{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/can/390422",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/390422",
    "exporter": "https://www.yugalinks.com/trade/exporter/can/390422",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "390422",
    "exporter_iso3": "CAN",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 114,
    "current_lane_count": 30,
    "active_market_count": 30,
    "exports_latest_observed_lanes_usd": 11586256.503231209,
    "exports_current_2024_usd": 10967956.376549859,
    "exports_avg_3y_usd": 14528897.174875522,
    "exports_avg_5y_usd": 16323978.902769368,
    "exports_avg_10y_usd": 21013844.66016566,
    "exports_cagr_3y_pct": -17.869387661101676,
    "exports_cagr_5y_pct": -13.560511691292954,
    "exports_cagr_10y_pct": -9.890654287029454,
    "exports_all_year_lane_avg_usd": 28960947.50019831,
    "exports_historical_lane_peak_usd": 77839612.44229224,
    "historical_peak_year": 1997,
    "positive_growth_year_share_pct": 44.827586206896555,
    "trend_acceleration_pct": -7.978733374072222,
    "trend_label": "Rapid decline",
    "top_market_iso3": "USA",
    "top_market_exports_usd": 10463744.500486095,
    "top_market_share_pct": 90.3116938380221,
    "destination_hhi": 8165.568220319519,
    "weighted_share_latest_pct": 14.382188545724203,
    "weighted_share_change_1y_pp": -5.739236756081826,
    "weighted_volatility_cv": 0.4517082619549397,
    "weighted_max_drawdown_pct": 82.66471948681875,
    "limited_history_lane_share_pct": 58.771929824561404,
    "data_freshness_years": 0,
    "coverage_score": 85,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:28:25",
    "source": "api",
    "product": {
      "hs_code": 390422,
      "hs_description": "Vinyl chloride, other halogenated olefin polymers: plasticised poly(vinyl chloride), in primary forms, mixed with other substances",
      "hs_chapter": 39,
      "hs_heading": 3904,
      "substitution_elasticity": -18.778137,
      "price_range_label": "High price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Vinyl chloride, other halogenated olefin polymers: plasticised poly(vinyl chloride), in primary forms, mixed with other substances",
    "hs_chapter": 39,
    "hs_heading": 3904,
    "destinations": [
      {
        "hs_code": 390422,
        "corridor_rank": 39,
        "exporter_iso3": "CAN",
        "importer_iso3": "USA",
        "latest_data_year": 2024,
        "lane_data_years": 30,
        "exports_latest_observed_usd": 10463744.500486095,
        "exports_all_year_avg_usd": 26719895.26839551,
        "exports_avg_3y_usd": 13828810.257442603,
        "exports_avg_5y_usd": 15721174.266040841,
        "exports_avg_10y_usd": 19716975.827788215,
        "exports_cagr_3y_pct": -18.524515099812255,
        "exports_cagr_5y_pct": -13.451508066581974,
        "exports_cagr_10y_pct": -9.704680416902612,
        "exports_historical_peak_usd": 70556839.8340439,
        "buyer_imports_latest_observed_usd": 66642140.38197601,
        "historical_peak_year": 1997,
        "positive_growth_year_share_pct": 44.827586206896555,
        "trend_acceleration_pct": -8.819834682909644,
        "trend_label": "Rapid decline",
        "buyer_yoy_latest_pct": 5.4489,
        "buyer_yoy_all_avg_pct": 9.848,
        "buyer_trend_consistency_pct": 51.7241,
        "market_share_latest_pct": 15.701393203325317,
        "market_share_change_1y_pp": -6.546913490979943,
        "peer_best_share_pct": 27.912054432269212,
        "peer_top_exporter": "MEX",
        "supplier_count_latest": 38,
        "buyer_market_hhi": 1330.27,
        "distance_km": 548.3945922851562,
        "has_reported_fta": 1,
        "applied_tariff_pct": 0.022607953013134546,
        "tariff_advantage_pp": 0.023905736941426253,
        "volatility_cv": 0.4328533028563088,
        "max_drawdown_pct": 85.16976592900451,
        "attention_level": "Watch",
        "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
        "risk_driver_labels": "['unrecovered_drawdown']",
