{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/col/293690",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/293690",
    "exporter": "https://www.yugalinks.com/trade/exporter/col/293690",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "293690",
    "exporter_iso3": "COL",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 49,
    "current_lane_count": 29,
    "active_market_count": 29,
    "exports_latest_observed_lanes_usd": 2887256.5643784795,
    "exports_current_2024_usd": 2536367.940533837,
    "exports_avg_3y_usd": 2410964.7234837604,
    "exports_avg_5y_usd": 2122285.2169055436,
    "exports_avg_10y_usd": 2378646.327507216,
    "exports_cagr_3y_pct": 19.53060442114665,
    "exports_cagr_5y_pct": -1.5983185296951863,
    "exports_cagr_10y_pct": 3.620283062116214,
    "exports_all_year_lane_avg_usd": 2363991.514723549,
    "exports_historical_lane_peak_usd": 7825685.000780938,
    "historical_peak_year": 2008,
    "positive_growth_year_share_pct": 55.172413793103445,
    "trend_acceleration_pct": 15.910321359030434,
    "trend_label": "Rapid growth",
    "top_market_iso3": "ECU",
    "top_market_exports_usd": 804475.5989677896,
    "top_market_share_pct": 27.86297583986838,
    "destination_hhi": 1744.4900720683947,
    "weighted_share_latest_pct": 20.93298584597292,
    "weighted_share_change_1y_pp": -5.241105789595902,
    "weighted_volatility_cv": 1.1631985736250459,
    "weighted_max_drawdown_pct": 84.07398286206784,
    "limited_history_lane_share_pct": 46.93877551020408,
    "data_freshness_years": 0,
    "coverage_score": 94.5,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:28:31",
    "source": "api",
    "product": {
      "hs_code": 293690,
      "hs_description": "Vitamins: n.e.c. in heading no. 2936, including natural concentrates",
      "hs_chapter": 29,
      "hs_heading": 2936,
      "substitution_elasticity": -18.749908,
      "price_range_label": "Low price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Vitamins: n.e.c. in heading no. 2936, including natural concentrates",
    "hs_chapter": 29,
    "hs_heading": 2936,
    "destinations": [],
    "priceSummary": {
      "exporter_iso3": "COL",
      "hs_code": 293690,
      "num_markets": 28,
      "highest_price_importer_iso3": "GBR",
      "highest_price_usd_per_ton": 619333.3333333334,
      "lowest_price_importer_iso3": "CUW",
      "lowest_price_usd_per_ton": 978.7234042553191,
      "median_price_across_markets": 25977.469670710572,
      "price_spread_pct": 2380.349655941544,
      "avg_quantity_metric_tons": 12.441147368421051,
      "total_trade_value_usd": 13541264
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 1782431.6323345532,
        "active_destinations": 18,
        "yoy_growth_pct": -57.31389843539123
      },
      {
        "year": 2011,
        "export_value_usd": 1007948.6508761501,
        "active_destinations": 16,
        "yoy_growth_pct": -43.450922178934746
      },
      {
        "year": 2012,
        "export_value_usd": 1951240.438077695,
        "active_destinations": 19,
        "yoy_growth_pct": 93.58530182877838
      },
      {
        "year": 2013,
        "export_value_usd": 1630128.9669382044,
        "active_destinations": 18,
        "yoy_growth_pct": -16.45678640484923
      },
      {
        "year": 2014,
        "export_value_usd": 1777315.4322841573,
        "active_destinations": 17,
        "yoy_growth_pct": 9.029130107564827
      },
      {
        "year": 2015,
        "export_value_usd": 2620589.252193058,
        "active_destinations": 19,
        "yoy_growth_pct": 47.44649174767746
      },
      {
        "year": 2016,
        "export_value_usd": 2293417.440515062,
        "active_destinations": 15,
        "yoy_growth_pct": -12.484665859184156
      },
      {
        "year": 2017,
        "export_value_usd": 2352218.401272091,
        "active_destinations": 18,
        "yoy_growth_pct": 2.563901351679944
      },
      {
        "year": 2018,
        "export_value_usd": 3159654.371891702,
        "active_destinations": 17,
        "yoy_growth_pct": 34.32657316952141
