{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/can/491110",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/491110",
    "exporter": "https://www.yugalinks.com/trade/exporter/can/491110",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "491110",
    "exporter_iso3": "CAN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 187,
    "current_lane_count": 132,
    "active_market_count": 132,
    "exports_latest_observed_lanes_usd": 73990634.46528766,
    "exports_current_2024_usd": 73910093.35570636,
    "exports_avg_3y_usd": 76124679.37641235,
    "exports_avg_5y_usd": 75893859.99979734,
    "exports_avg_10y_usd": 100428123.4363644,
    "exports_cagr_3y_pct": -1.1961417856520162,
    "exports_cagr_5y_pct": -7.878182495577757,
    "exports_cagr_10y_pct": -6.750402349992058,
    "exports_all_year_lane_avg_usd": 188109411.73626232,
    "exports_historical_lane_peak_usd": 376004662.03391284,
    "historical_peak_year": 2002,
    "positive_growth_year_share_pct": 51.724137931034484,
    "trend_acceleration_pct": 5.554260564340042,
    "trend_label": "Stable",
    "top_market_iso3": "USA",
    "top_market_exports_usd": 65378981.76683558,
    "top_market_share_pct": 88.3611584618967,
    "destination_hhi": 7830.6516512073995,
    "weighted_share_latest_pct": 17.29986184350025,
    "weighted_share_change_1y_pp": -3.3032111570395144,
    "weighted_volatility_cv": 0.5693007599544171,
    "weighted_max_drawdown_pct": 81.50980116017837,
    "limited_history_lane_share_pct": 10.695187165775401,
    "data_freshness_years": 0,
    "coverage_score": 100,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:28:25",
    "source": "api",
    "product": {
      "hs_code": 491110,
      "hs_description": "Printed matter: trade advertising material, commercial catalogues and the like",
      "hs_chapter": 49,
      "hs_heading": 4911,
      "substitution_elasticity": -9.2250738,
      "price_range_label": "Medium price range",
      "trade_type_label": "Two-way vertical trade"
    },
    "hs_description": "Printed matter: trade advertising material, commercial catalogues and the like",
    "hs_chapter": 49,
    "hs_heading": 4911,
    "destinations": [
      {
        "hs_code": 491110,
        "corridor_rank": 7,
        "exporter_iso3": "CAN",
        "importer_iso3": "USA",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 65378981.76683558,
        "exports_all_year_avg_usd": 178298569.70747414,
        "exports_avg_3y_usd": 67879564.49606977,
        "exports_avg_5y_usd": 68181139.78866912,
        "exports_avg_10y_usd": 91161684.72245114,
        "exports_cagr_3y_pct": -2.679998533179373,
        "exports_cagr_5y_pct": -8.373850637333913,
        "exports_cagr_10y_pct": -7.30922306199675,
        "exports_historical_peak_usd": 334067899.4154672,
        "buyer_imports_latest_observed_usd": 353108239.09194624,
        "historical_peak_year": 2002,
        "positive_growth_year_share_pct": 48.275862068965516,
        "trend_acceleration_pct": 4.629224528817377,
        "trend_label": "Stable",
        "buyer_yoy_latest_pct": 20.3693,
        "buyer_yoy_all_avg_pct": 1.4159,
        "buyer_trend_consistency_pct": 51.7241,
        "market_share_latest_pct": 18.515280735154835,
        "market_share_change_1y_pp": -4.378204841454906,
        "peer_best_share_pct": 38.45938532627976,
        "peer_top_exporter": "MEX",
        "supplier_count_latest": 110,
        "buyer_market_hhi": 2090.25,
        "distance_km": 548.3945922851562,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0.022607953013134546,
        "tariff_advantage_pp": 0.023905736941426253,
        "volatility_cv": 0.484971511759643,
        "max_drawdown_pct": 80.42943309392135,
        "attention_level": "Watch",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['unrecovered_drawdown']",
        "signal_flag": "Stable",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "CAN",
