{
  "template": "T3",
  "templateName": "Product Exporter Position Profile",
  "source": "api",
  "publisher": {
    "name": "Yugalinks",
    "url": "https://www.yugalinks.com"
  },
  "canonical": "https://www.yugalinks.com/trade/exporter/aus/490900",
  "links": {
    "product": "https://www.yugalinks.com/trade/product/490900",
    "exporter": "https://www.yugalinks.com/trade/exporter/aus/490900",
    "methodology": "https://www.yugalinks.com/methodology"
  },
  "methodology": {
    "summary": "Reported exporter totals are combined with destination, price, history, and country-context observations. Growth, concentration, weighted share, volatility, drawdown, and price-position values are calculated indicators rather than additional reported trade.",
    "reportedValues": "Merchandise trade observations for an exporter, HS6 product, destination market, and available year.",
    "destinations": "Destination rows are ranked by latest observed exporter-lane value.",
    "prices": "Unit values are reported trade value divided by reported quantity where quantity is positive.",
    "missingData": "Missing values are shown as Not reported and are not imputed."
  },
  "exporter": {
    "hs_code": "490900",
    "exporter_iso3": "AUS",
    "first_data_year": 1995,
    "latest_data_year": 2024,
    "observed_lane_count": 145,
    "current_lane_count": 74,
    "active_market_count": 74,
    "exports_latest_observed_lanes_usd": 2300533.2035089955,
    "exports_current_2024_usd": 2201485.308276428,
    "exports_avg_3y_usd": 2248716.575159066,
    "exports_avg_5y_usd": 2421788.619733303,
    "exports_avg_10y_usd": 2397610.2596350224,
    "exports_cagr_3y_pct": -12.659610731847371,
    "exports_cagr_5y_pct": -1.4541442222870904,
    "exports_cagr_10y_pct": -2.5687392718615643,
    "exports_all_year_lane_avg_usd": 4895748.839345356,
    "exports_historical_lane_peak_usd": 13440852.677727621,
    "historical_peak_year": 2007,
    "positive_growth_year_share_pct": 51.724137931034484,
    "trend_acceleration_pct": -10.090871459985806,
    "trend_label": "Rapid decline",
    "top_market_iso3": "NZL",
    "top_market_exports_usd": 1920890.4324554729,
    "top_market_share_pct": 83.49761827064897,
    "destination_hhi": 6991.101950992442,
    "weighted_share_latest_pct": 33.95370436183089,
    "weighted_share_change_1y_pp": 4.389440813148062,
    "weighted_volatility_cv": 0.7432867682496418,
    "weighted_max_drawdown_pct": 85.49192650862095,
    "limited_history_lane_share_pct": 28.275862068965516,
    "data_freshness_years": 0,
    "coverage_score": 100,
    "confidence_label": "High",
    "refreshed_at": "2026-07-20 09:28:11",
    "source": "api",
    "product": {
      "hs_code": 490900,
      "hs_description": "Printed or illustrated postcards: printed cards bearing personal greetings, messages or announcements, whether or not illustrated, with or without envelopes or trimmings",
      "hs_chapter": 49,
      "hs_heading": 4909,
      "substitution_elasticity": -13.977795,
      "price_range_label": "Medium price range",
      "trade_type_label": "One-way trade"
    },
    "hs_description": "Printed or illustrated postcards: printed cards bearing personal greetings, messages or announcements, whether or not illustrated, with or without envelopes or trimmings",
    "hs_chapter": 49,
    "hs_heading": 4909,
    "destinations": [],
    "priceSummary": {
      "exporter_iso3": "AUS",
      "hs_code": 490900,
      "num_markets": 98,
      "highest_price_importer_iso3": "NOR",
      "highest_price_usd_per_ton": 889000,
      "lowest_price_importer_iso3": "TZA",
      "lowest_price_usd_per_ton": 142.85714285714286,
      "median_price_across_markets": 18060.240963855424,