      },
      {
        "year": 2019,
        "export_value_usd": 2749157.72467253,
        "active_destinations": 18,
        "yoy_growth_pct": -12.991821221680194
      },
      {
        "year": 2020,
        "export_value_usd": 1893366.2216812687,
        "active_destinations": 21,
        "yoy_growth_pct": -31.129225337305815
      },
      {
        "year": 2021,
        "export_value_usd": 1485165.6923951677,
        "active_destinations": 20,
        "yoy_growth_pct": -21.559512608375766
      },
      {
        "year": 2022,
        "export_value_usd": 2152985.591687441,
        "active_destinations": 20,
        "yoy_growth_pct": 44.96601979912838
      },
      {
        "year": 2023,
        "export_value_usd": 2543540.6382300043,
        "active_destinations": 22,
        "yoy_growth_pct": 18.140160716842466
      },
      {
        "year": 2024,
        "export_value_usd": 2536367.940533837,
        "active_destinations": 29,
        "yoy_growth_pct": -0.2819965833594401
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "COL",
      "exports_usd": 55337279113.68444,
      "imports_usd": 61448904301.818245,
      "trade_balance_usd": -6111625188.133804,
      "yoy_exports_growth_pct": -1.885712827844721,
      "yoy_imports_growth_pct": 3.43348211479082,
      "exports_cagr_3y_pct": 7.222276465026112,
      "imports_cagr_3y_pct": 1.3577574301079531,
      "export_partner_hhi": 1140.5760000652735,
      "export_product_hhi": 950.1838544018461,
      "momentum_score": 0.8466839600165288,
      "risk_score": 10.453799272335598,
      "gdp_million_usd": 418818.1548792711,
      "gdp_per_capita_usd": 7919.2088682534495,
      "population": 52886363,
      "labor_force": 28266.26,
      "investment_rate_pct": 21.76,
      "savings_rate_pct": 19.47,
      "secondary_education_pct": 77.87,
      "tertiary_education_pct": 28.89,
      "total_factor_productivity": 722.83,
      "trade_openness_pct": 23.764252743254925,
      "exports_gdp_pct": 11.260313921750043,
      "num_active_partners": 270,
      "num_fta_partners": 42,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 5,
      "num_shared_language_partners": 24,
      "avg_partner_distance_km": 9787.839506172839,
      "avg_partner_gdp_million_usd": 533678518.3258194,
      "avg_partner_gdp_per_capita_usd": 15.77418617021276,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 15.555555555555555,
      "pct_partners_shared_language": 8.88888888888889,
      "pct_partners_shared_border": 1.8518518518518516,
      "avg_applied_tariff_pct": 0.1315806636858391,
      "avg_mfn_tariff_pct": 0.1376194926094697,
      "avg_preferential_tariff_pct": 0.03886810412021459,
      "tariff_advantage_pp": 0.09875138848925512,
      "avg_distance_all_partners_km": 9623.442364704093,
      "num_border_partners": 130,
      "num_colonial_partners": 25,
      "avg_substitution_elasticity": -9.882653246321857,
      "pct_products_high_elasticity": 73.56781241673328,
      "pct_products_low_elasticity": 3.037569944044764,
      "real_market_potential": 123429.5569802146,
      "foreign_market_potential": 9374.631160550322
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "293690",
    "hs_description": "Vitamins: n.e.c. in heading no. 2936, including natural concentrates",
    "hs_chapter": 29,
    "hs_heading": 2936
  },
  "destinations": [],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "COL",
    "hs_code": 293690,
    "num_markets": 28,
    "highest_price_importer_iso3": "GBR",
    "highest_price_usd_per_ton": 619333.3333333334,
    "lowest_price_importer_iso3": "CUW",
    "lowest_price_usd_per_ton": 978.7234042553191,
    "median_price_across_markets": 25977.469670710572,
    "price_spread_pct": 2380.349655941544,
    "avg_quantity_metric_tons": 12.441147368421051,
    "total_trade_value_usd": 13541264
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 1782431.6323345532,
      "active_destinations": 18,
      "yoy_growth_pct": -57.31389843539123
    },
    {
      "year": 2011,
      "export_value_usd": 1007948.6508761501,
      "active_destinations": 16,