        "signal_flag": "Stable",
        "confidence_label": "High",
        "refreshed_at": "2026-07-20 09:30:25"
      }
    ],
    "priceSummary": {
      "exporter_iso3": "CAN",
      "hs_code": 390422,
      "num_markets": 56,
      "highest_price_importer_iso3": "TCA",
      "highest_price_usd_per_ton": 307200,
      "lowest_price_importer_iso3": "BEL",
      "lowest_price_usd_per_ton": 110.21399348816347,
      "median_price_across_markets": 3086.699507389163,
      "price_spread_pct": 9948.807302796344,
      "avg_quantity_metric_tons": 402.90053600000005,
      "total_trade_value_usd": 100859575
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 23537849.1398756,
        "active_destinations": 34,
        "yoy_growth_pct": 29.632287247923962
      },
      {
        "year": 2011,
        "export_value_usd": 28489560.039279055,
        "active_destinations": 28,
        "yoy_growth_pct": 21.037227615732892
      },
      {
        "year": 2012,
        "export_value_usd": 31330477.041147176,
        "active_destinations": 26,
        "yoy_growth_pct": 9.971782638802773
      },
      {
        "year": 2013,
        "export_value_usd": 29433977.665512007,
        "active_destinations": 18,
        "yoy_growth_pct": -6.053209381856665
      },
      {
        "year": 2014,
        "export_value_usd": 31076160.20694646,
        "active_destinations": 27,
        "yoy_growth_pct": 5.579206997084219
      },
      {
        "year": 2015,
        "export_value_usd": 28344880.44794724,
        "active_destinations": 26,
        "yoy_growth_pct": -8.7889872519987
      },
      {
        "year": 2016,
        "export_value_usd": 27175631.455010895,
        "active_destinations": 23,
        "yoy_growth_pct": -4.125079994899131
      },
      {
        "year": 2017,
        "export_value_usd": 28112486.710155915,
        "active_destinations": 34,
        "yoy_growth_pct": 3.447409333232898
      },
      {
        "year": 2018,
        "export_value_usd": 22157367.32574839,
        "active_destinations": 23,
        "yoy_growth_pct": -21.18318256867749
      },
      {
        "year": 2019,
        "export_value_usd": 22728186.148947258,
        "active_destinations": 24,
        "yoy_growth_pct": 2.576203277252777
      },
      {
        "year": 2020,
        "export_value_usd": 18235694.764942374,
        "active_destinations": 29,
        "yoy_growth_pct": -19.766167676398457
      },
      {
        "year": 2021,
        "export_value_usd": 19797508.22427791,
        "active_destinations": 27,
        "yoy_growth_pct": 8.564595314120302
      },
      {
        "year": 2022,
        "export_value_usd": 17585945.851109296,
        "active_destinations": 27,
        "yoy_growth_pct": -11.170912763943443
      },
      {
        "year": 2023,
        "export_value_usd": 15032789.29696741,
        "active_destinations": 24,
        "yoy_growth_pct": -14.51816453751242
      },
      {
        "year": 2024,
        "export_value_usd": 10967956.376549859,
        "active_destinations": 30,
        "yoy_growth_pct": -27.03977844775325
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "CAN",
      "exports_usd": 572206582085.7932,
      "imports_usd": 547232728197.8305,
      "trade_balance_usd": 24973853887.962708,
      "yoy_exports_growth_pct": -1.2810306373929103,
      "yoy_imports_growth_pct": -2.0806079079976225,
      "exports_cagr_3y_pct": 4.616007249454568,
      "imports_cagr_3y_pct": 3.467485223027844,
      "export_partner_hhi": 5273.849129068168,
      "export_product_hhi": 433.33726654185506,
      "momentum_score": 0.48808072866133323,
      "risk_score": 28.53593197805011,
      "gdp_million_usd": 2243636.8266337616,
      "gdp_per_capita_usd": 54340.34772247326,
      "population": 41288599,
      "labor_force": 21086.43,
      "investment_rate_pct": 22.9,
      "savings_rate_pct": 21.83,
      "secondary_education_pct": 98.31,
      "tertiary_education_pct": 50.1,
      "total_factor_productivity": 2392.81,
