{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/col/490199",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/490199",
    "exporter": "https://www.yugalinks.com/trade/exporter/col/490199",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "490199",
    "exporter_iso3": "COL",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 152,
    "current_lane_count": 73,
    "active_market_count": 73,
    "exports_latest_observed_lanes_usd": 43778439.15897676,
    "exports_current_2024_usd": 43018991.51840155,
    "exports_avg_3y_usd": 37007525.07371908,
    "exports_avg_5y_usd": 32484896.46139253,
    "exports_avg_10y_usd": 33639550.718655586,
    "exports_cagr_3y_pct": 11.179515571932841,
    "exports_cagr_5y_pct": 3.552985555648913,
    "exports_cagr_10y_pct": -1.9879912802581057,
    "exports_all_year_lane_avg_usd": 70395468.0206739,
    "exports_historical_lane_peak_usd": 210090222.87283385,
    "historical_peak_year": 2007,
    "positive_growth_year_share_pct": 48.275862068965516,
    "trend_acceleration_pct": 13.167506852190947,
    "trend_label": "Rapid growth",
    "top_market_iso3": "USA",
    "top_market_exports_usd": 12872983.760922894,
    "top_market_share_pct": 29.404848615493158,
    "destination_hhi": 1355.3542303062875,
    "weighted_share_latest_pct": 6.544704038110396,
    "weighted_share_change_1y_pp": 1.1044746797283826,
    "weighted_volatility_cv": 0.5794122662102963,
    "weighted_max_drawdown_pct": 84.34902248908604,
    "limited_history_lane_share_pct": 36.18421052631579,
    "data_freshness_years": 0,
    "coverage_score": 100,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:28:31",
    "source": "api",
    "product": {
      "hs_code": 490199,
      "hs_description": "Printed matter: books, brochures, leaflets and similar printed matter n.e.c. in item no. 4901.10 or 4901.91",
      "hs_chapter": 49,
      "hs_heading": 4901,
      "substitution_elasticity": -16.298405,
      "price_range_label": "Medium price range",
      "trade_type_label": "Two-way vertical trade"
    },
    "hs_description": "Printed matter: books, brochures, leaflets and similar printed matter n.e.c. in item no. 4901.10 or 4901.91",
    "hs_chapter": 49,
    "hs_heading": 4901,
    "destinations": [],
    "priceSummary": {
      "exporter_iso3": "COL",
      "hs_code": 490199,
      "num_markets": 99,
      "highest_price_importer_iso3": "NOR",
      "highest_price_usd_per_ton": 3019800,
      "lowest_price_importer_iso3": "ROU",
      "lowest_price_usd_per_ton": 230.76923076923077,
      "median_price_across_markets": 10489.783023366715,
      "price_spread_pct": 28785.812099668143,
      "avg_quantity_metric_tons": 51.06030793650793,
      "total_trade_value_usd": 149564728
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 100811191.75804561,
        "active_destinations": 63,
        "yoy_growth_pct": -7.763220570541749
      },
      {
        "year": 2011,
        "export_value_usd": 95285263.08498475,
        "active_destinations": 64,
        "yoy_growth_pct": -5.481463492985487
      },
      {
        "year": 2012,
        "export_value_usd": 79201585.5777072,
        "active_destinations": 71,
        "yoy_growth_pct": -16.87950160029736
      },
      {
        "year": 2013,
        "export_value_usd": 61506247.897583514,
        "active_destinations": 66,
        "yoy_growth_pct": -22.342150792880563
      },
      {
        "year": 2014,
        "export_value_usd": 52585659.531360306,
        "active_destinations": 73,
        "yoy_growth_pct": -14.503548291674747
      },
      {
        "year": 2015,
        "export_value_usd": 38950430.16155996,
        "active_destinations": 69,
        "yoy_growth_pct": -25.929558536141883
      },
      {
        "year": 2016,
        "export_value_usd": 33106234.39689909,
        "active_destinations": 66,
        "yoy_growth_pct": -15.004187990787551
      },
      {
        "year": 2017,
        "export_value_usd": 30335936.897312194,
        "active_destinations": 68,
        "yoy_growth_pct": -8.367902753223957
      },
      {
        "year": 2018,
        "export_value_usd": 35450158.74362598,