      "price_spread_pct": 4921.62393976937,
      "avg_quantity_metric_tons": 1.871338762214984,
      "total_trade_value_usd": 8810677
    },
    "history": [
      {
        "year": 2010,
        "export_value_usd": 5593741.57874444,
        "active_destinations": 66,
        "yoy_growth_pct": 10.428394729014148
      },
      {
        "year": 2011,
        "export_value_usd": 3768469.0483147735,
        "active_destinations": 68,
        "yoy_growth_pct": -32.630619501006045
      },
      {
        "year": 2012,
        "export_value_usd": 4108312.780326104,
        "active_destinations": 73,
        "yoy_growth_pct": 9.018084735585276
      },
      {
        "year": 2013,
        "export_value_usd": 2952645.665583526,
        "active_destinations": 65,
        "yoy_growth_pct": -28.129969078226928
      },
      {
        "year": 2014,
        "export_value_usd": 2855831.4330080994,
        "active_destinations": 65,
        "yoy_growth_pct": -3.278897759521481
      },
      {
        "year": 2015,
        "export_value_usd": 2172326.213071815,
        "active_destinations": 73,
        "yoy_growth_pct": -23.933668214315286
      },
      {
        "year": 2016,
        "export_value_usd": 2334395.164612227,
        "active_destinations": 71,
        "yoy_growth_pct": 7.460617588885765
      },
      {
        "year": 2017,
        "export_value_usd": 2733475.6963840122,
        "active_destinations": 71,
        "yoy_growth_pct": 17.095671624991457
      },
      {
        "year": 2018,
        "export_value_usd": 2258186.5825742483,
        "active_destinations": 74,
        "yoy_growth_pct": -17.38772049221077
      },
      {
        "year": 2019,
        "export_value_usd": 2368775.8410414043,
        "active_destinations": 69,
        "yoy_growth_pct": 4.897259567501652
      },
      {
        "year": 2020,
        "export_value_usd": 2058562.2170575648,
        "active_destinations": 73,
        "yoy_growth_pct": -13.09594680125823
      },
      {
        "year": 2021,
        "export_value_usd": 3304231.15613175,
        "active_destinations": 69,
        "yoy_growth_pct": 60.511600220405285
      },
      {
        "year": 2022,
        "export_value_usd": 2628562.4613099024,
        "active_destinations": 74,
        "yoy_growth_pct": -20.448590395014925
      },
      {
        "year": 2023,
        "export_value_usd": 1916101.9558908679,
        "active_destinations": 79,
        "yoy_growth_pct": -27.10456821573839
      },
      {
        "year": 2024,
        "export_value_usd": 2201485.308276428,
        "active_destinations": 74,
        "yoy_growth_pct": 14.893954442673413
      }
    ],
    "economy": {
      "year": 2024,
      "country_iso3": "AUS",
      "exports_usd": 343345689333.4037,
      "imports_usd": 279579610829.55237,
      "trade_balance_usd": 63766078503.85132,
      "yoy_exports_growth_pct": -9.271178282799008,
      "yoy_imports_growth_pct": 0.6549747929691874,
      "exports_cagr_3y_pct": -0.06517808320619656,
      "imports_cagr_3y_pct": 4.296408928146178,
      "export_partner_hhi": 1741.202592221926,
      "export_product_hhi": 1097.8312606092395,
      "momentum_score": -6.509378222921164,
      "risk_score": 14.195169264155828,
      "gdp_million_usd": 1757022.4516528314,
      "gdp_per_capita_usd": 64603.985630846415,
      "population": 27196812,
      "labor_force": 13940.02,
      "investment_rate_pct": 27.2,
      "savings_rate_pct": 24.91,
      "secondary_education_pct": 95.7,
      "tertiary_education_pct": 35.67,
      "total_factor_productivity": 2845.24,
      "trade_openness_pct": 32.160751803216414,
      "exports_gdp_pct": 17.726452103433928,
      "num_active_partners": 270,
      "num_fta_partners": 33,
