{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/col/390410",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/390410",
    "exporter": "https://www.yugalinks.com/trade/exporter/col/390410",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "390410",
    "exporter_iso3": "COL",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 80,
    "current_lane_count": 22,
    "active_market_count": 22,
    "exports_latest_observed_lanes_usd": 326954800.38384986,
    "exports_current_2024_usd": 317244155.7415817,
    "exports_avg_3y_usd": 355685913.7560816,
    "exports_avg_5y_usd": 375788421.13040245,
    "exports_avg_10y_usd": 323709780.2939547,
    "exports_cagr_3y_pct": -13.905003802288407,
    "exports_cagr_5y_pct": -0.35213246832928036,
    "exports_cagr_10y_pct": 0.3960372445107163,
    "exports_all_year_lane_avg_usd": 257412724.6056697,
    "exports_historical_lane_peak_usd": 730505605.6680889,
    "historical_peak_year": 2021,
    "positive_growth_year_share_pct": 65.51724137931035,
    "trend_acceleration_pct": -14.301041046799124,
    "trend_label": "Rapid decline",
    "top_market_iso3": "BRA",
    "top_market_exports_usd": 212393821.8923774,
    "top_market_share_pct": 64.96121838340464,
    "destination_hhi": 4390.268897030616,
    "weighted_share_latest_pct": 36.469564036361206,
    "weighted_share_change_1y_pp": -1.36967689052878,
    "weighted_volatility_cv": 0.7878155769293888,
    "weighted_max_drawdown_pct": 71.86569446324481,
    "limited_history_lane_share_pct": 43.75,
    "data_freshness_years": 0,
    "coverage_score": 91,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:28:31",
    "source": "api",
    "product": {
      "hs_code": 390410,
      "hs_description": "Vinyl chloride, other halogenated olefin polymers: poly(vinyl chloride), not mixed with any other substances, in primary forms",
      "hs_chapter": 39,
      "hs_heading": 3904,
      "substitution_elasticity": -17.698017,
      "price_range_label": "Medium price range",
      "trade_type_label": "Two-way horizontal trade"
    },
    "hs_description": "Vinyl chloride, other halogenated olefin polymers: poly(vinyl chloride), not mixed with any other substances, in primary forms",
    "hs_chapter": 39,
    "hs_heading": 3904,
    "destinations": [
      {
        "hs_code": 390410,
        "corridor_rank": 7,
        "exporter_iso3": "COL",
        "importer_iso3": "BRA",
        "latest_data_year": 2024,
        "lane_data_years": 26,
        "exports_latest_observed_usd": 212393821.8923774,
        "exports_all_year_avg_usd": 132148309.74919473,
        "exports_avg_3y_usd": 231160118.4725841,
        "exports_avg_5y_usd": 247076256.97314072,
        "exports_avg_10y_usd": 204420713.72064716,
        "exports_cagr_3y_pct": -14.20819208430617,
        "exports_cagr_5y_pct": 0.6805799382772815,
        "exports_cagr_10y_pct": -0.6521145066627931,
        "exports_historical_peak_usd": 336360059.0366535,
        "buyer_imports_latest_observed_usd": 453925657.1580831,
        "historical_peak_year": 2021,
        "positive_growth_year_share_pct": 68,
        "trend_acceleration_pct": -13.556077577643377,
        "trend_label": "Rapid decline",
        "buyer_yoy_latest_pct": 28.0945,
        "buyer_yoy_all_avg_pct": 21.1259,
        "buyer_trend_consistency_pct": 55.1724,
        "market_share_latest_pct": 46.79044212264248,
        "market_share_change_1y_pp": -3.1436413279540645,
        "peer_best_share_pct": 46.79044212264248,
        "peer_top_exporter": "COL",
        "supplier_count_latest": 24,
        "buyer_market_hhi": 2862.22,
        "distance_km": 4399.1337890625,
        "has_reported_fta": 0,
        "applied_tariff_pct": 0.2814590135123232,
        "tariff_advantage_pp": 0.09888747840977363,
        "volatility_cv": 0.7973396955181403,
        "max_drawdown_pct": 66.2616069542415,
        "attention_level": "Watch",
        "primary_risk_reason": "The buyer market is concentrated among relatively few suppliers",
