{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/can/960820",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/960820",
    "exporter": "https://www.yugalinks.com/trade/exporter/can/960820",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "960820",
    "exporter_iso3": "CAN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 176,
    "current_lane_count": 91,
    "active_market_count": 91,
    "exports_latest_observed_lanes_usd": 6083927.001530715,
    "exports_current_2024_usd": 6062783.777376665,
    "exports_avg_3y_usd": 7039924.13313173,
    "exports_avg_5y_usd": 8232547.141675137,
    "exports_avg_10y_usd": 10106463.275242886,
    "exports_cagr_3y_pct": -15.919624220817429,
    "exports_cagr_5y_pct": -9.973194134693763,
    "exports_cagr_10y_pct": -0.06968895490346849,
    "exports_all_year_lane_avg_usd": 6030767.925723788,
    "exports_historical_lane_peak_usd": 19358924.129603505,
    "historical_peak_year": 2016,
    "positive_growth_year_share_pct": 51.724137931034484,
    "trend_acceleration_pct": -15.84993526591396,
    "trend_label": "Rapid decline",
    "top_market_iso3": "USA",
    "top_market_exports_usd": 5644422.89382197,
    "top_market_share_pct": 92.77597992878339,
    "destination_hhi": 8613.382273762603,
    "weighted_share_latest_pct": 1.1957098501163506,
    "weighted_share_change_1y_pp": -0.5031329769215682,
    "weighted_volatility_cv": 0.7095308062799214,
    "weighted_max_drawdown_pct": 83.2136205241172,
    "limited_history_lane_share_pct": 18.181818181818183,
    "data_freshness_years": 0,
    "coverage_score": 100,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:28:25",
    "source": "api",
    "product": {
      "hs_code": 960820,
      "hs_description": "Pens: felt tipped and other porous-tipped pens and markers",
      "hs_chapter": 96,
      "hs_heading": 9608,
      "substitution_elasticity": -4.5857863,
      "price_range_label": "Low price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Pens: felt tipped and other porous-tipped pens and markers",
    "hs_chapter": 96,
    "hs_heading": 9608,
    "destinations": [
      {
        "hs_code": 960820,
        "corridor_rank": 79,
        "exporter_iso3": "CAN",
        "importer_iso3": "USA",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 5644422.89382197,
        "exports_all_year_avg_usd": 5439965.384048905,
        "exports_avg_3y_usd": 6522269.7712333305,
        "exports_avg_5y_usd": 7787017.274962758,
        "exports_avg_10y_usd": 9690978.049085502,
        "exports_cagr_3y_pct": -16.830593623758183,
        "exports_cagr_5y_pct": -10.592600193690306,
        "exports_cagr_10y_pct": -0.519773289772274,
        "exports_historical_peak_usd": 15343921.51868693,
        "buyer_imports_latest_observed_usd": 470370424.9993422,
        "historical_peak_year": 2016,
        "positive_growth_year_share_pct": 48.275862068965516,
        "trend_acceleration_pct": -16.31082033398591,
        "trend_label": "Rapid decline",
        "buyer_yoy_latest_pct": 22.7281,
        "buyer_yoy_all_avg_pct": 6.9789,
        "buyer_trend_consistency_pct": 82.7586,
        "market_share_latest_pct": 1.199995279003747,
        "market_share_change_1y_pp": -0.5964027893658523,
        "peer_best_share_pct": 46.54755998824707,
        "peer_top_exporter": "CHN",
        "supplier_count_latest": 69,
        "buyer_market_hhi": 3160.94,
        "distance_km": 548.3945922851562,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0.022607953013134546,
        "tariff_advantage_pp": 0.023905736941426253,
        "volatility_cv": 0.657300318833405,
        "max_drawdown_pct": 82.12869556213245,
        "attention_level": "High attention",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['unrecovered_drawdown','concentrated_buyer_market']",
        "signal_flag": "Growing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "CAN",
      "hs_code": 960820,
