{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/col/960820",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/960820",
    "exporter": "https://www.yugalinks.com/trade/exporter/col/960820",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "960820",
    "exporter_iso3": "COL",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 76,
    "current_lane_count": 44,
    "active_market_count": 44,
    "exports_latest_observed_lanes_usd": 3789277.777663975,
    "exports_current_2024_usd": 3696301.601166243,
    "exports_avg_3y_usd": 5460960.518278076,
    "exports_avg_5y_usd": 4414700.769752362,
    "exports_avg_10y_usd": 4142588.2263085744,
    "exports_cagr_3y_pct": 9.04664468679508,
    "exports_cagr_5y_pct": -5.8032195970756035,
    "exports_cagr_10y_pct": -1.3943656443915597,
    "exports_all_year_lane_avg_usd": 3091306.6419427064,
    "exports_historical_lane_peak_usd": 8505410.981494425,
    "historical_peak_year": 2023,
    "positive_growth_year_share_pct": 68.96551724137932,
    "trend_acceleration_pct": 10.44101033118664,
    "trend_label": "Growing",
    "top_market_iso3": "ECU",
    "top_market_exports_usd": 2564981.3842478665,
    "top_market_share_pct": 67.69050818515431,
    "destination_hhi": 4695.427387557884,
    "weighted_share_latest_pct": 16.604932895443692,
    "weighted_share_change_1y_pp": -7.846806602165634,
    "weighted_volatility_cv": 0.8598128940889557,
    "weighted_max_drawdown_pct": 72.02827015595948,
    "limited_history_lane_share_pct": 52.63157894736842,
    "data_freshness_years": 0,
    "coverage_score": 90,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:28:31",
    "source": "api",
    "product": {
      "hs_code": 960820,
      "hs_description": "Pens: felt tipped and other porous-tipped pens and markers",
      "hs_chapter": 96,
      "hs_heading": 9608,
      "substitution_elasticity": -4.5857863,
      "price_range_label": "Low price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Pens: felt tipped and other porous-tipped pens and markers",
    "hs_chapter": 96,
    "hs_heading": 9608,
    "destinations": [],
    "priceSummary": {
      "exporter_iso3": "COL",
      "hs_code": 960820,
      "num_markets": 53,
      "highest_price_importer_iso3": "NLD",
      "highest_price_usd_per_ton": 1346333.3333333333,
      "lowest_price_importer_iso3": "DMA",
      "lowest_price_usd_per_ton": 250,
      "median_price_across_markets": 9458.272736791894,
      "price_spread_pct": 14231.809240361414,
      "avg_quantity_metric_tons": 13.273490683229815,
      "total_trade_value_usd": 24737214
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 2811601.8354364554,
        "active_destinations": 20,
        "yoy_growth_pct": 78.63624324494363
      },
      {
        "year": 2011,
        "export_value_usd": 3680741.031808472,
        "active_destinations": 17,
        "yoy_growth_pct": 30.912598840194477
      },
      {
        "year": 2012,
        "export_value_usd": 3609007.5094363783,
        "active_destinations": 19,
        "yoy_growth_pct": -1.9488880568391531
      },
      {
        "year": 2013,
        "export_value_usd": 4878233.689967937,
        "active_destinations": 19,
        "yoy_growth_pct": 35.168288711313174
      },
      {
        "year": 2014,
        "export_value_usd": 4253535.7445427505,
        "active_destinations": 19,
        "yoy_growth_pct": -12.805822458031777
      },
      {
        "year": 2015,
        "export_value_usd": 3466602.3634613035,
        "active_destinations": 27,
        "yoy_growth_pct": -18.50068809439478
      },
      {
        "year": 2016,
        "export_value_usd": 2767221.7075322666,
        "active_destinations": 20,
        "yoy_growth_pct": -20.17481622065028
      },
      {
        "year": 2017,
        "export_value_usd": 3490997.091626691,
        "active_destinations": 25,
        "yoy_growth_pct": 26.155308847293913
      },
      {
        "year": 2018,
        "export_value_usd": 4643453.14718678,
        "active_destinations": 30,
        "yoy_growth_pct": 33.012231901433125