        "risk_driver_labels": "['concentrated_buyer_market']",
        "signal_flag": "Accelerating",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      },
      {
        "hs_code": 390410,
        "corridor_rank": 97,
        "exporter_iso3": "COL",
        "importer_iso3": "USA",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 26586818.625884257,
        "exports_all_year_avg_usd": 21078173.752770655,
        "exports_avg_3y_usd": 31293671.40908395,
        "exports_avg_5y_usd": 32577044.387366015,
        "exports_avg_10y_usd": 26126733.59519015,
        "exports_cagr_3y_pct": -15.840172334744029,
        "exports_cagr_5y_pct": 2.4181507289490423,
        "exports_cagr_10y_pct": 3.235526591702631,
        "exports_historical_peak_usd": 45557405.480248064,
        "buyer_imports_latest_observed_usd": 315650556.2463775,
        "historical_peak_year": 2022,
        "positive_growth_year_share_pct": 62.06896551724138,
        "trend_acceleration_pct": -19.07569892644666,
        "trend_label": "Rapid decline",
        "buyer_yoy_latest_pct": -5.5047,
        "buyer_yoy_all_avg_pct": 6.4613,
        "buyer_trend_consistency_pct": 48.2759,
        "market_share_latest_pct": 8.422864493586452,
        "market_share_change_1y_pp": 1.9155932689622936,
        "peer_best_share_pct": 51.61977605248873,
        "peer_top_exporter": "CAN",
        "supplier_count_latest": 41,
        "buyer_market_hhi": 3129.23,
        "distance_km": 4021.171142578125,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0.017851350786919996,
        "tariff_advantage_pp": 0.041440856879098986,
        "volatility_cv": 0.6019172932688425,
        "max_drawdown_pct": 61.441150346946635,
        "attention_level": "High attention",
        "primary_risk_reason": "The buyer market is concentrated among relatively few suppliers",
        "risk_driver_labels": "['concentrated_buyer_market','dominant_supplier']",
        "signal_flag": "Accelerating",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "COL",
      "hs_code": 390410,
      "num_markets": 40,
      "highest_price_importer_iso3": "FRA",
      "highest_price_usd_per_ton": 6294.117647058823,
      "lowest_price_importer_iso3": "KOR",
      "lowest_price_usd_per_ton": 10.434782608695652,
      "median_price_across_markets": 1044.3709481712601,
      "price_spread_pct": 601.6715493142676,
      "avg_quantity_metric_tons": 11720.857902255637,
      "total_trade_value_usd": 1643726292
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 266317184.12271282,
        "active_destinations": 31,
        "yoy_growth_pct": 34.42410607799183
      },
      {
        "year": 2011,
        "export_value_usd": 312654724.85031855,
        "active_destinations": 29,
        "yoy_growth_pct": 17.39938069721196
      },
      {
        "year": 2012,
        "export_value_usd": 302523774.1412721,
        "active_destinations": 28,
        "yoy_growth_pct": -3.240299891164783
      },
      {
        "year": 2013,
        "export_value_usd": 315833894.7349767,
        "active_destinations": 29,
        "yoy_growth_pct": 4.399694084038843
      },
      {
        "year": 2014,
        "export_value_usd": 304949496.19862,
        "active_destinations": 32,
        "yoy_growth_pct": -3.4462414319052206
      },
      {
        "year": 2015,
        "export_value_usd": 247162868.05049598,
        "active_destinations": 29,
        "yoy_growth_pct": -18.9495732468718
      },
      {
        "year": 2016,
        "export_value_usd": 215255514.35666838,
        "active_destinations": 29,
        "yoy_growth_pct": -12.909444669216594
      },
      {
        "year": 2017,
        "export_value_usd": 273921890.84393686,
        "active_destinations": 30,
        "yoy_growth_pct": 27.254296672772348
      },
      {
        "year": 2018,
        "export_value_usd": 298926175.541816,
        "active_destinations": 32,