      "num_markets": 135,
      "highest_price_importer_iso3": "KAZ",
      "highest_price_usd_per_ton": 487375,
      "lowest_price_importer_iso3": "AGO",
      "lowest_price_usd_per_ton": 59.70149253731343,
      "median_price_across_markets": 15629.032258064517,
      "price_spread_pct": 3118.013261864054,
      "avg_quantity_metric_tons": 4.22096100917431,
      "total_trade_value_usd": 37616781
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 5493939.325720776,
        "active_destinations": 112,
        "yoy_growth_pct": 58.91365301959104
      },
      {
        "year": 2011,
        "export_value_usd": 3911202.058336816,
        "active_destinations": 109,
        "yoy_growth_pct": -28.808786802106034
      },
      {
        "year": 2012,
        "export_value_usd": 4959680.37737408,
        "active_destinations": 109,
        "yoy_growth_pct": 26.8070609341803
      },
      {
        "year": 2013,
        "export_value_usd": 5311188.952715608,
        "active_destinations": 111,
        "yoy_growth_pct": 7.087323145763593
      },
      {
        "year": 2014,
        "export_value_usd": 6105197.079535823,
        "active_destinations": 113,
        "yoy_growth_pct": 14.949724701740069
      },
      {
        "year": 2015,
        "export_value_usd": 9561783.107084915,
        "active_destinations": 96,
        "yoy_growth_pct": 56.6171080559433
      },
      {
        "year": 2016,
        "export_value_usd": 15658697.488377472,
        "active_destinations": 103,
        "yoy_growth_pct": 63.763362052993834
      },
      {
        "year": 2017,
        "export_value_usd": 13140520.813350296,
        "active_destinations": 97,
        "yoy_growth_pct": -16.081648405917996
      },
      {
        "year": 2018,
        "export_value_usd": 11288794.749039438,
        "active_destinations": 102,
        "yoy_growth_pct": -14.091725058793491
      },
      {
        "year": 2019,
        "export_value_usd": 10252100.88620108,
        "active_destinations": 105,
        "yoy_growth_pct": -9.183388358855314
      },
      {
        "year": 2020,
        "export_value_usd": 9843245.70339494,
        "active_destinations": 94,
        "yoy_growth_pct": -3.9880136505137465
      },
      {
        "year": 2021,
        "export_value_usd": 10199717.605585549,
        "active_destinations": 97,
        "yoy_growth_pct": 3.6214873927983082
      },
      {
        "year": 2022,
        "export_value_usd": 7565655.761430002,
        "active_destinations": 98,
        "yoy_growth_pct": -25.82485070677925
      },
      {
        "year": 2023,
        "export_value_usd": 7491332.860588526,
        "active_destinations": 94,
        "yoy_growth_pct": -0.9823722250274247
      },
      {
        "year": 2024,
        "export_value_usd": 6062783.777376665,
        "active_destinations": 91,
        "yoy_growth_pct": -19.06935801407753
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "CAN",
      "exports_usd": 572206582085.7932,
      "imports_usd": 547232728197.8305,
      "trade_balance_usd": 24973853887.962708,
      "yoy_exports_growth_pct": -1.2810306373929103,
      "yoy_imports_growth_pct": -2.0806079079976225,
      "exports_cagr_3y_pct": 4.616007249454568,
      "imports_cagr_3y_pct": 3.467485223027844,
      "export_partner_hhi": 5273.849129068168,
      "export_product_hhi": 433.33726654185506,
      "momentum_score": 0.48808072866133323,
      "risk_score": 28.53593197805011,
      "gdp_million_usd": 2243636.8266337616,
      "gdp_per_capita_usd": 54340.34772247326,
      "population": 41288599,
      "labor_force": 21086.43,
      "investment_rate_pct": 22.9,
      "savings_rate_pct": 21.83,
      "secondary_education_pct": 98.31,
      "tertiary_education_pct": 50.1,
      "total_factor_productivity": 2392.81,
      "trade_openness_pct": 50.97322521067148,
      "exports_gdp_pct": 26.055199873495454,
      "num_active_partners": 270,
