{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/col/330520",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/330520",
    "exporter": "https://www.yugalinks.com/trade/exporter/col/330520",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "330520",
    "exporter_iso3": "COL",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 48,
    "current_lane_count": 18,
    "active_market_count": 18,
    "exports_latest_observed_lanes_usd": 1013916.1898394368,
    "exports_current_2024_usd": 466891.86198473617,
    "exports_avg_3y_usd": 380425.2636319276,
    "exports_avg_5y_usd": 366061.857224744,
    "exports_avg_10y_usd": 410944.33370448026,
    "exports_cagr_3y_pct": -7.747482874945478,
    "exports_cagr_5y_pct": 12.45951369595466,
    "exports_cagr_10y_pct": -3.03236038320458,
    "exports_all_year_lane_avg_usd": 1058004.789230871,
    "exports_historical_lane_peak_usd": 2606885.2911043633,
    "historical_peak_year": 2012,
    "positive_growth_year_share_pct": 48.275862068965516,
    "trend_acceleration_pct": -4.715122491740898,
    "trend_label": "Declining",
    "top_market_iso3": "TUR",
    "top_market_exports_usd": 409865.577962039,
    "top_market_share_pct": 40.42400960447679,
    "destination_hhi": 2961.4907748877627,
    "weighted_share_latest_pct": 57.63430157643123,
    "weighted_share_change_1y_pp": 27.340585037060137,
    "weighted_volatility_cv": 0.5388415327095472,
    "weighted_max_drawdown_pct": 52.045382549499486,
    "limited_history_lane_share_pct": 58.333333333333336,
    "data_freshness_years": 0,
    "coverage_score": 79,
    "confidence_label": "Medium",
    "refreshed_at": "2026-07-20 09:28:31",
    "source": "api",
    "product": {
      "hs_code": 330520,
      "hs_description": "Hair preparations: for permanent waving or straightening",
      "hs_chapter": 33,
      "hs_heading": 3305,
      "substitution_elasticity": -7.0711174,
      "price_range_label": "Unclassified",
      "trade_type_label": "Two-way trade"
    },
    "hs_description": "Hair preparations: for permanent waving or straightening",
    "hs_chapter": 33,
    "hs_heading": 3305,
    "destinations": [
      {
        "hs_code": 330520,
        "corridor_rank": 26,
        "exporter_iso3": "COL",
        "importer_iso3": "USA",
        "latest_data_year": 2024,
        "lane_data_years": 23,
        "exports_latest_observed_usd": 26861.672379385953,
        "exports_all_year_avg_usd": 9963.39132592162,
        "exports_avg_3y_usd": 18882.395479459952,
        "exports_avg_5y_usd": 15728.827157061829,
        "exports_avg_10y_usd": 10929.359443394858,
        "exports_cagr_3y_pct": 9.727290557484224,
        "exports_cagr_5y_pct": 20.970675845020104,
        "exports_cagr_10y_pct": 21.52527031646436,
        "exports_historical_peak_usd": 37921.16799824715,
        "buyer_imports_latest_observed_usd": 10229989.488103671,
        "historical_peak_year": 2008,
        "positive_growth_year_share_pct": 54.54545454545455,
        "trend_acceleration_pct": -11.797979758980137,
        "trend_label": "Growing",
        "buyer_yoy_latest_pct": 34.9488,
        "buyer_yoy_all_avg_pct": 14.3512,
        "buyer_trend_consistency_pct": 48.2759,
        "market_share_latest_pct": 0.2625777124270075,
        "market_share_change_1y_pp": 0.09056402097017849,
        "peer_best_share_pct": 48.732212269746796,
        "peer_top_exporter": "CAN",
        "supplier_count_latest": 39,
        "buyer_market_hhi": 2719.29,
        "distance_km": 4021.171142578125,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0.017851350786919996,
        "tariff_advantage_pp": 0.041440856879098986,
        "volatility_cv": 0.975470784911329,
        "max_drawdown_pct": 97.89078766298735,
        "attention_level": "Watch",
        "primary_risk_reason": "The buyer market is concentrated among relatively few suppliers",
        "risk_driver_labels": "['concentrated_buyer_market']",
