{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/col/491110",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/491110",
    "exporter": "https://www.yugalinks.com/trade/exporter/col/491110",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "491110",
    "exporter_iso3": "COL",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 166,
    "current_lane_count": 87,
    "active_market_count": 87,
    "exports_latest_observed_lanes_usd": 5748344.220544117,
    "exports_current_2024_usd": 5726794.439233895,
    "exports_avg_3y_usd": 4417917.880667659,
    "exports_avg_5y_usd": 4067006.95468577,
    "exports_avg_10y_usd": 4493493.091439215,
    "exports_cagr_3y_pct": 17.84567085730824,
    "exports_cagr_5y_pct": 5.155457556358156,
    "exports_cagr_10y_pct": -2.4346382847849735,
    "exports_all_year_lane_avg_usd": 6278996.7630465375,
    "exports_historical_lane_peak_usd": 21061146.67239088,
    "historical_peak_year": 2008,
    "positive_growth_year_share_pct": 65.51724137931035,
    "trend_acceleration_pct": 20.280309142093213,
    "trend_label": "Rapid growth",
    "top_market_iso3": "DOM",
    "top_market_exports_usd": 1230704.3206075956,
    "top_market_share_pct": 21.409718579641734,
    "destination_hhi": 1136.6903124023029,
    "weighted_share_latest_pct": 8.331013355780417,
    "weighted_share_change_1y_pp": 2.5581355185375902,
    "weighted_volatility_cv": 0.8334287092469855,
    "weighted_max_drawdown_pct": 84.61706521250277,
    "limited_history_lane_share_pct": 30.120481927710845,
    "data_freshness_years": 0,
    "coverage_score": 100,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:28:31",
    "source": "api",
    "product": {
      "hs_code": 491110,
      "hs_description": "Printed matter: trade advertising material, commercial catalogues and the like",
      "hs_chapter": 49,
      "hs_heading": 4911,
      "substitution_elasticity": -9.2250738,
      "price_range_label": "Medium price range",
      "trade_type_label": "Two-way vertical trade"
    },
    "hs_description": "Printed matter: trade advertising material, commercial catalogues and the like",
    "hs_chapter": 49,
    "hs_heading": 4911,
    "destinations": [],
    "priceSummary": {
      "exporter_iso3": "COL",
      "hs_code": 491110,
      "num_markets": 130,
      "highest_price_importer_iso3": "DNK",
      "highest_price_usd_per_ton": 344000,
      "lowest_price_importer_iso3": "GHA",
      "lowest_price_usd_per_ton": 8.302761150801313,
      "median_price_across_markets": 3767.123287671233,
      "price_spread_pct": 9131.415963067633,
      "avg_quantity_metric_tons": 5.426804147465437,
      "total_trade_value_usd": 19972238
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 6825658.410161315,
        "active_destinations": 85,
        "yoy_growth_pct": -23.011664764520102
      },
      {
        "year": 2011,
        "export_value_usd": 7267519.431519936,
        "active_destinations": 86,
        "yoy_growth_pct": 6.473529655407669
      },
      {
        "year": 2012,
        "export_value_usd": 8080611.665363911,
        "active_destinations": 97,
        "yoy_growth_pct": 11.1880297191572
      },
      {
        "year": 2013,
        "export_value_usd": 6825387.253732616,
        "active_destinations": 94,
        "yoy_growth_pct": -15.533779664373531
      },
      {
        "year": 2014,
        "export_value_usd": 7327486.122408753,
        "active_destinations": 96,
        "yoy_growth_pct": 7.35634257824057
      },
      {
        "year": 2015,
        "export_value_usd": 6594171.069682119,
        "active_destinations": 85,
        "yoy_growth_pct": -10.007730352214878
      },
      {
        "year": 2016,
        "export_value_usd": 4668041.889039666,
        "active_destinations": 93,
        "yoy_growth_pct": -29.209572519253808
      },
      {
        "year": 2017,
        "export_value_usd": 4524619.136167061,
        "active_destinations": 101,
        "yoy_growth_pct": -3.072439285717538
      },
      {
        "year": 2018,
        "export_value_usd": 4359040.512462267,
        "active_destinations": 88,
