{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/can/490900",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/490900",
    "exporter": "https://www.yugalinks.com/trade/exporter/can/490900",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "490900",
    "exporter_iso3": "CAN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 167,
    "current_lane_count": 92,
    "active_market_count": 92,
    "exports_latest_observed_lanes_usd": 6504648.547114235,
    "exports_current_2024_usd": 6348726.18254165,
    "exports_avg_3y_usd": 7626580.101970043,
    "exports_avg_5y_usd": 7076118.687673723,
    "exports_avg_10y_usd": 13703834.503261682,
    "exports_cagr_3y_pct": -4.402785649966178,
    "exports_cagr_5y_pct": -6.371574672306002,
    "exports_cagr_10y_pct": -18.860684080400503,
    "exports_all_year_lane_avg_usd": 32171987.398611184,
    "exports_historical_lane_peak_usd": 71426399.26198687,
    "historical_peak_year": 2006,
    "positive_growth_year_share_pct": 58.62068965517241,
    "trend_acceleration_pct": 14.457898430434325,
    "trend_label": "Declining",
    "top_market_iso3": "USA",
    "top_market_exports_usd": 5940136.94639143,
    "top_market_share_pct": 91.32141273069627,
    "destination_hhi": 8345.835842270544,
    "weighted_share_latest_pct": 2.5089930749004754,
    "weighted_share_change_1y_pp": -0.03193253509264316,
    "weighted_volatility_cv": 0.7101007302538567,
    "weighted_max_drawdown_pct": 90.57904069300317,
    "limited_history_lane_share_pct": 19.161676646706585,
    "data_freshness_years": 0,
    "coverage_score": 100,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:28:25",
    "source": "api",
    "product": {
      "hs_code": 490900,
      "hs_description": "Printed or illustrated postcards: printed cards bearing personal greetings, messages or announcements, whether or not illustrated, with or without envelopes or trimmings",
      "hs_chapter": 49,
      "hs_heading": 4909,
      "substitution_elasticity": -13.977795,
      "price_range_label": "Medium price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Printed or illustrated postcards: printed cards bearing personal greetings, messages or announcements, whether or not illustrated, with or without envelopes or trimmings",
    "hs_chapter": 49,
    "hs_heading": 4909,
    "destinations": [
      {
        "hs_code": 490900,
        "corridor_rank": 20,
        "exporter_iso3": "CAN",
        "importer_iso3": "USA",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 5940136.94639143,
        "exports_all_year_avg_usd": 30264354.060967457,
        "exports_avg_3y_usd": 7220313.541212761,
        "exports_avg_5y_usd": 6738203.202604595,
        "exports_avg_10y_usd": 13315947.29893375,
        "exports_cagr_3y_pct": -5.39463029807713,
        "exports_cagr_5y_pct": -6.952876221428783,
        "exports_cagr_10y_pct": -19.31264633213128,
        "exports_historical_peak_usd": 56991991.84517411,
        "buyer_imports_latest_observed_usd": 343507030.232134,
        "historical_peak_year": 2006,
        "positive_growth_year_share_pct": 58.62068965517241,
        "trend_acceleration_pct": 13.91801603405415,
        "trend_label": "Declining",
        "buyer_yoy_latest_pct": 18.1139,
        "buyer_yoy_all_avg_pct": 4.7764,
        "buyer_trend_consistency_pct": 75.8621,
        "market_share_latest_pct": 1.7292621179768066,
        "market_share_change_1y_pp": -0.9468237033254738,
        "peer_best_share_pct": 69.8217481831721,
        "peer_top_exporter": "CHN",
        "supplier_count_latest": 86,
        "buyer_market_hhi": 5240.39,
        "distance_km": 548.3945922851562,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0.022607953013134546,
        "tariff_advantage_pp": 0.023905736941426253,
        "volatility_cv": 0.6557518678348034,
        "max_drawdown_pct": 91.20099294569886,
        "attention_level": "High attention",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['unrecovered_drawdown','concentrated_buyer_market','dominant_supplier']",