        "signal_flag": "Accelerating",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "COL",
      "hs_code": 330520,
      "num_markets": 20,
      "highest_price_importer_iso3": "ESP",
      "highest_price_usd_per_ton": 180727.27272727274,
      "lowest_price_importer_iso3": "CUW",
      "lowest_price_usd_per_ton": 848.9795918367347,
      "median_price_across_markets": 7926.140647341738,
      "price_spread_pct": 2269.4310022843642,
      "avg_quantity_metric_tons": 3.0604857142857136,
      "total_trade_value_usd": 1469706
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 540827.6605058496,
        "active_destinations": 11,
        "yoy_growth_pct": -33.337806097381204
      },
      {
        "year": 2011,
        "export_value_usd": 744369.3121096382,
        "active_destinations": 14,
        "yoy_growth_pct": 37.635214776812816
      },
      {
        "year": 2012,
        "export_value_usd": 1376523.105312082,
        "active_destinations": 14,
        "yoy_growth_pct": 84.9247521248342
      },
      {
        "year": 2013,
        "export_value_usd": 441980.94945008884,
        "active_destinations": 15,
        "yoy_growth_pct": -67.89149795274348
      },
      {
        "year": 2014,
        "export_value_usd": 635254.9569841967,
        "active_destinations": 16,
        "yoy_growth_pct": 43.729035781876725
      },
      {
        "year": 2015,
        "export_value_usd": 615725.904609826,
        "active_destinations": 14,
        "yoy_growth_pct": -3.074207002977618
      },
      {
        "year": 2016,
        "export_value_usd": 527890.095557963,
        "active_destinations": 13,
        "yoy_growth_pct": -14.2654074474133
      },
      {
        "year": 2017,
        "export_value_usd": 450334.7562697614,
        "active_destinations": 16,
        "yoy_growth_pct": -14.691569313538281
      },
      {
        "year": 2018,
        "export_value_usd": 425624.76902661583,
        "active_destinations": 16,
        "yoy_growth_pct": -5.487026461786953
      },
      {
        "year": 2019,
        "export_value_usd": 259558.5254569154,
        "active_destinations": 13,
        "yoy_growth_pct": -39.01705343640744
      },
      {
        "year": 2020,
        "export_value_usd": 94355.82709184547,
        "active_destinations": 14,
        "yoy_growth_pct": -63.647571611933905
      },
      {
        "year": 2021,
        "export_value_usd": 594677.6681360918,
        "active_destinations": 19,
        "yoy_growth_pct": 530.2500719507611
      },
      {
        "year": 2022,
        "export_value_usd": 159515.7024404942,
        "active_destinations": 18,
        "yoy_growth_pct": -73.17610682431258
      },
      {
        "year": 2023,
        "export_value_usd": 514868.2264705526,
        "active_destinations": 17,
        "yoy_growth_pct": 222.7696199141393
      },
      {
        "year": 2024,
        "export_value_usd": 466891.86198473617,
        "active_destinations": 18,
        "yoy_growth_pct": -9.318183181490305
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "COL",
      "exports_usd": 55337279113.68444,
      "imports_usd": 61448904301.818245,
      "trade_balance_usd": -6111625188.133804,
      "yoy_exports_growth_pct": -1.885712827844721,
      "yoy_imports_growth_pct": 3.43348211479082,
      "exports_cagr_3y_pct": 7.222276465026112,
      "imports_cagr_3y_pct": 1.3577574301079531,
      "export_partner_hhi": 1140.5760000652735,
      "export_product_hhi": 950.1838544018461,
      "momentum_score": 0.8466839600165288,
      "risk_score": 10.453799272335598,
      "gdp_million_usd": 418818.1548792711,
      "gdp_per_capita_usd": 7919.2088682534495,
      "population": 52886363,
      "labor_force": 28266.26,
      "investment_rate_pct": 21.76,
      "savings_rate_pct": 19.47,
      "secondary_education_pct": 77.87,
      "tertiary_education_pct": 28.89,
      "total_factor_productivity": 722.83,
      "trade_openness_pct": 23.764252743254925,
      "exports_gdp_pct": 11.260313921750043,