      "yoy_growth_pct": -43.450922178934746
    },
    {
      "year": 2012,
      "export_value_usd": 1951240.438077695,
      "active_destinations": 19,
      "yoy_growth_pct": 93.58530182877838
    },
    {
      "year": 2013,
      "export_value_usd": 1630128.9669382044,
      "active_destinations": 18,
      "yoy_growth_pct": -16.45678640484923
    },
    {
      "year": 2014,
      "export_value_usd": 1777315.4322841573,
      "active_destinations": 17,
      "yoy_growth_pct": 9.029130107564827
    },
    {
      "year": 2015,
      "export_value_usd": 2620589.252193058,
      "active_destinations": 19,
      "yoy_growth_pct": 47.44649174767746
    },
    {
      "year": 2016,
      "export_value_usd": 2293417.440515062,
      "active_destinations": 15,
      "yoy_growth_pct": -12.484665859184156
    },
    {
      "year": 2017,
      "export_value_usd": 2352218.401272091,
      "active_destinations": 18,
      "yoy_growth_pct": 2.563901351679944
    },
    {
      "year": 2018,
      "export_value_usd": 3159654.371891702,
      "active_destinations": 17,
      "yoy_growth_pct": 34.32657316952141
    },
    {
      "year": 2019,
      "export_value_usd": 2749157.72467253,
      "active_destinations": 18,
      "yoy_growth_pct": -12.991821221680194
    },
    {
      "year": 2020,
      "export_value_usd": 1893366.2216812687,
      "active_destinations": 21,
      "yoy_growth_pct": -31.129225337305815
    },
    {
      "year": 2021,
      "export_value_usd": 1485165.6923951677,
      "active_destinations": 20,
      "yoy_growth_pct": -21.559512608375766
    },
    {
      "year": 2022,
      "export_value_usd": 2152985.591687441,
      "active_destinations": 20,
      "yoy_growth_pct": 44.96601979912838
    },
    {
      "year": 2023,
      "export_value_usd": 2543540.6382300043,
      "active_destinations": 22,
      "yoy_growth_pct": 18.140160716842466
    },
    {
      "year": 2024,
      "export_value_usd": 2536367.940533837,
      "active_destinations": 29,
      "yoy_growth_pct": -0.2819965833594401
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "COL",
    "exports_usd": 55337279113.68444,
    "imports_usd": 61448904301.818245,
    "trade_balance_usd": -6111625188.133804,
    "yoy_exports_growth_pct": -1.885712827844721,
    "yoy_imports_growth_pct": 3.43348211479082,
    "exports_cagr_3y_pct": 7.222276465026112,
    "imports_cagr_3y_pct": 1.3577574301079531,
    "export_partner_hhi": 1140.5760000652735,
    "export_product_hhi": 950.1838544018461,
    "momentum_score": 0.8466839600165288,
    "risk_score": 10.453799272335598,
    "gdp_million_usd": 418818.1548792711,
    "gdp_per_capita_usd": 7919.2088682534495,
    "population": 52886363,
    "labor_force": 28266.26,
    "investment_rate_pct": 21.76,
    "savings_rate_pct": 19.47,
    "secondary_education_pct": 77.87,
    "tertiary_education_pct": 28.89,
    "total_factor_productivity": 722.83,
    "trade_openness_pct": 23.764252743254925,
    "exports_gdp_pct": 11.260313921750043,
    "num_active_partners": 270,
    "num_fta_partners": 42,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 5,
    "num_shared_language_partners": 24,
    "avg_partner_distance_km": 9787.839506172839,
    "avg_partner_gdp_million_usd": 533678518.3258194,
    "avg_partner_gdp_per_capita_usd": 15.77418617021276,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 15.555555555555555,
    "pct_partners_shared_language": 8.88888888888889,
    "pct_partners_shared_border": 1.8518518518518516,
    "avg_applied_tariff_pct": 0.1315806636858391,
    "avg_mfn_tariff_pct": 0.1376194926094697,
    "avg_preferential_tariff_pct": 0.03886810412021459,
    "tariff_advantage_pp": 0.09875138848925512,
    "avg_distance_all_partners_km": 9623.442364704093,
    "num_border_partners": 130,
    "num_colonial_partners": 25,
    "avg_substitution_elasticity": -9.882653246321857,
    "pct_products_high_elasticity": 73.56781241673328,
    "pct_products_low_elasticity": 3.037569944044764,
    "real_market_potential": 123429.5569802146,
    "foreign_market_potential": 9374.631160550322
  }
}