      "num_fta_partners": 51,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 1,
      "num_shared_language_partners": 112,
      "avg_partner_distance_km": 8859.35390946502,
      "avg_partner_gdp_million_usd": 533678518.3258192,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 18.88888888888889,
      "pct_partners_shared_language": 41.48148148148148,
      "pct_partners_shared_border": 0.3703703703703704,
      "avg_applied_tariff_pct": 0.136630819881567,
      "avg_mfn_tariff_pct": 0.13779843504299555,
      "avg_preferential_tariff_pct": 0.016269331963707234,
      "tariff_advantage_pp": 0.12152910307928831,
      "avg_distance_all_partners_km": 8695.693517830576,
      "num_border_partners": 30,
      "num_colonial_partners": 50,
      "avg_substitution_elasticity": -10.838360242299506,
      "pct_products_high_elasticity": 75.77814182073485,
      "pct_products_low_elasticity": 2.691317575473906,
      "real_market_potential": 338236.387115361,
      "foreign_market_potential": 21785.039646222216
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "960820",
    "hs_description": "Pens: felt tipped and other porous-tipped pens and markers",
    "hs_chapter": 96,
    "hs_heading": 9608
  },
  "destinations": [
    {
      "hs_code": 960820,
      "corridor_rank": 79,
      "exporter_iso3": "CAN",
      "importer_iso3": "USA",
      "latest_data_year": 2024,
      "lane_data_years": 30,
      "exports_latest_observed_usd": 5644422.89382197,
      "exports_all_year_avg_usd": 5439965.384048905,
      "exports_avg_3y_usd": 6522269.7712333305,
      "exports_avg_5y_usd": 7787017.274962758,
      "exports_avg_10y_usd": 9690978.049085502,
      "exports_cagr_3y_pct": -16.830593623758183,
      "exports_cagr_5y_pct": -10.592600193690306,
      "exports_cagr_10y_pct": -0.519773289772274,
      "exports_historical_peak_usd": 15343921.51868693,
      "buyer_imports_latest_observed_usd": 470370424.9993422,
      "historical_peak_year": 2016,
      "positive_growth_year_share_pct": 48.275862068965516,
      "trend_acceleration_pct": -16.31082033398591,
      "trend_label": "Rapid decline",
      "buyer_yoy_latest_pct": 22.7281,
      "buyer_yoy_all_avg_pct": 6.9789,
      "buyer_trend_consistency_pct": 82.7586,
      "market_share_latest_pct": 1.199995279003747,
      "market_share_change_1y_pp": -0.5964027893658523,
      "peer_best_share_pct": 46.54755998824707,
      "peer_top_exporter": "CHN",
      "supplier_count_latest": 69,
      "buyer_market_hhi": 3160.94,
      "distance_km": 548.3945922851562,
      "has_reported_fta": 1,
      "applied_tariff_pct": 0.022607953013134546,
      "tariff_advantage_pp": 0.023905736941426253,
      "volatility_cv": 0.657300318833405,
      "max_drawdown_pct": 82.12869556213245,
      "attention_level": "High attention",
      "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
      "risk_driver_labels": "['unrecovered_drawdown','concentrated_buyer_market']",
      "signal_flag": "Growing",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    }
  ],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "CAN",
    "hs_code": 960820,
    "num_markets": 135,
    "highest_price_importer_iso3": "KAZ",
    "highest_price_usd_per_ton": 487375,
    "lowest_price_importer_iso3": "AGO",
    "lowest_price_usd_per_ton": 59.70149253731343,
    "median_price_across_markets": 15629.032258064517,
    "price_spread_pct": 3118.013261864054,
    "avg_quantity_metric_tons": 4.22096100917431,
    "total_trade_value_usd": 37616781
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 5493939.325720776,
      "active_destinations": 112,
      "yoy_growth_pct": 58.91365301959104
    },
    {
      "year": 2011,
      "export_value_usd": 3911202.058336816,
      "active_destinations": 109,
      "yoy_growth_pct": -28.808786802106034
    },
    {
      "year": 2012,
      "export_value_usd": 4959680.37737408,