        "yoy_growth_pct": -3.65950412005419
      },
      {
        "year": 2019,
        "export_value_usd": 4454023.533612166,
        "active_destinations": 94,
        "yoy_growth_pct": 2.1789891807233137
      },
      {
        "year": 2020,
        "export_value_usd": 3582065.582919885,
        "active_destinations": 95,
        "yoy_growth_pct": -19.576859980915547
      },
      {
        "year": 2021,
        "export_value_usd": 3499215.5485059926,
        "active_destinations": 87,
        "yoy_growth_pct": -2.312912270756303
      },
      {
        "year": 2022,
        "export_value_usd": 3558464.374991506,
        "active_destinations": 90,
        "yoy_growth_pct": 1.6932031097887017
      },
      {
        "year": 2023,
        "export_value_usd": 3968494.827777577,
        "active_destinations": 86,
        "yoy_growth_pct": 11.522679717344367
      },
      {
        "year": 2024,
        "export_value_usd": 5726794.439233895,
        "active_destinations": 87,
        "yoy_growth_pct": 44.30646095716333
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "COL",
      "exports_usd": 55337279113.68444,
      "imports_usd": 61448904301.818245,
      "trade_balance_usd": -6111625188.133804,
      "yoy_exports_growth_pct": -1.885712827844721,
      "yoy_imports_growth_pct": 3.43348211479082,
      "exports_cagr_3y_pct": 7.222276465026112,
      "imports_cagr_3y_pct": 1.3577574301079531,
      "export_partner_hhi": 1140.5760000652735,
      "export_product_hhi": 950.1838544018461,
      "momentum_score": 0.8466839600165288,
      "risk_score": 10.453799272335598,
      "gdp_million_usd": 418818.1548792711,
      "gdp_per_capita_usd": 7919.2088682534495,
      "population": 52886363,
      "labor_force": 28266.26,
      "investment_rate_pct": 21.76,
      "savings_rate_pct": 19.47,
      "secondary_education_pct": 77.87,
      "tertiary_education_pct": 28.89,
      "total_factor_productivity": 722.83,
      "trade_openness_pct": 23.764252743254925,
      "exports_gdp_pct": 11.260313921750043,
      "num_active_partners": 270,
      "num_fta_partners": 42,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 5,
      "num_shared_language_partners": 24,
      "avg_partner_distance_km": 9787.839506172839,
      "avg_partner_gdp_million_usd": 533678518.3258194,
      "avg_partner_gdp_per_capita_usd": 15.77418617021276,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 15.555555555555555,
      "pct_partners_shared_language": 8.88888888888889,
      "pct_partners_shared_border": 1.8518518518518516,
      "avg_applied_tariff_pct": 0.1315806636858391,
      "avg_mfn_tariff_pct": 0.1376194926094697,
      "avg_preferential_tariff_pct": 0.03886810412021459,
      "tariff_advantage_pp": 0.09875138848925512,
      "avg_distance_all_partners_km": 9623.442364704093,
      "num_border_partners": 130,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.882653246321857,
      "pct_products_high_elasticity": 73.56781241673328,
      "pct_products_low_elasticity": 3.037569944044764,
      "real_market_potential": 123429.5569802146,
      "foreign_market_potential": 9374.631160550322
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "491110",
    "hs_description": "Printed matter: trade advertising material, commercial catalogues and the like",
    "hs_chapter": 49,
    "hs_heading": 4911
  },
  "destinations": [],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "COL",
    "hs_code": 491110,
    "num_markets": 130,
    "highest_price_importer_iso3": "DNK",
    "highest_price_usd_per_ton": 344000,
    "lowest_price_importer_iso3": "GHA",
    "lowest_price_usd_per_ton": 8.302761150801313,
    "median_price_across_markets": 3767.123287671233,
    "price_spread_pct": 9131.415963067633,
    "avg_quantity_metric_tons": 5.426804147465437,
    "total_trade_value_usd": 19972238
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 6825658.410161315,
      "active_destinations": 85,
      "yoy_growth_pct": -23.011664764520102
    },
    {
      "year": 2011,
      "export_value_usd": 7267519.431519936,
