{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/can/490110",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/490110",
    "exporter": "https://www.yugalinks.com/trade/exporter/can/490110",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "490110",
    "exporter_iso3": "CAN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 185,
    "current_lane_count": 123,
    "active_market_count": 123,
    "exports_latest_observed_lanes_usd": 34252076.88062682,
    "exports_current_2024_usd": 34171488.038985334,
    "exports_avg_3y_usd": 39716633.627996325,
    "exports_avg_5y_usd": 37481860.54354411,
    "exports_avg_10y_usd": 40799395.24026711,
    "exports_cagr_3y_pct": -2.155337067043339,
    "exports_cagr_5y_pct": -4.053532096716617,
    "exports_cagr_10y_pct": -1.4149033692623214,
    "exports_all_year_lane_avg_usd": 48158216.46793771,
    "exports_historical_lane_peak_usd": 123968438.2375064,
    "historical_peak_year": 2005,
    "positive_growth_year_share_pct": 58.62068965517241,
    "trend_acceleration_pct": -0.7404336977810178,
    "trend_label": "Stable",
    "top_market_iso3": "USA",
    "top_market_exports_usd": 27845169.243631996,
    "top_market_share_pct": 81.29483458966948,
    "destination_hhi": 6657.64750241818,
    "weighted_share_latest_pct": 11.668916136114296,
    "weighted_share_change_1y_pp": -2.599450637086312,
    "weighted_volatility_cv": 0.5555024955696304,
    "weighted_max_drawdown_pct": 72.25634736570376,
    "limited_history_lane_share_pct": 9.18918918918919,
    "data_freshness_years": 0,
    "coverage_score": 100,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:28:25",
    "source": "api",
    "product": {
      "hs_code": 490110,
      "hs_description": "Printed matter: in single sheets, whether or not folded",
      "hs_chapter": 49,
      "hs_heading": 4901,
      "substitution_elasticity": -12.077506,
      "price_range_label": "High price range",
      "trade_type_label": "Two-way horizontal trade"
    },
    "hs_description": "Printed matter: in single sheets, whether or not folded",
    "hs_chapter": 49,
    "hs_heading": 4901,
    "destinations": [
      {
        "hs_code": 490110,
        "corridor_rank": 9,
        "exporter_iso3": "CAN",
        "importer_iso3": "USA",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 27845169.243631996,
        "exports_all_year_avg_usd": 39712280.39376889,
        "exports_avg_3y_usd": 30394257.113124847,
        "exports_avg_5y_usd": 29716715.399949305,
        "exports_avg_10y_usd": 33496798.4938637,
        "exports_cagr_3y_pct": -2.6958875337542154,
        "exports_cagr_5y_pct": -3.634790389736442,
        "exports_cagr_10y_pct": -1.9997559073764326,
        "exports_historical_peak_usd": 75269670.04807772,
        "buyer_imports_latest_observed_usd": 203812309.26414582,
        "historical_peak_year": 2005,
        "positive_growth_year_share_pct": 62.06896551724138,
        "trend_acceleration_pct": -0.6961316263777828,
        "trend_label": "Stable",
        "buyer_yoy_latest_pct": 12.7335,
        "buyer_yoy_all_avg_pct": 4.0702,
        "buyer_trend_consistency_pct": 62.069,
        "market_share_latest_pct": 13.662162675142433,
        "market_share_change_1y_pp": -3.0061260209682352,
        "peer_best_share_pct": 34.57035551968138,
        "peer_top_exporter": "IND",
        "supplier_count_latest": 108,
        "buyer_market_hhi": 1780.38,
        "distance_km": 548.3945922851562,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0.022607953013134546,
        "tariff_advantage_pp": 0.023905736941426253,
        "volatility_cv": 0.4143589644576552,
        "max_drawdown_pct": 67.3217403568655,
        "attention_level": "Watch",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['unrecovered_drawdown']",
        "signal_flag": "Stable",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "CAN",
      "hs_code": 490110,