      "num_active_partners": 270,
      "num_fta_partners": 42,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 5,
      "num_shared_language_partners": 24,
      "avg_partner_distance_km": 9787.839506172839,
      "avg_partner_gdp_million_usd": 533678518.3258194,
      "avg_partner_gdp_per_capita_usd": 15.77418617021276,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 15.555555555555555,
      "pct_partners_shared_language": 8.88888888888889,
      "pct_partners_shared_border": 1.8518518518518516,
      "avg_applied_tariff_pct": 0.1315806636858391,
      "avg_mfn_tariff_pct": 0.1376194926094697,
      "avg_preferential_tariff_pct": 0.03886810412021459,
      "tariff_advantage_pp": 0.09875138848925512,
      "avg_distance_all_partners_km": 9623.442364704093,
      "num_border_partners": 130,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.882653246321857,
      "pct_products_high_elasticity": 73.56781241673328,
      "pct_products_low_elasticity": 3.037569944044764,
      "real_market_potential": 123429.5569802146,
      "foreign_market_potential": 9374.631160550322
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "330520",
    "hs_description": "Hair preparations: for permanent waving or straightening",
    "hs_chapter": 33,
    "hs_heading": 3305
  },
  "destinations": [
    {
      "hs_code": 330520,
      "corridor_rank": 26,
      "exporter_iso3": "COL",
      "importer_iso3": "USA",
      "latest_data_year": 2024,
      "lane_data_years": 23,
      "exports_latest_observed_usd": 26861.672379385953,
      "exports_all_year_avg_usd": 9963.39132592162,
      "exports_avg_3y_usd": 18882.395479459952,
      "exports_avg_5y_usd": 15728.827157061829,
      "exports_avg_10y_usd": 10929.359443394858,
      "exports_cagr_3y_pct": 9.727290557484224,
      "exports_cagr_5y_pct": 20.970675845020104,
      "exports_cagr_10y_pct": 21.52527031646436,
      "exports_historical_peak_usd": 37921.16799824715,
      "buyer_imports_latest_observed_usd": 10229989.488103671,
      "historical_peak_year": 2008,
      "positive_growth_year_share_pct": 54.54545454545455,
      "trend_acceleration_pct": -11.797979758980137,
      "trend_label": "Growing",
      "buyer_yoy_latest_pct": 34.9488,
      "buyer_yoy_all_avg_pct": 14.3512,
      "buyer_trend_consistency_pct": 48.2759,
      "market_share_latest_pct": 0.2625777124270075,
      "market_share_change_1y_pp": 0.09056402097017849,
      "peer_best_share_pct": 48.732212269746796,
      "peer_top_exporter": "CAN",
      "supplier_count_latest": 39,
      "buyer_market_hhi": 2719.29,
      "distance_km": 4021.171142578125,
      "has_reported_fta": 1,
      "applied_tariff_pct": 0.017851350786919996,
      "tariff_advantage_pp": 0.041440856879098986,
      "volatility_cv": 0.975470784911329,
      "max_drawdown_pct": 97.89078766298735,
      "attention_level": "Watch",
      "primary_risk_reason": "The buyer market is concentrated among relatively few suppliers",
      "risk_driver_labels": "['concentrated_buyer_market']",
      "signal_flag": "Accelerating",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    }
  ],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "COL",
    "hs_code": 330520,
    "num_markets": 20,
    "highest_price_importer_iso3": "ESP",
    "highest_price_usd_per_ton": 180727.27272727274,
    "lowest_price_importer_iso3": "CUW",
    "lowest_price_usd_per_ton": 848.9795918367347,
    "median_price_across_markets": 7926.140647341738,
    "price_spread_pct": 2269.4310022843642,
    "avg_quantity_metric_tons": 3.0604857142857136,
    "total_trade_value_usd": 1469706
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 540827.6605058496,
      "active_destinations": 11,
      "yoy_growth_pct": -33.337806097381204
    },
    {
      "year": 2011,
      "export_value_usd": 744369.3121096382,
      "active_destinations": 14,
      "yoy_growth_pct": 37.635214776812816
    },
    {
      "year": 2012,
      "export_value_usd": 1376523.105312082,