        "yoy_growth_pct": 9.12825354003013
      },
      {
        "year": 2019,
        "export_value_usd": 322889248.4946178,
        "active_destinations": 26,
        "yoy_growth_pct": 8.016384951691757
      },
      {
        "year": 2020,
        "export_value_usd": 314765897.29905516,
        "active_destinations": 27,
        "yoy_growth_pct": -2.515832048739792
      },
      {
        "year": 2021,
        "export_value_usd": 497118467.0847123,
        "active_destinations": 33,
        "yoy_growth_pct": 57.9327593460375
      },
      {
        "year": 2022,
        "export_value_usd": 469120580.4345393,
        "active_destinations": 27,
        "yoy_growth_pct": -5.632035119186586
      },
      {
        "year": 2023,
        "export_value_usd": 280693005.0921237,
        "active_destinations": 26,
        "yoy_growth_pct": -40.16612853946378
      },
      {
        "year": 2024,
        "export_value_usd": 317244155.7415817,
        "active_destinations": 22,
        "yoy_growth_pct": 13.02175329857681
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "COL",
      "exports_usd": 55337279113.68444,
      "imports_usd": 61448904301.818245,
      "trade_balance_usd": -6111625188.133804,
      "yoy_exports_growth_pct": -1.885712827844721,
      "yoy_imports_growth_pct": 3.43348211479082,
      "exports_cagr_3y_pct": 7.222276465026112,
      "imports_cagr_3y_pct": 1.3577574301079531,
      "export_partner_hhi": 1140.5760000652735,
      "export_product_hhi": 950.1838544018461,
      "momentum_score": 0.8466839600165288,
      "risk_score": 10.453799272335598,
      "gdp_million_usd": 418818.1548792711,
      "gdp_per_capita_usd": 7919.2088682534495,
      "population": 52886363,
      "labor_force": 28266.26,
      "investment_rate_pct": 21.76,
      "savings_rate_pct": 19.47,
      "secondary_education_pct": 77.87,
      "tertiary_education_pct": 28.89,
      "total_factor_productivity": 722.83,
      "trade_openness_pct": 23.764252743254925,
      "exports_gdp_pct": 11.260313921750043,
      "num_active_partners": 270,
      "num_fta_partners": 42,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 5,
      "num_shared_language_partners": 24,
      "avg_partner_distance_km": 9787.839506172839,
      "avg_partner_gdp_million_usd": 533678518.3258194,
      "avg_partner_gdp_per_capita_usd": 15.77418617021276,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 15.555555555555555,
      "pct_partners_shared_language": 8.88888888888889,
      "pct_partners_shared_border": 1.8518518518518516,
      "avg_applied_tariff_pct": 0.1315806636858391,
      "avg_mfn_tariff_pct": 0.1376194926094697,
      "avg_preferential_tariff_pct": 0.03886810412021459,
      "tariff_advantage_pp": 0.09875138848925512,
      "avg_distance_all_partners_km": 9623.442364704093,
      "num_border_partners": 130,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.882653246321857,
      "pct_products_high_elasticity": 73.56781241673328,
      "pct_products_low_elasticity": 3.037569944044764,
      "real_market_potential": 123429.5569802146,
      "foreign_market_potential": 9374.631160550322
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "390410",
    "hs_description": "Vinyl chloride, other halogenated olefin polymers: poly(vinyl chloride), not mixed with any other substances, in primary forms",
    "hs_chapter": 39,
    "hs_heading": 3904
  },
  "destinations": [
    {
      "hs_code": 390410,
      "corridor_rank": 7,
      "exporter_iso3": "COL",
      "importer_iso3": "BRA",
      "latest_data_year": 2024,
      "lane_data_years": 26,
      "exports_latest_observed_usd": 212393821.8923774,
      "exports_all_year_avg_usd": 132148309.74919473,
      "exports_avg_3y_usd": 231160118.4725841,
      "exports_avg_5y_usd": 247076256.97314072,
      "exports_avg_10y_usd": 204420713.72064716,
      "exports_cagr_3y_pct": -14.20819208430617,
      "exports_cagr_5y_pct": 0.6805799382772815,