      "num_markets": 165,
      "highest_price_importer_iso3": "MUS",
      "highest_price_usd_per_ton": 1662000,
      "lowest_price_importer_iso3": "MOZ",
      "lowest_price_usd_per_ton": 45.45454545454546,
      "median_price_across_markets": 11037.5,
      "price_spread_pct": 15057.345825182743,
      "avg_quantity_metric_tons": 31.359045840407475,
      "total_trade_value_usd": 196793178
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 38868709.854821846,
        "active_destinations": 137,
        "yoy_growth_pct": -2.9198471837914677
      },
      {
        "year": 2011,
        "export_value_usd": 33707136.73899377,
        "active_destinations": 145,
        "yoy_growth_pct": -13.279507179700634
      },
      {
        "year": 2012,
        "export_value_usd": 31768145.578562133,
        "active_destinations": 139,
        "yoy_growth_pct": -5.752464753817358
      },
      {
        "year": 2013,
        "export_value_usd": 30015374.660956,
        "active_destinations": 136,
        "yoy_growth_pct": -5.517385058789656
      },
      {
        "year": 2014,
        "export_value_usd": 39404990.441134535,
        "active_destinations": 137,
        "yoy_growth_pct": 31.282687243589695
      },
      {
        "year": 2015,
        "export_value_usd": 48174185.17387837,
        "active_destinations": 131,
        "yoy_growth_pct": 22.2540207079704
      },
      {
        "year": 2016,
        "export_value_usd": 50459390.467885755,
        "active_destinations": 126,
        "yoy_growth_pct": 4.743630402380935
      },
      {
        "year": 2017,
        "export_value_usd": 39851030.34039193,
        "active_destinations": 136,
        "yoy_growth_pct": -21.02355979556548
      },
      {
        "year": 2018,
        "export_value_usd": 40073958.843217134,
        "active_destinations": 136,
        "yoy_growth_pct": 0.5594046149397892
      },
      {
        "year": 2019,
        "export_value_usd": 42026084.85957733,
        "active_destinations": 126,
        "yoy_growth_pct": 4.87130813303864
      },
      {
        "year": 2020,
        "export_value_usd": 31779600.31930252,
        "active_destinations": 128,
        "yoy_growth_pct": -24.381249346713137
      },
      {
        "year": 2021,
        "export_value_usd": 36479801.51442906,
        "active_destinations": 130,
        "yoy_growth_pct": 14.789994675520507
      },
      {
        "year": 2022,
        "export_value_usd": 42705446.46648107,
        "active_destinations": 129,
        "yoy_growth_pct": 17.06600555266053
      },
      {
        "year": 2023,
        "export_value_usd": 42272966.378522575,
        "active_destinations": 125,
        "yoy_growth_pct": -1.0127047572209324
      },
      {
        "year": 2024,
        "export_value_usd": 34171488.038985334,
        "active_destinations": 123,
        "yoy_growth_pct": -19.16467906934802
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "CAN",
      "exports_usd": 572206582085.7932,
      "imports_usd": 547232728197.8305,
      "trade_balance_usd": 24973853887.962708,
      "yoy_exports_growth_pct": -1.2810306373929103,
      "yoy_imports_growth_pct": -2.0806079079976225,
      "exports_cagr_3y_pct": 4.616007249454568,
      "imports_cagr_3y_pct": 3.467485223027844,
      "export_partner_hhi": 5273.849129068168,
      "export_product_hhi": 433.33726654185506,
      "momentum_score": 0.48808072866133323,
      "risk_score": 28.53593197805011,
      "gdp_million_usd": 2243636.8266337616,
      "gdp_per_capita_usd": 54340.34772247326,
      "population": 41288599,
      "labor_force": 21086.43,
      "investment_rate_pct": 22.9,
      "savings_rate_pct": 21.83,
      "secondary_education_pct": 98.31,
      "tertiary_education_pct": 50.1,
      "total_factor_productivity": 2392.81,
      "trade_openness_pct": 50.97322521067148,
      "exports_gdp_pct": 26.055199873495454,