        "active_destinations": 68,
        "yoy_growth_pct": 16.85862501502934
      },
      {
        "year": 2019,
        "export_value_usd": 36128264.68019592,
        "active_destinations": 69,
        "yoy_growth_pct": 1.9128431595298891
      },
      {
        "year": 2020,
        "export_value_usd": 20098912.010407835,
        "active_destinations": 62,
        "yoy_growth_pct": -44.367900898862544
      },
      {
        "year": 2021,
        "export_value_usd": 31302995.075397577,
        "active_destinations": 74,
        "yoy_growth_pct": 55.744724187995466
      },
      {
        "year": 2022,
        "export_value_usd": 32546831.26331278,
        "active_destinations": 69,
        "yoy_growth_pct": 3.9735373082328107
      },
      {
        "year": 2023,
        "export_value_usd": 35456752.439442925,
        "active_destinations": 70,
        "yoy_growth_pct": 8.940720381004487
      },
      {
        "year": 2024,
        "export_value_usd": 43018991.51840155,
        "active_destinations": 73,
        "yoy_growth_pct": 21.32806463839088
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "COL",
      "exports_usd": 55337279113.68444,
      "imports_usd": 61448904301.818245,
      "trade_balance_usd": -6111625188.133804,
      "yoy_exports_growth_pct": -1.885712827844721,
      "yoy_imports_growth_pct": 3.43348211479082,
      "exports_cagr_3y_pct": 7.222276465026112,
      "imports_cagr_3y_pct": 1.3577574301079531,
      "export_partner_hhi": 1140.5760000652735,
      "export_product_hhi": 950.1838544018461,
      "momentum_score": 0.8466839600165288,
      "risk_score": 10.453799272335598,
      "gdp_million_usd": 418818.1548792711,
      "gdp_per_capita_usd": 7919.2088682534495,
      "population": 52886363,
      "labor_force": 28266.26,
      "investment_rate_pct": 21.76,
      "savings_rate_pct": 19.47,
      "secondary_education_pct": 77.87,
      "tertiary_education_pct": 28.89,
      "total_factor_productivity": 722.83,
      "trade_openness_pct": 23.764252743254925,
      "exports_gdp_pct": 11.260313921750043,
      "num_active_partners": 270,
      "num_fta_partners": 42,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 5,
      "num_shared_language_partners": 24,
      "avg_partner_distance_km": 9787.839506172839,
      "avg_partner_gdp_million_usd": 533678518.3258194,
      "avg_partner_gdp_per_capita_usd": 15.77418617021276,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 15.555555555555555,
      "pct_partners_shared_language": 8.88888888888889,
      "pct_partners_shared_border": 1.8518518518518516,
      "avg_applied_tariff_pct": 0.1315806636858391,
      "avg_mfn_tariff_pct": 0.1376194926094697,
      "avg_preferential_tariff_pct": 0.03886810412021459,
      "tariff_advantage_pp": 0.09875138848925512,
      "avg_distance_all_partners_km": 9623.442364704093,
      "num_border_partners": 130,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.882653246321857,
      "pct_products_high_elasticity": 73.56781241673328,
      "pct_products_low_elasticity": 3.037569944044764,
      "real_market_potential": 123429.5569802146,
      "foreign_market_potential": 9374.631160550322
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "490199",
    "hs_description": "Printed matter: books, brochures, leaflets and similar printed matter n.e.c. in item no. 4901.10 or 4901.91",
    "hs_chapter": 49,
    "hs_heading": 4901
  },
  "destinations": [],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "COL",
    "hs_code": 490199,
    "num_markets": 99,
    "highest_price_importer_iso3": "NOR",
    "highest_price_usd_per_ton": 3019800,
    "lowest_price_importer_iso3": "ROU",
    "lowest_price_usd_per_ton": 230.76923076923077,
    "median_price_across_markets": 10489.783023366715,
    "price_spread_pct": 28785.812099668143,
    "avg_quantity_metric_tons": 51.06030793650793,
    "total_trade_value_usd": 149564728
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 100811191.75804561,
      "active_destinations": 63,
      "yoy_growth_pct": -7.763220570541749
    },
    {
      "year": 2011,
      "export_value_usd": 95285263.08498475,