        "signal_flag": "Slowing",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "CAN",
      "hs_code": 490900,
      "num_markets": 132,
      "highest_price_importer_iso3": "MAC",
      "highest_price_usd_per_ton": 1576500,
      "lowest_price_importer_iso3": "ETH",
      "lowest_price_usd_per_ton": 100,
      "median_price_across_markets": 17663.716814159292,
      "price_spread_pct": 8924.509018036073,
      "avg_quantity_metric_tons": 5.414941320293397,
      "total_trade_value_usd": 37063214
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 14373678.38143489,
        "active_destinations": 94,
        "yoy_growth_pct": 67.15754249226144
      },
      {
        "year": 2011,
        "export_value_usd": 20080234.032333437,
        "active_destinations": 99,
        "yoy_growth_pct": 39.70142853807806
      },
      {
        "year": 2012,
        "export_value_usd": 23037431.251033172,
        "active_destinations": 93,
        "yoy_growth_pct": 14.726906140326948
      },
      {
        "year": 2013,
        "export_value_usd": 26016004.422920078,
        "active_destinations": 92,
        "yoy_growth_pct": 12.92927644332449
      },
      {
        "year": 2014,
        "export_value_usd": 51330226.16765492,
        "active_destinations": 91,
        "yoy_growth_pct": 97.30249631428042
      },
      {
        "year": 2015,
        "export_value_usd": 52533528.59377202,
        "active_destinations": 101,
        "yoy_growth_pct": 2.344237530118941
      },
      {
        "year": 2016,
        "export_value_usd": 24789785.73935737,
        "active_destinations": 100,
        "yoy_growth_pct": -52.81149695644799
      },
      {
        "year": 2017,
        "export_value_usd": 7581471.166798802,
        "active_destinations": 105,
        "yoy_growth_pct": -69.41695565056006
      },
      {
        "year": 2018,
        "export_value_usd": 7929321.643991643,
        "active_destinations": 95,
        "yoy_growth_pct": 4.588165931648815
      },
      {
        "year": 2019,
        "export_value_usd": 8823644.450328369,
        "active_destinations": 99,
        "yoy_growth_pct": 11.278679898354097
      },
      {
        "year": 2020,
        "export_value_usd": 5233924.676940795,
        "active_destinations": 96,
        "yoy_growth_pct": -40.682960352669056
      },
      {
        "year": 2021,
        "export_value_usd": 7266928.455517693,
        "active_destinations": 88,
        "yoy_growth_pct": 38.84281689290912
      },
      {
        "year": 2022,
        "export_value_usd": 8348773.883855683,
        "active_destinations": 100,
        "yoy_growth_pct": 14.887244796204879
      },
      {
        "year": 2023,
        "export_value_usd": 8182240.2395127965,
        "active_destinations": 90,
        "yoy_growth_pct": -1.9947078057164565
      },
      {
        "year": 2024,
        "export_value_usd": 6348726.18254165,
        "active_destinations": 92,
        "yoy_growth_pct": -22.408460315268393
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "CAN",
      "exports_usd": 572206582085.7932,
      "imports_usd": 547232728197.8305,
      "trade_balance_usd": 24973853887.962708,
      "yoy_exports_growth_pct": -1.2810306373929103,
      "yoy_imports_growth_pct": -2.0806079079976225,
      "exports_cagr_3y_pct": 4.616007249454568,
      "imports_cagr_3y_pct": 3.467485223027844,
      "export_partner_hhi": 5273.849129068168,
      "export_product_hhi": 433.33726654185506,
      "momentum_score": 0.48808072866133323,
      "risk_score": 28.53593197805011,
      "gdp_million_usd": 2243636.8266337616,
      "gdp_per_capita_usd": 54340.34772247326,
      "population": 41288599,
      "labor_force": 21086.43,
      "investment_rate_pct": 22.9,
      "savings_rate_pct": 21.83,
      "secondary_education_pct": 98.31,
      "tertiary_education_pct": 50.1,
      "total_factor_productivity": 2392.81,
      "trade_openness_pct": 50.97322521067148,