      "num_active_partners": 270,
      "num_fta_partners": 51,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 1,
      "num_shared_language_partners": 112,
      "avg_partner_distance_km": 8859.35390946502,
      "avg_partner_gdp_million_usd": 533678518.3258192,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 18.88888888888889,
      "pct_partners_shared_language": 41.48148148148148,
      "pct_partners_shared_border": 0.3703703703703704,
      "avg_applied_tariff_pct": 0.136630819881567,
      "avg_mfn_tariff_pct": 0.13779843504299555,
      "avg_preferential_tariff_pct": 0.016269331963707234,
      "tariff_advantage_pp": 0.12152910307928831,
      "avg_distance_all_partners_km": 8695.693517830576,
      "num_border_partners": 30,
      "num_colonial_partners": 50,
      "avg_substitution_elasticity": -10.838360242299506,
      "pct_products_high_elasticity": 75.77814182073485,
      "pct_products_low_elasticity": 2.691317575473906,
      "real_market_potential": 338236.387115361,
      "foreign_market_potential": 21785.039646222216
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "490110",
    "hs_description": "Printed matter: in single sheets, whether or not folded",
    "hs_chapter": 49,
    "hs_heading": 4901
  },
  "destinations": [
    {
      "hs_code": 490110,
      "corridor_rank": 9,
      "exporter_iso3": "CAN",
      "importer_iso3": "USA",
      "latest_data_year": 2024,
      "lane_data_years": 30,
      "exports_latest_observed_usd": 27845169.243631996,
      "exports_all_year_avg_usd": 39712280.39376889,
      "exports_avg_3y_usd": 30394257.113124847,
      "exports_avg_5y_usd": 29716715.399949305,
      "exports_avg_10y_usd": 33496798.4938637,
      "exports_cagr_3y_pct": -2.6958875337542154,
      "exports_cagr_5y_pct": -3.634790389736442,
      "exports_cagr_10y_pct": -1.9997559073764326,
      "exports_historical_peak_usd": 75269670.04807772,
      "buyer_imports_latest_observed_usd": 203812309.26414582,
      "historical_peak_year": 2005,
      "positive_growth_year_share_pct": 62.06896551724138,
      "trend_acceleration_pct": -0.6961316263777828,
      "trend_label": "Stable",
      "buyer_yoy_latest_pct": 12.7335,
      "buyer_yoy_all_avg_pct": 4.0702,
      "buyer_trend_consistency_pct": 62.069,
      "market_share_latest_pct": 13.662162675142433,
      "market_share_change_1y_pp": -3.0061260209682352,
      "peer_best_share_pct": 34.57035551968138,
      "peer_top_exporter": "IND",
      "supplier_count_latest": 108,
      "buyer_market_hhi": 1780.38,
      "distance_km": 548.3945922851562,
      "has_reported_fta": 1,
      "applied_tariff_pct": 0.022607953013134546,
      "tariff_advantage_pp": 0.023905736941426253,
      "volatility_cv": 0.4143589644576552,
      "max_drawdown_pct": 67.3217403568655,
      "attention_level": "Watch",
      "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
      "risk_driver_labels": "['unrecovered_drawdown']",
      "signal_flag": "Stable",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    }
  ],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "CAN",
    "hs_code": 490110,
    "num_markets": 165,
    "highest_price_importer_iso3": "MUS",
    "highest_price_usd_per_ton": 1662000,
    "lowest_price_importer_iso3": "MOZ",
    "lowest_price_usd_per_ton": 45.45454545454546,
    "median_price_across_markets": 11037.5,
    "price_spread_pct": 15057.345825182743,
    "avg_quantity_metric_tons": 31.359045840407475,
    "total_trade_value_usd": 196793178
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 38868709.854821846,
      "active_destinations": 137,
      "yoy_growth_pct": -2.9198471837914677
    },
    {
      "year": 2011,
      "export_value_usd": 33707136.73899377,
      "active_destinations": 145,
      "yoy_growth_pct": -13.279507179700634
    },
    {
      "year": 2012,
      "export_value_usd": 31768145.578562133,
      "active_destinations": 139,