      "trade_openness_pct": 50.97322521067148,
      "exports_gdp_pct": 26.055199873495454,
      "num_active_partners": 270,
      "num_fta_partners": 51,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 1,
      "num_shared_language_partners": 112,
      "avg_partner_distance_km": 8859.35390946502,
      "avg_partner_gdp_million_usd": 533678518.3258192,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 18.88888888888889,
      "pct_partners_shared_language": 41.48148148148148,
      "pct_partners_shared_border": 0.3703703703703704,
      "avg_applied_tariff_pct": 0.136630819881567,
      "avg_mfn_tariff_pct": 0.13779843504299555,
      "avg_preferential_tariff_pct": 0.016269331963707234,
      "tariff_advantage_pp": 0.12152910307928831,
      "avg_distance_all_partners_km": 8695.693517830576,
      "num_border_partners": 30,
      "num_colonial_partners": 50,
      "avg_substitution_elasticity": -10.838360242299506,
      "pct_products_high_elasticity": 75.77814182073485,
      "pct_products_low_elasticity": 2.691317575473906,
      "real_market_potential": 338236.387115361,
      "foreign_market_potential": 21785.039646222216
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "390422",
    "hs_description": "Vinyl chloride, other halogenated olefin polymers: plasticised poly(vinyl chloride), in primary forms, mixed with other substances",
    "hs_chapter": 39,
    "hs_heading": 3904
  },
  "destinations": [
    {
      "hs_code": 390422,
      "corridor_rank": 39,
      "exporter_iso3": "CAN",
      "importer_iso3": "USA",
      "latest_data_year": 2024,
      "lane_data_years": 30,
      "exports_latest_observed_usd": 10463744.500486095,
      "exports_all_year_avg_usd": 26719895.26839551,
      "exports_avg_3y_usd": 13828810.257442603,
      "exports_avg_5y_usd": 15721174.266040841,
      "exports_avg_10y_usd": 19716975.827788215,
      "exports_cagr_3y_pct": -18.524515099812255,
      "exports_cagr_5y_pct": -13.451508066581974,
      "exports_cagr_10y_pct": -9.704680416902612,
      "exports_historical_peak_usd": 70556839.8340439,
      "buyer_imports_latest_observed_usd": 66642140.38197601,
      "historical_peak_year": 1997,
      "positive_growth_year_share_pct": 44.827586206896555,
      "trend_acceleration_pct": -8.819834682909644,
      "trend_label": "Rapid decline",
      "buyer_yoy_latest_pct": 5.4489,
      "buyer_yoy_all_avg_pct": 9.848,
      "buyer_trend_consistency_pct": 51.7241,
      "market_share_latest_pct": 15.701393203325317,
      "market_share_change_1y_pp": -6.546913490979943,
      "peer_best_share_pct": 27.912054432269212,
      "peer_top_exporter": "MEX",
      "supplier_count_latest": 38,
      "buyer_market_hhi": 1330.27,
      "distance_km": 548.3945922851562,
      "has_reported_fta": 1,
      "applied_tariff_pct": 0.022607953013134546,
      "tariff_advantage_pp": 0.023905736941426253,
      "volatility_cv": 0.4328533028563088,
      "max_drawdown_pct": 85.16976592900451,
      "attention_level": "Watch",
      "primary_risk_reason": "Current trade remains more than 50% below its historical peak",
      "risk_driver_labels": "['unrecovered_drawdown']",
      "signal_flag": "Stable",
      "confidence_label": "High",
      "refreshed_at": "2026-07-20 09:30:25"
    }
  ],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "CAN",
    "hs_code": 390422,
    "num_markets": 56,
    "highest_price_importer_iso3": "TCA",
    "highest_price_usd_per_ton": 307200,
    "lowest_price_importer_iso3": "BEL",
    "lowest_price_usd_per_ton": 110.21399348816347,
    "median_price_across_markets": 3086.699507389163,
    "price_spread_pct": 9948.807302796344,
    "avg_quantity_metric_tons": 402.90053600000005,
    "total_trade_value_usd": 100859575
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 23537849.1398756,
      "active_destinations": 34,
      "yoy_growth_pct": 29.632287247923962
    },
    {
      "year": 2011,
      "export_value_usd": 28489560.039279055,
      "active_destinations": 28,