      "exports_gdp_pct": 26.055199873495454,
      "num_active_partners": 270,
      "num_fta_partners": 51,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 1,
      "num_shared_language_partners": 112,
      "avg_partner_distance_km": 8859.35390946502,
      "avg_partner_gdp_million_usd": 533678518.3258192,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 18.88888888888889,
      "pct_partners_shared_language": 41.48148148148148,
      "pct_partners_shared_border": 0.3703703703703704,
      "avg_applied_tariff_pct": 0.136630819881567,
      "avg_mfn_tariff_pct": 0.13779843504299555,
      "avg_preferential_tariff_pct": 0.016269331963707234,
      "tariff_advantage_pp": 0.12152910307928831,
      "avg_distance_all_partners_km": 8695.693517830576,
      "num_border_partners": 30,
      "num_colonial_partners": 50,
      "avg_substitution_elasticity": -10.838360242299506,
      "pct_products_high_elasticity": 75.77814182073485,
      "pct_products_low_elasticity": 2.691317575473906,
      "real_market_potential": 338236.387115361,
      "foreign_market_potential": 21785.039646222216
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "490900",
    "hs_description": "Printed or illustrated postcards: printed cards bearing personal greetings, messages or announcements, whether or not illustrated, with or without envelopes or trimmings",
    "hs_chapter": 49,
    "hs_heading": 4909
  },
  "destinations": [
    {
      "hs_code": 490900,
      "corridor_rank": 20,
      "exporter_iso3": "CAN",
      "importer_iso3": "USA",
      "latest_data_year": 2024,
      "lane_data_years": 30,
      "exports_latest_observed_usd": 5940136.94639143,
      "exports_all_year_avg_usd": 30264354.060967457,
      "exports_avg_3y_usd": 7220313.541212761,
      "exports_avg_5y_usd": 6738203.202604595,
      "exports_avg_10y_usd": 13315947.29893375,
      "exports_cagr_3y_pct": -5.39463029807713,
      "exports_cagr_5y_pct": -6.952876221428783,
      "exports_cagr_10y_pct": -19.31264633213128,
      "exports_historical_peak_usd": 56991991.84517411,
      "buyer_imports_latest_observed_usd": 343507030.232134,
      "historical_peak_year": 2006,
      "positive_growth_year_share_pct": 58.62068965517241,
      "trend_acceleration_pct": 13.91801603405415,
      "trend_label": "Declining",
      "buyer_yoy_latest_pct": 18.1139,
      "buyer_yoy_all_avg_pct": 4.7764,
      "buyer_trend_consistency_pct": 75.8621,
      "market_share_latest_pct": 1.7292621179768066,
      "market_share_change_1y_pp": -0.9468237033254738,
      "peer_best_share_pct": 69.8217481831721,
      "peer_top_exporter": "CHN",
      "supplier_count_latest": 86,
      "buyer_market_hhi": 5240.39,
      "distance_km": 548.3945922851562,
      "has_reported_fta": 1,
      "applied_tariff_pct": 0.022607953013134546,
      "tariff_advantage_pp": 0.023905736941426253,
      "volatility_cv": 0.6557518678348034,
      "max_drawdown_pct": 91.20099294569886,
      "attention_level": "High attention",
      "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
      "risk_driver_labels": "['unrecovered_drawdown','concentrated_buyer_market','dominant_supplier']",
      "signal_flag": "Slowing",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    }
  ],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "CAN",
    "hs_code": 490900,
    "num_markets": 132,
    "highest_price_importer_iso3": "MAC",
    "highest_price_usd_per_ton": 1576500,
    "lowest_price_importer_iso3": "ETH",
    "lowest_price_usd_per_ton": 100,
    "median_price_across_markets": 17663.716814159292,
    "price_spread_pct": 8924.509018036073,
    "avg_quantity_metric_tons": 5.414941320293397,
    "total_trade_value_usd": 37063214
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 14373678.38143489,
      "active_destinations": 94,
      "yoy_growth_pct": 67.15754249226144
    },
    {
      "year": 2011,
      "export_value_usd": 20080234.032333437,
      "active_destinations": 99,
      "yoy_growth_pct": 39.70142853807806