      "exports_cagr_10y_pct": -0.6521145066627931,
      "exports_historical_peak_usd": 336360059.0366535,
      "buyer_imports_latest_observed_usd": 453925657.1580831,
      "historical_peak_year": 2021,
      "positive_growth_year_share_pct": 68,
      "trend_acceleration_pct": -13.556077577643377,
      "trend_label": "Rapid decline",
      "buyer_yoy_latest_pct": 28.0945,
      "buyer_yoy_all_avg_pct": 21.1259,
      "buyer_trend_consistency_pct": 55.1724,
      "market_share_latest_pct": 46.79044212264248,
      "market_share_change_1y_pp": -3.1436413279540645,
      "peer_best_share_pct": 46.79044212264248,
      "peer_top_exporter": "COL",
      "supplier_count_latest": 24,
      "buyer_market_hhi": 2862.22,
      "distance_km": 4399.1337890625,
      "has_reported_fta": 0,
      "applied_tariff_pct": 0.2814590135123232,
      "tariff_advantage_pp": 0.09888747840977363,
      "volatility_cv": 0.7973396955181403,
      "max_drawdown_pct": 66.2616069542415,
      "attention_level": "Watch",
      "primary_risk_reason": "The buyer market is concentrated among relatively few suppliers",
      "risk_driver_labels": "['concentrated_buyer_market']",
      "signal_flag": "Accelerating",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    },
    {
      "hs_code": 390410,
      "corridor_rank": 97,
      "exporter_iso3": "COL",
      "importer_iso3": "USA",
      "latest_data_year": 2024,
      "lane_data_years": 30,
      "exports_latest_observed_usd": 26586818.625884257,
      "exports_all_year_avg_usd": 21078173.752770655,
      "exports_avg_3y_usd": 31293671.40908395,
      "exports_avg_5y_usd": 32577044.387366015,
      "exports_avg_10y_usd": 26126733.59519015,
      "exports_cagr_3y_pct": -15.840172334744029,
      "exports_cagr_5y_pct": 2.4181507289490423,
      "exports_cagr_10y_pct": 3.235526591702631,
      "exports_historical_peak_usd": 45557405.480248064,
      "buyer_imports_latest_observed_usd": 315650556.2463775,
      "historical_peak_year": 2022,
      "positive_growth_year_share_pct": 62.06896551724138,
      "trend_acceleration_pct": -19.07569892644666,
      "trend_label": "Rapid decline",
      "buyer_yoy_latest_pct": -5.5047,
      "buyer_yoy_all_avg_pct": 6.4613,
      "buyer_trend_consistency_pct": 48.2759,
      "market_share_latest_pct": 8.422864493586452,
      "market_share_change_1y_pp": 1.9155932689622936,
      "peer_best_share_pct": 51.61977605248873,
      "peer_top_exporter": "CAN",
      "supplier_count_latest": 41,
      "buyer_market_hhi": 3129.23,
      "distance_km": 4021.171142578125,
      "has_reported_fta": 1,
      "applied_tariff_pct": 0.017851350786919996,
      "tariff_advantage_pp": 0.041440856879098986,
      "volatility_cv": 0.6019172932688425,
      "max_drawdown_pct": 61.441150346946635,
      "attention_level": "High attention",
      "primary_risk_reason": "The buyer market is concentrated among relatively few suppliers",
      "risk_driver_labels": "['concentrated_buyer_market','dominant_supplier']",
      "signal_flag": "Accelerating",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    }
  ],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "COL",
    "hs_code": 390410,
    "num_markets": 40,
    "highest_price_importer_iso3": "FRA",
    "highest_price_usd_per_ton": 6294.117647058823,
    "lowest_price_importer_iso3": "KOR",
    "lowest_price_usd_per_ton": 10.434782608695652,
    "median_price_across_markets": 1044.3709481712601,
    "price_spread_pct": 601.6715493142676,
    "avg_quantity_metric_tons": 11720.857902255637,
    "total_trade_value_usd": 1643726292
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 266317184.12271282,
      "active_destinations": 31,
      "yoy_growth_pct": 34.42410607799183
    },
    {
      "year": 2011,
      "export_value_usd": 312654724.85031855,
      "active_destinations": 29,
      "yoy_growth_pct": 17.39938069721196
    },
    {
      "year": 2012,
      "export_value_usd": 302523774.1412721,