      "active_destinations": 14,
      "yoy_growth_pct": 84.9247521248342
    },
    {
      "year": 2013,
      "export_value_usd": 441980.94945008884,
      "active_destinations": 15,
      "yoy_growth_pct": -67.89149795274348
    },
    {
      "year": 2014,
      "export_value_usd": 635254.9569841967,
      "active_destinations": 16,
      "yoy_growth_pct": 43.729035781876725
    },
    {
      "year": 2015,
      "export_value_usd": 615725.904609826,
      "active_destinations": 14,
      "yoy_growth_pct": -3.074207002977618
    },
    {
      "year": 2016,
      "export_value_usd": 527890.095557963,
      "active_destinations": 13,
      "yoy_growth_pct": -14.2654074474133
    },
    {
      "year": 2017,
      "export_value_usd": 450334.7562697614,
      "active_destinations": 16,
      "yoy_growth_pct": -14.691569313538281
    },
    {
      "year": 2018,
      "export_value_usd": 425624.76902661583,
      "active_destinations": 16,
      "yoy_growth_pct": -5.487026461786953
    },
    {
      "year": 2019,
      "export_value_usd": 259558.5254569154,
      "active_destinations": 13,
      "yoy_growth_pct": -39.01705343640744
    },
    {
      "year": 2020,
      "export_value_usd": 94355.82709184547,
      "active_destinations": 14,
      "yoy_growth_pct": -63.647571611933905
    },
    {
      "year": 2021,
      "export_value_usd": 594677.6681360918,
      "active_destinations": 19,
      "yoy_growth_pct": 530.2500719507611
    },
    {
      "year": 2022,
      "export_value_usd": 159515.7024404942,
      "active_destinations": 18,
      "yoy_growth_pct": -73.17610682431258
    },
    {
      "year": 2023,
      "export_value_usd": 514868.2264705526,
      "active_destinations": 17,
      "yoy_growth_pct": 222.7696199141393
    },
    {
      "year": 2024,
      "export_value_usd": 466891.86198473617,
      "active_destinations": 18,
      "yoy_growth_pct": -9.318183181490305
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "COL",
    "exports_usd": 55337279113.68444,
    "imports_usd": 61448904301.818245,
    "trade_balance_usd": -6111625188.133804,
    "yoy_exports_growth_pct": -1.885712827844721,
    "yoy_imports_growth_pct": 3.43348211479082,
    "exports_cagr_3y_pct": 7.222276465026112,
    "imports_cagr_3y_pct": 1.3577574301079531,
    "export_partner_hhi": 1140.5760000652735,
    "export_product_hhi": 950.1838544018461,
    "momentum_score": 0.8466839600165288,
    "risk_score": 10.453799272335598,
    "gdp_million_usd": 418818.1548792711,
    "gdp_per_capita_usd": 7919.2088682534495,
    "population": 52886363,
    "labor_force": 28266.26,
    "investment_rate_pct": 21.76,
    "savings_rate_pct": 19.47,
    "secondary_education_pct": 77.87,
    "tertiary_education_pct": 28.89,
    "total_factor_productivity": 722.83,
    "trade_openness_pct": 23.764252743254925,
    "exports_gdp_pct": 11.260313921750043,
    "num_active_partners": 270,
    "num_fta_partners": 42,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 5,
    "num_shared_language_partners": 24,
    "avg_partner_distance_km": 9787.839506172839,
    "avg_partner_gdp_million_usd": 533678518.3258194,
    "avg_partner_gdp_per_capita_usd": 15.77418617021276,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 15.555555555555555,
    "pct_partners_shared_language": 8.88888888888889,
    "pct_partners_shared_border": 1.8518518518518516,
    "avg_applied_tariff_pct": 0.1315806636858391,
    "avg_mfn_tariff_pct": 0.1376194926094697,
    "avg_preferential_tariff_pct": 0.03886810412021459,
    "tariff_advantage_pp": 0.09875138848925512,
    "avg_distance_all_partners_km": 9623.442364704093,
    "num_border_partners": 130,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.882653246321857,
    "pct_products_high_elasticity": 73.56781241673328,
    "pct_products_low_elasticity": 3.037569944044764,
    "real_market_potential": 123429.5569802146,
    "foreign_market_potential": 9374.631160550322
  }
}