      "active_destinations": 86,
      "yoy_growth_pct": 6.473529655407669
    },
    {
      "year": 2012,
      "export_value_usd": 8080611.665363911,
      "active_destinations": 97,
      "yoy_growth_pct": 11.1880297191572
    },
    {
      "year": 2013,
      "export_value_usd": 6825387.253732616,
      "active_destinations": 94,
      "yoy_growth_pct": -15.533779664373531
    },
    {
      "year": 2014,
      "export_value_usd": 7327486.122408753,
      "active_destinations": 96,
      "yoy_growth_pct": 7.35634257824057
    },
    {
      "year": 2015,
      "export_value_usd": 6594171.069682119,
      "active_destinations": 85,
      "yoy_growth_pct": -10.007730352214878
    },
    {
      "year": 2016,
      "export_value_usd": 4668041.889039666,
      "active_destinations": 93,
      "yoy_growth_pct": -29.209572519253808
    },
    {
      "year": 2017,
      "export_value_usd": 4524619.136167061,
      "active_destinations": 101,
      "yoy_growth_pct": -3.072439285717538
    },
    {
      "year": 2018,
      "export_value_usd": 4359040.512462267,
      "active_destinations": 88,
      "yoy_growth_pct": -3.65950412005419
    },
    {
      "year": 2019,
      "export_value_usd": 4454023.533612166,
      "active_destinations": 94,
      "yoy_growth_pct": 2.1789891807233137
    },
    {
      "year": 2020,
      "export_value_usd": 3582065.582919885,
      "active_destinations": 95,
      "yoy_growth_pct": -19.576859980915547
    },
    {
      "year": 2021,
      "export_value_usd": 3499215.5485059926,
      "active_destinations": 87,
      "yoy_growth_pct": -2.312912270756303
    },
    {
      "year": 2022,
      "export_value_usd": 3558464.374991506,
      "active_destinations": 90,
      "yoy_growth_pct": 1.6932031097887017
    },
    {
      "year": 2023,
      "export_value_usd": 3968494.827777577,
      "active_destinations": 86,
      "yoy_growth_pct": 11.522679717344367
    },
    {
      "year": 2024,
      "export_value_usd": 5726794.439233895,
      "active_destinations": 87,
      "yoy_growth_pct": 44.30646095716333
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "COL",
    "exports_usd": 55337279113.68444,
    "imports_usd": 61448904301.818245,
    "trade_balance_usd": -6111625188.133804,
    "yoy_exports_growth_pct": -1.885712827844721,
    "yoy_imports_growth_pct": 3.43348211479082,
    "exports_cagr_3y_pct": 7.222276465026112,
    "imports_cagr_3y_pct": 1.3577574301079531,
    "export_partner_hhi": 1140.5760000652735,
    "export_product_hhi": 950.1838544018461,
    "momentum_score": 0.8466839600165288,
    "risk_score": 10.453799272335598,
    "gdp_million_usd": 418818.1548792711,
    "gdp_per_capita_usd": 7919.2088682534495,
    "population": 52886363,
    "labor_force": 28266.26,
    "investment_rate_pct": 21.76,
    "savings_rate_pct": 19.47,
    "secondary_education_pct": 77.87,
    "tertiary_education_pct": 28.89,
    "total_factor_productivity": 722.83,
    "trade_openness_pct": 23.764252743254925,
    "exports_gdp_pct": 11.260313921750043,
    "num_active_partners": 270,
    "num_fta_partners": 42,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 5,
    "num_shared_language_partners": 24,
    "avg_partner_distance_km": 9787.839506172839,
    "avg_partner_gdp_million_usd": 533678518.3258194,
    "avg_partner_gdp_per_capita_usd": 15.77418617021276,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 15.555555555555555,
    "pct_partners_shared_language": 8.88888888888889,
    "pct_partners_shared_border": 1.8518518518518516,
    "avg_applied_tariff_pct": 0.1315806636858391,
    "avg_mfn_tariff_pct": 0.1376194926094697,
    "avg_preferential_tariff_pct": 0.03886810412021459,
    "tariff_advantage_pp": 0.09875138848925512,
    "avg_distance_all_partners_km": 9623.442364704093,
    "num_border_partners": 130,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.882653246321857,
    "pct_products_high_elasticity": 73.56781241673328,
    "pct_products_low_elasticity": 3.037569944044764,
    "real_market_potential": 123429.5569802146,
    "foreign_market_potential": 9374.631160550322
  }
}