      "active_destinations": 28,
      "yoy_growth_pct": -3.240299891164783
    },
    {
      "year": 2013,
      "export_value_usd": 315833894.7349767,
      "active_destinations": 29,
      "yoy_growth_pct": 4.399694084038843
    },
    {
      "year": 2014,
      "export_value_usd": 304949496.19862,
      "active_destinations": 32,
      "yoy_growth_pct": -3.4462414319052206
    },
    {
      "year": 2015,
      "export_value_usd": 247162868.05049598,
      "active_destinations": 29,
      "yoy_growth_pct": -18.9495732468718
    },
    {
      "year": 2016,
      "export_value_usd": 215255514.35666838,
      "active_destinations": 29,
      "yoy_growth_pct": -12.909444669216594
    },
    {
      "year": 2017,
      "export_value_usd": 273921890.84393686,
      "active_destinations": 30,
      "yoy_growth_pct": 27.254296672772348
    },
    {
      "year": 2018,
      "export_value_usd": 298926175.541816,
      "active_destinations": 32,
      "yoy_growth_pct": 9.12825354003013
    },
    {
      "year": 2019,
      "export_value_usd": 322889248.4946178,
      "active_destinations": 26,
      "yoy_growth_pct": 8.016384951691757
    },
    {
      "year": 2020,
      "export_value_usd": 314765897.29905516,
      "active_destinations": 27,
      "yoy_growth_pct": -2.515832048739792
    },
    {
      "year": 2021,
      "export_value_usd": 497118467.0847123,
      "active_destinations": 33,
      "yoy_growth_pct": 57.9327593460375
    },
    {
      "year": 2022,
      "export_value_usd": 469120580.4345393,
      "active_destinations": 27,
      "yoy_growth_pct": -5.632035119186586
    },
    {
      "year": 2023,
      "export_value_usd": 280693005.0921237,
      "active_destinations": 26,
      "yoy_growth_pct": -40.16612853946378
    },
    {
      "year": 2024,
      "export_value_usd": 317244155.7415817,
      "active_destinations": 22,
      "yoy_growth_pct": 13.02175329857681
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "COL",
    "exports_usd": 55337279113.68444,
    "imports_usd": 61448904301.818245,
    "trade_balance_usd": -6111625188.133804,
    "yoy_exports_growth_pct": -1.885712827844721,
    "yoy_imports_growth_pct": 3.43348211479082,
    "exports_cagr_3y_pct": 7.222276465026112,
    "imports_cagr_3y_pct": 1.3577574301079531,
    "export_partner_hhi": 1140.5760000652735,
    "export_product_hhi": 950.1838544018461,
    "momentum_score": 0.8466839600165288,
    "risk_score": 10.453799272335598,
    "gdp_million_usd": 418818.1548792711,
    "gdp_per_capita_usd": 7919.2088682534495,
    "population": 52886363,
    "labor_force": 28266.26,
    "investment_rate_pct": 21.76,
    "savings_rate_pct": 19.47,
    "secondary_education_pct": 77.87,
    "tertiary_education_pct": 28.89,
    "total_factor_productivity": 722.83,
    "trade_openness_pct": 23.764252743254925,
    "exports_gdp_pct": 11.260313921750043,
    "num_active_partners": 270,
    "num_fta_partners": 42,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 5,
    "num_shared_language_partners": 24,
    "avg_partner_distance_km": 9787.839506172839,
    "avg_partner_gdp_million_usd": 533678518.3258194,
    "avg_partner_gdp_per_capita_usd": 15.77418617021276,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 15.555555555555555,
    "pct_partners_shared_language": 8.88888888888889,
    "pct_partners_shared_border": 1.8518518518518516,
    "avg_applied_tariff_pct": 0.1315806636858391,
    "avg_mfn_tariff_pct": 0.1376194926094697,
    "avg_preferential_tariff_pct": 0.03886810412021459,
    "tariff_advantage_pp": 0.09875138848925512,
    "avg_distance_all_partners_km": 9623.442364704093,
    "num_border_partners": 130,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.882653246321857,
    "pct_products_high_elasticity": 73.56781241673328,
    "pct_products_low_elasticity": 3.037569944044764,
    "real_market_potential": 123429.5569802146,
    "foreign_market_potential": 9374.631160550322
  }
}