      },
      {
        "year": 2019,
        "export_value_usd": 4984104.104516897,
        "active_destinations": 34,
        "yoy_growth_pct": 7.33615579897687
      },
      {
        "year": 2020,
        "export_value_usd": 2840060.3741893927,
        "active_destinations": 36,
        "yoy_growth_pct": -43.01763537371626
      },
      {
        "year": 2021,
        "export_value_usd": 2850561.919738182,
        "active_destinations": 38,
        "yoy_growth_pct": 0.3697648699382507
      },
      {
        "year": 2022,
        "export_value_usd": 5577967.59414272,
        "active_destinations": 34,
        "yoy_growth_pct": 95.6795800687271
      },
      {
        "year": 2023,
        "export_value_usd": 7108612.359525267,
        "active_destinations": 39,
        "yoy_growth_pct": 27.44090458664259
      },
      {
        "year": 2024,
        "export_value_usd": 3696301.601166243,
        "active_destinations": 44,
        "yoy_growth_pct": -48.00248748669856
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "COL",
      "exports_usd": 55337279113.68444,
      "imports_usd": 61448904301.818245,
      "trade_balance_usd": -6111625188.133804,
      "yoy_exports_growth_pct": -1.885712827844721,
      "yoy_imports_growth_pct": 3.43348211479082,
      "exports_cagr_3y_pct": 7.222276465026112,
      "imports_cagr_3y_pct": 1.3577574301079531,
      "export_partner_hhi": 1140.5760000652735,
      "export_product_hhi": 950.1838544018461,
      "momentum_score": 0.8466839600165288,
      "risk_score": 10.453799272335598,
      "gdp_million_usd": 418818.1548792711,
      "gdp_per_capita_usd": 7919.2088682534495,
      "population": 52886363,
      "labor_force": 28266.26,
      "investment_rate_pct": 21.76,
      "savings_rate_pct": 19.47,
      "secondary_education_pct": 77.87,
      "tertiary_education_pct": 28.89,
      "total_factor_productivity": 722.83,
      "trade_openness_pct": 23.764252743254925,
      "exports_gdp_pct": 11.260313921750043,
      "num_active_partners": 270,
      "num_fta_partners": 42,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 5,
      "num_shared_language_partners": 24,
      "avg_partner_distance_km": 9787.839506172839,
      "avg_partner_gdp_million_usd": 533678518.3258194,
      "avg_partner_gdp_per_capita_usd": 15.77418617021276,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 15.555555555555555,
      "pct_partners_shared_language": 8.88888888888889,
      "pct_partners_shared_border": 1.8518518518518516,
      "avg_applied_tariff_pct": 0.1315806636858391,
      "avg_mfn_tariff_pct": 0.1376194926094697,
      "avg_preferential_tariff_pct": 0.03886810412021459,
      "tariff_advantage_pp": 0.09875138848925512,
      "avg_distance_all_partners_km": 9623.442364704093,
      "num_border_partners": 130,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.882653246321857,
      "pct_products_high_elasticity": 73.56781241673328,
      "pct_products_low_elasticity": 3.037569944044764,
      "real_market_potential": 123429.5569802146,
      "foreign_market_potential": 9374.631160550322
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "960820",
    "hs_description": "Pens: felt tipped and other porous-tipped pens and markers",
    "hs_chapter": 96,
    "hs_heading": 9608
  },
  "destinations": [],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "COL",
    "hs_code": 960820,
    "num_markets": 53,
    "highest_price_importer_iso3": "NLD",
    "highest_price_usd_per_ton": 1346333.3333333333,
    "lowest_price_importer_iso3": "DMA",
    "lowest_price_usd_per_ton": 250,
    "median_price_across_markets": 9458.272736791894,
    "price_spread_pct": 14231.809240361414,
    "avg_quantity_metric_tons": 13.273490683229815,
    "total_trade_value_usd": 24737214
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 2811601.8354364554,
      "active_destinations": 20,
      "yoy_growth_pct": 78.63624324494363
    },
    {
      "year": 2011,
      "export_value_usd": 3680741.031808472,
      "active_destinations": 17,