      "hs_code": 491110,
      "num_markets": 162,
      "highest_price_importer_iso3": "ARG",
      "highest_price_usd_per_ton": 2312166.6666666665,
      "lowest_price_importer_iso3": "BEN",
      "lowest_price_usd_per_ton": 5.003573981415297,
      "median_price_across_markets": 9021.787873983649,
      "price_spread_pct": 25628.64141109239,
      "avg_quantity_metric_tons": 131.68868562401266,
      "total_trade_value_usd": 461131263
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 164033281.33628878,
        "active_destinations": 153,
        "yoy_growth_pct": 7.943800554695622
      },
      {
        "year": 2011,
        "export_value_usd": 156839761.1010256,
        "active_destinations": 148,
        "yoy_growth_pct": -4.385402874746833
      },
      {
        "year": 2012,
        "export_value_usd": 161975418.64560503,
        "active_destinations": 149,
        "yoy_growth_pct": 3.2744614685247906
      },
      {
        "year": 2013,
        "export_value_usd": 146361848.50420868,
        "active_destinations": 156,
        "yoy_growth_pct": -9.639468921860383
      },
      {
        "year": 2014,
        "export_value_usd": 148673677.76329884,
        "active_destinations": 152,
        "yoy_growth_pct": 1.5795299681690462
      },
      {
        "year": 2015,
        "export_value_usd": 158491422.1949274,
        "active_destinations": 144,
        "yoy_growth_pct": 6.6035525449630965
      },
      {
        "year": 2016,
        "export_value_usd": 127504035.63774171,
        "active_destinations": 142,
        "yoy_growth_pct": -19.551459711854015
      },
      {
        "year": 2017,
        "export_value_usd": 116775838.10050337,
        "active_destinations": 141,
        "yoy_growth_pct": -8.414006257589195
      },
      {
        "year": 2018,
        "export_value_usd": 110639081.06956272,
        "active_destinations": 135,
        "yoy_growth_pct": -5.255159912154977
      },
      {
        "year": 2019,
        "export_value_usd": 111401557.36192201,
        "active_destinations": 142,
        "yoy_growth_pct": 0.6891563857800813
      },
      {
        "year": 2020,
        "export_value_usd": 74468223.66575634,
        "active_destinations": 136,
        "yoy_growth_pct": -33.15333696473959
      },
      {
        "year": 2021,
        "export_value_usd": 76627038.20399332,
        "active_destinations": 134,
        "yoy_growth_pct": 2.8989741287862762
      },
      {
        "year": 2022,
        "export_value_usd": 78564766.1502808,
        "active_destinations": 129,
        "yoy_growth_pct": 2.52877834208983
      },
      {
        "year": 2023,
        "export_value_usd": 75899178.62324986,
        "active_destinations": 127,
        "yoy_growth_pct": -3.3928536386554464
      },
      {
        "year": 2024,
        "export_value_usd": 73910093.35570636,
        "active_destinations": 132,
        "yoy_growth_pct": -2.620694062338887
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "CAN",
      "exports_usd": 572206582085.7932,
      "imports_usd": 547232728197.8305,
      "trade_balance_usd": 24973853887.962708,
      "yoy_exports_growth_pct": -1.2810306373929103,
      "yoy_imports_growth_pct": -2.0806079079976225,
      "exports_cagr_3y_pct": 4.616007249454568,
      "imports_cagr_3y_pct": 3.467485223027844,
      "export_partner_hhi": 5273.849129068168,
      "export_product_hhi": 433.33726654185506,
      "momentum_score": 0.48808072866133323,
      "risk_score": 28.53593197805011,
      "gdp_million_usd": 2243636.8266337616,
      "gdp_per_capita_usd": 54340.34772247326,
      "population": 41288599,
      "labor_force": 21086.43,
      "investment_rate_pct": 22.9,
      "savings_rate_pct": 21.83,
      "secondary_education_pct": 98.31,
      "tertiary_education_pct": 50.1,
      "total_factor_productivity": 2392.81,
      "trade_openness_pct": 50.97322521067148,
      "exports_gdp_pct": 26.055199873495454,