      "active_destinations": 64,
      "yoy_growth_pct": -5.481463492985487
    },
    {
      "year": 2012,
      "export_value_usd": 79201585.5777072,
      "active_destinations": 71,
      "yoy_growth_pct": -16.87950160029736
    },
    {
      "year": 2013,
      "export_value_usd": 61506247.897583514,
      "active_destinations": 66,
      "yoy_growth_pct": -22.342150792880563
    },
    {
      "year": 2014,
      "export_value_usd": 52585659.531360306,
      "active_destinations": 73,
      "yoy_growth_pct": -14.503548291674747
    },
    {
      "year": 2015,
      "export_value_usd": 38950430.16155996,
      "active_destinations": 69,
      "yoy_growth_pct": -25.929558536141883
    },
    {
      "year": 2016,
      "export_value_usd": 33106234.39689909,
      "active_destinations": 66,
      "yoy_growth_pct": -15.004187990787551
    },
    {
      "year": 2017,
      "export_value_usd": 30335936.897312194,
      "active_destinations": 68,
      "yoy_growth_pct": -8.367902753223957
    },
    {
      "year": 2018,
      "export_value_usd": 35450158.74362598,
      "active_destinations": 68,
      "yoy_growth_pct": 16.85862501502934
    },
    {
      "year": 2019,
      "export_value_usd": 36128264.68019592,
      "active_destinations": 69,
      "yoy_growth_pct": 1.9128431595298891
    },
    {
      "year": 2020,
      "export_value_usd": 20098912.010407835,
      "active_destinations": 62,
      "yoy_growth_pct": -44.367900898862544
    },
    {
      "year": 2021,
      "export_value_usd": 31302995.075397577,
      "active_destinations": 74,
      "yoy_growth_pct": 55.744724187995466
    },
    {
      "year": 2022,
      "export_value_usd": 32546831.26331278,
      "active_destinations": 69,
      "yoy_growth_pct": 3.9735373082328107
    },
    {
      "year": 2023,
      "export_value_usd": 35456752.439442925,
      "active_destinations": 70,
      "yoy_growth_pct": 8.940720381004487
    },
    {
      "year": 2024,
      "export_value_usd": 43018991.51840155,
      "active_destinations": 73,
      "yoy_growth_pct": 21.32806463839088
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "COL",
    "exports_usd": 55337279113.68444,
    "imports_usd": 61448904301.818245,
    "trade_balance_usd": -6111625188.133804,
    "yoy_exports_growth_pct": -1.885712827844721,
    "yoy_imports_growth_pct": 3.43348211479082,
    "exports_cagr_3y_pct": 7.222276465026112,
    "imports_cagr_3y_pct": 1.3577574301079531,
    "export_partner_hhi": 1140.5760000652735,
    "export_product_hhi": 950.1838544018461,
    "momentum_score": 0.8466839600165288,
    "risk_score": 10.453799272335598,
    "gdp_million_usd": 418818.1548792711,
    "gdp_per_capita_usd": 7919.2088682534495,
    "population": 52886363,
    "labor_force": 28266.26,
    "investment_rate_pct": 21.76,
    "savings_rate_pct": 19.47,
    "secondary_education_pct": 77.87,
    "tertiary_education_pct": 28.89,
    "total_factor_productivity": 722.83,
    "trade_openness_pct": 23.764252743254925,
    "exports_gdp_pct": 11.260313921750043,
    "num_active_partners": 270,
    "num_fta_partners": 42,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 5,
    "num_shared_language_partners": 24,
    "avg_partner_distance_km": 9787.839506172839,
    "avg_partner_gdp_million_usd": 533678518.3258194,
    "avg_partner_gdp_per_capita_usd": 15.77418617021276,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 15.555555555555555,
    "pct_partners_shared_language": 8.88888888888889,
    "pct_partners_shared_border": 1.8518518518518516,
    "avg_applied_tariff_pct": 0.1315806636858391,
    "avg_mfn_tariff_pct": 0.1376194926094697,
    "avg_preferential_tariff_pct": 0.03886810412021459,
    "tariff_advantage_pp": 0.09875138848925512,
    "avg_distance_all_partners_km": 9623.442364704093,
    "num_border_partners": 130,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.882653246321857,
    "pct_products_high_elasticity": 73.56781241673328,
    "pct_products_low_elasticity": 3.037569944044764,
    "real_market_potential": 123429.5569802146,
    "foreign_market_potential": 9374.631160550322
  }
}