      "yoy_growth_pct": -5.752464753817358
    },
    {
      "year": 2013,
      "export_value_usd": 30015374.660956,
      "active_destinations": 136,
      "yoy_growth_pct": -5.517385058789656
    },
    {
      "year": 2014,
      "export_value_usd": 39404990.441134535,
      "active_destinations": 137,
      "yoy_growth_pct": 31.282687243589695
    },
    {
      "year": 2015,
      "export_value_usd": 48174185.17387837,
      "active_destinations": 131,
      "yoy_growth_pct": 22.2540207079704
    },
    {
      "year": 2016,
      "export_value_usd": 50459390.467885755,
      "active_destinations": 126,
      "yoy_growth_pct": 4.743630402380935
    },
    {
      "year": 2017,
      "export_value_usd": 39851030.34039193,
      "active_destinations": 136,
      "yoy_growth_pct": -21.02355979556548
    },
    {
      "year": 2018,
      "export_value_usd": 40073958.843217134,
      "active_destinations": 136,
      "yoy_growth_pct": 0.5594046149397892
    },
    {
      "year": 2019,
      "export_value_usd": 42026084.85957733,
      "active_destinations": 126,
      "yoy_growth_pct": 4.87130813303864
    },
    {
      "year": 2020,
      "export_value_usd": 31779600.31930252,
      "active_destinations": 128,
      "yoy_growth_pct": -24.381249346713137
    },
    {
      "year": 2021,
      "export_value_usd": 36479801.51442906,
      "active_destinations": 130,
      "yoy_growth_pct": 14.789994675520507
    },
    {
      "year": 2022,
      "export_value_usd": 42705446.46648107,
      "active_destinations": 129,
      "yoy_growth_pct": 17.06600555266053
    },
    {
      "year": 2023,
      "export_value_usd": 42272966.378522575,
      "active_destinations": 125,
      "yoy_growth_pct": -1.0127047572209324
    },
    {
      "year": 2024,
      "export_value_usd": 34171488.038985334,
      "active_destinations": 123,
      "yoy_growth_pct": -19.16467906934802
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "CAN",
    "exports_usd": 572206582085.7932,
    "imports_usd": 547232728197.8305,
    "trade_balance_usd": 24973853887.962708,
    "yoy_exports_growth_pct": -1.2810306373929103,
    "yoy_imports_growth_pct": -2.0806079079976225,
    "exports_cagr_3y_pct": 4.616007249454568,
    "imports_cagr_3y_pct": 3.467485223027844,
    "export_partner_hhi": 5273.849129068168,
    "export_product_hhi": 433.33726654185506,
    "momentum_score": 0.48808072866133323,
    "risk_score": 28.53593197805011,
    "gdp_million_usd": 2243636.8266337616,
    "gdp_per_capita_usd": 54340.34772247326,
    "population": 41288599,
    "labor_force": 21086.43,
    "investment_rate_pct": 22.9,
    "savings_rate_pct": 21.83,
    "secondary_education_pct": 98.31,
    "tertiary_education_pct": 50.1,
    "total_factor_productivity": 2392.81,
    "trade_openness_pct": 50.97322521067148,
    "exports_gdp_pct": 26.055199873495454,
    "num_active_partners": 270,
    "num_fta_partners": 51,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 1,
    "num_shared_language_partners": 112,
    "avg_partner_distance_km": 8859.35390946502,
    "avg_partner_gdp_million_usd": 533678518.3258192,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 18.88888888888889,
    "pct_partners_shared_language": 41.48148148148148,
    "pct_partners_shared_border": 0.3703703703703704,
    "avg_applied_tariff_pct": 0.136630819881567,
    "avg_mfn_tariff_pct": 0.13779843504299555,
    "avg_preferential_tariff_pct": 0.016269331963707234,
    "tariff_advantage_pp": 0.12152910307928831,
    "avg_distance_all_partners_km": 8695.693517830576,
    "num_border_partners": 30,
    "num_colonial_partners": 50,
    "avg_substitution_elasticity": -10.838360242299506,
    "pct_products_high_elasticity": 75.77814182073485,
    "pct_products_low_elasticity": 2.691317575473906,
    "real_market_potential": 338236.387115361,
    "foreign_market_potential": 21785.039646222216
  }
}