      "buyer_market_hhi": 7302.79,
      "distance_km": 1157.1043701171875,
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