      "num_active_partners": 270,
      "num_fta_partners": 51,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 1,
      "num_shared_language_partners": 112,
      "avg_partner_distance_km": 8859.35390946502,
      "avg_partner_gdp_million_usd": 533678518.3258192,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 18.88888888888889,
      "pct_partners_shared_language": 41.48148148148148,
      "pct_partners_shared_border": 0.3703703703703704,
      "avg_applied_tariff_pct": 0.136630819881567,
      "avg_mfn_tariff_pct": 0.13779843504299555,
      "avg_preferential_tariff_pct": 0.016269331963707234,
      "tariff_advantage_pp": 0.12152910307928831,
      "avg_distance_all_partners_km": 8695.693517830576,
      "num_border_partners": 30,
      "num_colonial_partners": 50,
      "avg_substitution_elasticity": -10.838360242299506,
      "pct_products_high_elasticity": 75.77814182073485,
      "pct_products_low_elasticity": 2.691317575473906,
      "real_market_potential": 338236.387115361,
      "foreign_market_potential": 21785.039646222216
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "491110",
    "hs_description": "Printed matter: trade advertising material, commercial catalogues and the like",
    "hs_chapter": 49,
    "hs_heading": 4911
  },
  "destinations": [
    {
      "hs_code": 491110,
      "corridor_rank": 7,
      "exporter_iso3": "CAN",
      "importer_iso3": "USA",
      "latest_data_year": 2024,
      "lane_data_years": 30,
      "exports_latest_observed_usd": 65378981.76683558,
      "exports_all_year_avg_usd": 178298569.70747414,
      "exports_avg_3y_usd": 67879564.49606977,
      "exports_avg_5y_usd": 68181139.78866912,
      "exports_avg_10y_usd": 91161684.72245114,
      "exports_cagr_3y_pct": -2.679998533179373,
      "exports_cagr_5y_pct": -8.373850637333913,
      "exports_cagr_10y_pct": -7.30922306199675,
      "exports_historical_peak_usd": 334067899.4154672,
      "buyer_imports_latest_observed_usd": 353108239.09194624,
      "historical_peak_year": 2002,
      "positive_growth_year_share_pct": 48.275862068965516,
      "trend_acceleration_pct": 4.629224528817377,
      "trend_label": "Stable",
      "buyer_yoy_latest_pct": 20.3693,
      "buyer_yoy_all_avg_pct": 1.4159,
      "buyer_trend_consistency_pct": 51.7241,
      "market_share_latest_pct": 18.515280735154835,
      "market_share_change_1y_pp": -4.378204841454906,
      "peer_best_share_pct": 38.45938532627976,
      "peer_top_exporter": "MEX",
      "supplier_count_latest": 110,
      "buyer_market_hhi": 2090.25,
      "distance_km": 548.3945922851562,
      "has_reported_fta": 1,
      "applied_tariff_pct": 0.022607953013134546,
      "tariff_advantage_pp": 0.023905736941426253,
      "volatility_cv": 0.484971511759643,
      "max_drawdown_pct": 80.42943309392135,
      "attention_level": "Watch",
      "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
      "risk_driver_labels": "['unrecovered_drawdown']",
      "signal_flag": "Stable",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    }
  ],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "CAN",
    "hs_code": 491110,
    "num_markets": 162,
    "highest_price_importer_iso3": "ARG",
    "highest_price_usd_per_ton": 2312166.6666666665,
    "lowest_price_importer_iso3": "BEN",
    "lowest_price_usd_per_ton": 5.003573981415297,
    "median_price_across_markets": 9021.787873983649,
    "price_spread_pct": 25628.64141109239,
    "avg_quantity_metric_tons": 131.68868562401266,
    "total_trade_value_usd": 461131263
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 164033281.33628878,
      "active_destinations": 153,
      "yoy_growth_pct": 7.943800554695622
    },
    {
      "year": 2011,
      "export_value_usd": 156839761.1010256,
      "active_destinations": 148,
      "yoy_growth_pct": -4.385402874746833
    },
    {
      "year": 2012,
      "export_value_usd": 161975418.64560503,