      "yoy_growth_pct": 21.037227615732892
    },
    {
      "year": 2012,
      "export_value_usd": 31330477.041147176,
      "active_destinations": 26,
      "yoy_growth_pct": 9.971782638802773
    },
    {
      "year": 2013,
      "export_value_usd": 29433977.665512007,
      "active_destinations": 18,
      "yoy_growth_pct": -6.053209381856665
    },
    {
      "year": 2014,
      "export_value_usd": 31076160.20694646,
      "active_destinations": 27,
      "yoy_growth_pct": 5.579206997084219
    },
    {
      "year": 2015,
      "export_value_usd": 28344880.44794724,
      "active_destinations": 26,
      "yoy_growth_pct": -8.7889872519987
    },
    {
      "year": 2016,
      "export_value_usd": 27175631.455010895,
      "active_destinations": 23,
      "yoy_growth_pct": -4.125079994899131
    },
    {
      "year": 2017,
      "export_value_usd": 28112486.710155915,
      "active_destinations": 34,
      "yoy_growth_pct": 3.447409333232898
    },
    {
      "year": 2018,
      "export_value_usd": 22157367.32574839,
      "active_destinations": 23,
      "yoy_growth_pct": -21.18318256867749
    },
    {
      "year": 2019,
      "export_value_usd": 22728186.148947258,
      "active_destinations": 24,
      "yoy_growth_pct": 2.576203277252777
    },
    {
      "year": 2020,
      "export_value_usd": 18235694.764942374,
      "active_destinations": 29,
      "yoy_growth_pct": -19.766167676398457
    },
    {
      "year": 2021,
      "export_value_usd": 19797508.22427791,
      "active_destinations": 27,
      "yoy_growth_pct": 8.564595314120302
    },
    {
      "year": 2022,
      "export_value_usd": 17585945.851109296,
      "active_destinations": 27,
      "yoy_growth_pct": -11.170912763943443
    },
    {
      "year": 2023,
      "export_value_usd": 15032789.29696741,
      "active_destinations": 24,
      "yoy_growth_pct": -14.51816453751242
    },
    {
      "year": 2024,
      "export_value_usd": 10967956.376549859,
      "active_destinations": 30,
      "yoy_growth_pct": -27.03977844775325
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "CAN",
    "exports_usd": 572206582085.7932,
    "imports_usd": 547232728197.8305,
    "trade_balance_usd": 24973853887.962708,
    "yoy_exports_growth_pct": -1.2810306373929103,
    "yoy_imports_growth_pct": -2.0806079079976225,
    "exports_cagr_3y_pct": 4.616007249454568,
    "imports_cagr_3y_pct": 3.467485223027844,
    "export_partner_hhi": 5273.849129068168,
    "export_product_hhi": 433.33726654185506,
    "momentum_score": 0.48808072866133323,
    "risk_score": 28.53593197805011,
    "gdp_million_usd": 2243636.8266337616,
    "gdp_per_capita_usd": 54340.34772247326,
    "population": 41288599,
    "labor_force": 21086.43,
    "investment_rate_pct": 22.9,
    "savings_rate_pct": 21.83,
    "secondary_education_pct": 98.31,
    "tertiary_education_pct": 50.1,
    "total_factor_productivity": 2392.81,
    "trade_openness_pct": 50.97322521067148,
    "exports_gdp_pct": 26.055199873495454,
    "num_active_partners": 270,
    "num_fta_partners": 51,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 1,
    "num_shared_language_partners": 112,
    "avg_partner_distance_km": 8859.35390946502,
    "avg_partner_gdp_million_usd": 533678518.3258192,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 18.88888888888889,
    "pct_partners_shared_language": 41.48148148148148,
    "pct_partners_shared_border": 0.3703703703703704,
    "avg_applied_tariff_pct": 0.136630819881567,
    "avg_mfn_tariff_pct": 0.13779843504299555,
    "avg_preferential_tariff_pct": 0.016269331963707234,
    "tariff_advantage_pp": 0.12152910307928831,
    "avg_distance_all_partners_km": 8695.693517830576,
    "num_border_partners": 30,
    "num_colonial_partners": 50,
    "avg_substitution_elasticity": -10.838360242299506,
    "pct_products_high_elasticity": 75.77814182073485,
    "pct_products_low_elasticity": 2.691317575473906,
    "real_market_potential": 338236.387115361,
    "foreign_market_potential": 21785.039646222216
  }
}