      "yoy_growth_pct": 30.912598840194477
    },
    {
      "year": 2012,
      "export_value_usd": 3609007.5094363783,
      "active_destinations": 19,
      "yoy_growth_pct": -1.9488880568391531
    },
    {
      "year": 2013,
      "export_value_usd": 4878233.689967937,
      "active_destinations": 19,
      "yoy_growth_pct": 35.168288711313174
    },
    {
      "year": 2014,
      "export_value_usd": 4253535.7445427505,
      "active_destinations": 19,
      "yoy_growth_pct": -12.805822458031777
    },
    {
      "year": 2015,
      "export_value_usd": 3466602.3634613035,
      "active_destinations": 27,
      "yoy_growth_pct": -18.50068809439478
    },
    {
      "year": 2016,
      "export_value_usd": 2767221.7075322666,
      "active_destinations": 20,
      "yoy_growth_pct": -20.17481622065028
    },
    {
      "year": 2017,
      "export_value_usd": 3490997.091626691,
      "active_destinations": 25,
      "yoy_growth_pct": 26.155308847293913
    },
    {
      "year": 2018,
      "export_value_usd": 4643453.14718678,
      "active_destinations": 30,
      "yoy_growth_pct": 33.012231901433125
    },
    {
      "year": 2019,
      "export_value_usd": 4984104.104516897,
      "active_destinations": 34,
      "yoy_growth_pct": 7.33615579897687
    },
    {
      "year": 2020,
      "export_value_usd": 2840060.3741893927,
      "active_destinations": 36,
      "yoy_growth_pct": -43.01763537371626
    },
    {
      "year": 2021,
      "export_value_usd": 2850561.919738182,
      "active_destinations": 38,
      "yoy_growth_pct": 0.3697648699382507
    },
    {
      "year": 2022,
      "export_value_usd": 5577967.59414272,
      "active_destinations": 34,
      "yoy_growth_pct": 95.6795800687271
    },
    {
      "year": 2023,
      "export_value_usd": 7108612.359525267,
      "active_destinations": 39,
      "yoy_growth_pct": 27.44090458664259
    },
    {
      "year": 2024,
      "export_value_usd": 3696301.601166243,
      "active_destinations": 44,
      "yoy_growth_pct": -48.00248748669856
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "COL",
    "exports_usd": 55337279113.68444,
    "imports_usd": 61448904301.818245,
    "trade_balance_usd": -6111625188.133804,
    "yoy_exports_growth_pct": -1.885712827844721,
    "yoy_imports_growth_pct": 3.43348211479082,
    "exports_cagr_3y_pct": 7.222276465026112,
    "imports_cagr_3y_pct": 1.3577574301079531,
    "export_partner_hhi": 1140.5760000652735,
    "export_product_hhi": 950.1838544018461,
    "momentum_score": 0.8466839600165288,
    "risk_score": 10.453799272335598,
    "gdp_million_usd": 418818.1548792711,
    "gdp_per_capita_usd": 7919.2088682534495,
    "population": 52886363,
    "labor_force": 28266.26,
    "investment_rate_pct": 21.76,
    "savings_rate_pct": 19.47,
    "secondary_education_pct": 77.87,
    "tertiary_education_pct": 28.89,
    "total_factor_productivity": 722.83,
    "trade_openness_pct": 23.764252743254925,
    "exports_gdp_pct": 11.260313921750043,
    "num_active_partners": 270,
    "num_fta_partners": 42,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 5,
    "num_shared_language_partners": 24,
    "avg_partner_distance_km": 9787.839506172839,
    "avg_partner_gdp_million_usd": 533678518.3258194,
    "avg_partner_gdp_per_capita_usd": 15.77418617021276,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 15.555555555555555,
    "pct_partners_shared_language": 8.88888888888889,
    "pct_partners_shared_border": 1.8518518518518516,
    "avg_applied_tariff_pct": 0.1315806636858391,
    "avg_mfn_tariff_pct": 0.1376194926094697,
    "avg_preferential_tariff_pct": 0.03886810412021459,
    "tariff_advantage_pp": 0.09875138848925512,
    "avg_distance_all_partners_km": 9623.442364704093,
    "num_border_partners": 130,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.882653246321857,
    "pct_products_high_elasticity": 73.56781241673328,
    "pct_products_low_elasticity": 3.037569944044764,
    "real_market_potential": 123429.5569802146,
    "foreign_market_potential": 9374.631160550322
  }
}