      "active_destinations": 149,
      "yoy_growth_pct": 3.2744614685247906
    },
    {
      "year": 2013,
      "export_value_usd": 146361848.50420868,
      "active_destinations": 156,
      "yoy_growth_pct": -9.639468921860383
    },
    {
      "year": 2014,
      "export_value_usd": 148673677.76329884,
      "active_destinations": 152,
      "yoy_growth_pct": 1.5795299681690462
    },
    {
      "year": 2015,
      "export_value_usd": 158491422.1949274,
      "active_destinations": 144,
      "yoy_growth_pct": 6.6035525449630965
    },
    {
      "year": 2016,
      "export_value_usd": 127504035.63774171,
      "active_destinations": 142,
      "yoy_growth_pct": -19.551459711854015
    },
    {
      "year": 2017,
      "export_value_usd": 116775838.10050337,
      "active_destinations": 141,
      "yoy_growth_pct": -8.414006257589195
    },
    {
      "year": 2018,
      "export_value_usd": 110639081.06956272,
      "active_destinations": 135,
      "yoy_growth_pct": -5.255159912154977
    },
    {
      "year": 2019,
      "export_value_usd": 111401557.36192201,
      "active_destinations": 142,
      "yoy_growth_pct": 0.6891563857800813
    },
    {
      "year": 2020,
      "export_value_usd": 74468223.66575634,
      "active_destinations": 136,
      "yoy_growth_pct": -33.15333696473959
    },
    {
      "year": 2021,
      "export_value_usd": 76627038.20399332,
      "active_destinations": 134,
      "yoy_growth_pct": 2.8989741287862762
    },
    {
      "year": 2022,
      "export_value_usd": 78564766.1502808,
      "active_destinations": 129,
      "yoy_growth_pct": 2.52877834208983
    },
    {
      "year": 2023,
      "export_value_usd": 75899178.62324986,
      "active_destinations": 127,
      "yoy_growth_pct": -3.3928536386554464
    },
    {
      "year": 2024,
      "export_value_usd": 73910093.35570636,
      "active_destinations": 132,
      "yoy_growth_pct": -2.620694062338887
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "CAN",
    "exports_usd": 572206582085.7932,
    "imports_usd": 547232728197.8305,
    "trade_balance_usd": 24973853887.962708,
    "yoy_exports_growth_pct": -1.2810306373929103,
    "yoy_imports_growth_pct": -2.0806079079976225,
    "exports_cagr_3y_pct": 4.616007249454568,
    "imports_cagr_3y_pct": 3.467485223027844,
    "export_partner_hhi": 5273.849129068168,
    "export_product_hhi": 433.33726654185506,
    "momentum_score": 0.48808072866133323,
    "risk_score": 28.53593197805011,
    "gdp_million_usd": 2243636.8266337616,
    "gdp_per_capita_usd": 54340.34772247326,
    "population": 41288599,
    "labor_force": 21086.43,
    "investment_rate_pct": 22.9,
    "savings_rate_pct": 21.83,
    "secondary_education_pct": 98.31,
    "tertiary_education_pct": 50.1,
    "total_factor_productivity": 2392.81,
    "trade_openness_pct": 50.97322521067148,
    "exports_gdp_pct": 26.055199873495454,
    "num_active_partners": 270,
    "num_fta_partners": 51,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 1,
    "num_shared_language_partners": 112,
    "avg_partner_distance_km": 8859.35390946502,
    "avg_partner_gdp_million_usd": 533678518.3258192,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 18.88888888888889,
    "pct_partners_shared_language": 41.48148148148148,
    "pct_partners_shared_border": 0.3703703703703704,
    "avg_applied_tariff_pct": 0.136630819881567,
    "avg_mfn_tariff_pct": 0.13779843504299555,
    "avg_preferential_tariff_pct": 0.016269331963707234,
    "tariff_advantage_pp": 0.12152910307928831,
    "avg_distance_all_partners_km": 8695.693517830576,
    "num_border_partners": 30,
    "num_colonial_partners": 50,
    "avg_substitution_elasticity": -10.838360242299506,
    "pct_products_high_elasticity": 75.77814182073485,
    "pct_products_low_elasticity": 2.691317575473906,
    "real_market_potential": 338236.387115361,
    "foreign_market_potential": 21785.039646222216
  }
}