    },
    {
      "year": 2012,
      "export_value_usd": 23037431.251033172,
      "active_destinations": 93,
      "yoy_growth_pct": 14.726906140326948
    },
    {
      "year": 2013,
      "export_value_usd": 26016004.422920078,
      "active_destinations": 92,
      "yoy_growth_pct": 12.92927644332449
    },
    {
      "year": 2014,
      "export_value_usd": 51330226.16765492,
      "active_destinations": 91,
      "yoy_growth_pct": 97.30249631428042
    },
    {
      "year": 2015,
      "export_value_usd": 52533528.59377202,
      "active_destinations": 101,
      "yoy_growth_pct": 2.344237530118941
    },
    {
      "year": 2016,
      "export_value_usd": 24789785.73935737,
      "active_destinations": 100,
      "yoy_growth_pct": -52.81149695644799
    },
    {
      "year": 2017,
      "export_value_usd": 7581471.166798802,
      "active_destinations": 105,
      "yoy_growth_pct": -69.41695565056006
    },
    {
      "year": 2018,
      "export_value_usd": 7929321.643991643,
      "active_destinations": 95,
      "yoy_growth_pct": 4.588165931648815
    },
    {
      "year": 2019,
      "export_value_usd": 8823644.450328369,
      "active_destinations": 99,
      "yoy_growth_pct": 11.278679898354097
    },
    {
      "year": 2020,
      "export_value_usd": 5233924.676940795,
      "active_destinations": 96,
      "yoy_growth_pct": -40.682960352669056
    },
    {
      "year": 2021,
      "export_value_usd": 7266928.455517693,
      "active_destinations": 88,
      "yoy_growth_pct": 38.84281689290912
    },
    {
      "year": 2022,
      "export_value_usd": 8348773.883855683,
      "active_destinations": 100,
      "yoy_growth_pct": 14.887244796204879
    },
    {
      "year": 2023,
      "export_value_usd": 8182240.2395127965,
      "active_destinations": 90,
      "yoy_growth_pct": -1.9947078057164565
    },
    {
      "year": 2024,
      "export_value_usd": 6348726.18254165,
      "active_destinations": 92,
      "yoy_growth_pct": -22.408460315268393
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "CAN",
    "exports_usd": 572206582085.7932,
    "imports_usd": 547232728197.8305,
    "trade_balance_usd": 24973853887.962708,
    "yoy_exports_growth_pct": -1.2810306373929103,
    "yoy_imports_growth_pct": -2.0806079079976225,
    "exports_cagr_3y_pct": 4.616007249454568,
    "imports_cagr_3y_pct": 3.467485223027844,
    "export_partner_hhi": 5273.849129068168,
    "export_product_hhi": 433.33726654185506,
    "momentum_score": 0.48808072866133323,
    "risk_score": 28.53593197805011,
    "gdp_million_usd": 2243636.8266337616,
    "gdp_per_capita_usd": 54340.34772247326,
    "population": 41288599,
    "labor_force": 21086.43,
    "investment_rate_pct": 22.9,
    "savings_rate_pct": 21.83,
    "secondary_education_pct": 98.31,
    "tertiary_education_pct": 50.1,
    "total_factor_productivity": 2392.81,
    "trade_openness_pct": 50.97322521067148,
    "exports_gdp_pct": 26.055199873495454,
    "num_active_partners": 270,
    "num_fta_partners": 51,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 1,
    "num_shared_language_partners": 112,
    "avg_partner_distance_km": 8859.35390946502,
    "avg_partner_gdp_million_usd": 533678518.3258192,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 18.88888888888889,
    "pct_partners_shared_language": 41.48148148148148,
    "pct_partners_shared_border": 0.3703703703703704,
    "avg_applied_tariff_pct": 0.136630819881567,
    "avg_mfn_tariff_pct": 0.13779843504299555,
    "avg_preferential_tariff_pct": 0.016269331963707234,
    "tariff_advantage_pp": 0.12152910307928831,
    "avg_distance_all_partners_km": 8695.693517830576,
    "num_border_partners": 30,
    "num_colonial_partners": 50,
    "avg_substitution_elasticity": -10.838360242299506,
    "pct_products_high_elasticity": 75.77814182073485,
    "pct_products_low_elasticity": 2.691317575473906,
    "real_market_potential": 338236.387115361,
    "foreign_market_potential": 21785.039646222216
  }
}