      "active_destinations": 109,
      "yoy_growth_pct": 26.8070609341803
    },
    {
      "year": 2013,
      "export_value_usd": 5311188.952715608,
      "active_destinations": 111,
      "yoy_growth_pct": 7.087323145763593
    },
    {
      "year": 2014,
      "export_value_usd": 6105197.079535823,
      "active_destinations": 113,
      "yoy_growth_pct": 14.949724701740069
    },
    {
      "year": 2015,
      "export_value_usd": 9561783.107084915,
      "active_destinations": 96,
      "yoy_growth_pct": 56.6171080559433
    },
    {
      "year": 2016,
      "export_value_usd": 15658697.488377472,
      "active_destinations": 103,
      "yoy_growth_pct": 63.763362052993834
    },
    {
      "year": 2017,
      "export_value_usd": 13140520.813350296,
      "active_destinations": 97,
      "yoy_growth_pct": -16.081648405917996
    },
    {
      "year": 2018,
      "export_value_usd": 11288794.749039438,
      "active_destinations": 102,
      "yoy_growth_pct": -14.091725058793491
    },
    {
      "year": 2019,
      "export_value_usd": 10252100.88620108,
      "active_destinations": 105,
      "yoy_growth_pct": -9.183388358855314
    },
    {
      "year": 2020,
      "export_value_usd": 9843245.70339494,
      "active_destinations": 94,
      "yoy_growth_pct": -3.9880136505137465
    },
    {
      "year": 2021,
      "export_value_usd": 10199717.605585549,
      "active_destinations": 97,
      "yoy_growth_pct": 3.6214873927983082
    },
    {
      "year": 2022,
      "export_value_usd": 7565655.761430002,
      "active_destinations": 98,
      "yoy_growth_pct": -25.82485070677925
    },
    {
      "year": 2023,
      "export_value_usd": 7491332.860588526,
      "active_destinations": 94,
      "yoy_growth_pct": -0.9823722250274247
    },
    {
      "year": 2024,
      "export_value_usd": 6062783.777376665,
      "active_destinations": 91,
      "yoy_growth_pct": -19.06935801407753
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "CAN",
    "exports_usd": 572206582085.7932,
    "imports_usd": 547232728197.8305,
    "trade_balance_usd": 24973853887.962708,
    "yoy_exports_growth_pct": -1.2810306373929103,
    "yoy_imports_growth_pct": -2.0806079079976225,
    "exports_cagr_3y_pct": 4.616007249454568,
    "imports_cagr_3y_pct": 3.467485223027844,
    "export_partner_hhi": 5273.849129068168,
    "export_product_hhi": 433.33726654185506,
    "momentum_score": 0.48808072866133323,
    "risk_score": 28.53593197805011,
    "gdp_million_usd": 2243636.8266337616,
    "gdp_per_capita_usd": 54340.34772247326,
    "population": 41288599,
    "labor_force": 21086.43,
    "investment_rate_pct": 22.9,
    "savings_rate_pct": 21.83,
    "secondary_education_pct": 98.31,
    "tertiary_education_pct": 50.1,
    "total_factor_productivity": 2392.81,
    "trade_openness_pct": 50.97322521067148,
    "exports_gdp_pct": 26.055199873495454,
    "num_active_partners": 270,
    "num_fta_partners": 51,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 1,
    "num_shared_language_partners": 112,
    "avg_partner_distance_km": 8859.35390946502,
    "avg_partner_gdp_million_usd": 533678518.3258192,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 18.88888888888889,
    "pct_partners_shared_language": 41.48148148148148,
    "pct_partners_shared_border": 0.3703703703703704,
    "avg_applied_tariff_pct": 0.136630819881567,
    "avg_mfn_tariff_pct": 0.13779843504299555,
    "avg_preferential_tariff_pct": 0.016269331963707234,
    "tariff_advantage_pp": 0.12152910307928831,
    "avg_distance_all_partners_km": 8695.693517830576,
    "num_border_partners": 30,
    "num_colonial_partners": 50,
    "avg_substitution_elasticity": -10.838360242299506,
    "pct_products_high_elasticity": 75.77814182073485,
    "pct_products_low_elasticity": 2.691317575473906,
    "real_market_potential": 338236.387115361,
    "foreign_market_potential": 21785.039646222216
  }
}