      "num_wto_partners": 169,
      "num_eu_partners": 28,
      "num_shared_border_partners": 0,
      "num_shared_language_partners": 77,
      "avg_partner_distance_km": 12440.728395061727,
      "avg_partner_gdp_million_usd": 533678518.3258193,
      "avg_partner_gdp_per_capita_usd": 15.774186170212769,
      "avg_buyer_biz_entry_days": null,
      "avg_buyer_biz_entry_cost_pct": null,
      "pct_partners_with_fta": 12.222222222222221,
      "pct_partners_shared_language": 28.51851851851852,
      "pct_partners_shared_border": 0,
      "avg_applied_tariff_pct": 0.13724821771796056,
      "avg_mfn_tariff_pct": 0.13777318466083688,
      "avg_preferential_tariff_pct": 0.029260366528756902,
      "tariff_advantage_pp": 0.10851281813207997,
      "avg_distance_all_partners_km": 12689.639634512276,
      "num_border_partners": 0,
      "num_colonial_partners": 115,
      "avg_substitution_elasticity": -10.699822455182424,
      "pct_products_high_elasticity": 75.4406860409719,
      "pct_products_low_elasticity": 2.7155788470700335,
      "real_market_potential": 316502.8010034211,
      "foreign_market_potential": 10005.270496056879
    },
    "countryMap": {}
  },
  "product": {
    "hs_code": "490900",
    "hs_description": "Printed or illustrated postcards: printed cards bearing personal greetings, messages or announcements, whether or not illustrated, with or without envelopes or trimmings",
    "hs_chapter": 49,
    "hs_heading": 4909
  },
  "destinations": [],
  "prices": [],
  "priceSummary": {
    "exporter_iso3": "AUS",
    "hs_code": 490900,
    "num_markets": 98,
    "highest_price_importer_iso3": "NOR",
    "highest_price_usd_per_ton": 889000,
    "lowest_price_importer_iso3": "TZA",
    "lowest_price_usd_per_ton": 142.85714285714286,
    "median_price_across_markets": 18060.240963855424,
    "price_spread_pct": 4921.62393976937,
    "avg_quantity_metric_tons": 1.871338762214984,
    "total_trade_value_usd": 8810677
  },
  "history": [
    {
      "year": 2010,
      "export_value_usd": 5593741.57874444,
      "active_destinations": 66,
      "yoy_growth_pct": 10.428394729014148
    },
    {
      "year": 2011,
      "export_value_usd": 3768469.0483147735,
      "active_destinations": 68,
      "yoy_growth_pct": -32.630619501006045
    },
    {
      "year": 2012,
      "export_value_usd": 4108312.780326104,
      "active_destinations": 73,
      "yoy_growth_pct": 9.018084735585276
    },
    {
      "year": 2013,
      "export_value_usd": 2952645.665583526,
      "active_destinations": 65,
      "yoy_growth_pct": -28.129969078226928
    },
    {
      "year": 2014,
      "export_value_usd": 2855831.4330080994,
      "active_destinations": 65,
      "yoy_growth_pct": -3.278897759521481
    },
    {
      "year": 2015,
      "export_value_usd": 2172326.213071815,
      "active_destinations": 73,
      "yoy_growth_pct": -23.933668214315286
    },
    {
      "year": 2016,
      "export_value_usd": 2334395.164612227,
      "active_destinations": 71,
      "yoy_growth_pct": 7.460617588885765
    },
    {
      "year": 2017,
      "export_value_usd": 2733475.6963840122,
      "active_destinations": 71,
      "yoy_growth_pct": 17.095671624991457
    },
    {
      "year": 2018,
      "export_value_usd": 2258186.5825742483,
      "active_destinations": 74,
      "yoy_growth_pct": -17.38772049221077
    },
    {
      "year": 2019,
      "export_value_usd": 2368775.8410414043,
      "active_destinations": 69,
      "yoy_growth_pct": 4.897259567501652
    },
    {
      "year": 2020,
      "export_value_usd": 2058562.2170575648,
      "active_destinations": 73,
      "yoy_growth_pct": -13.09594680125823
    },
    {
      "year": 2021,
      "export_value_usd": 3304231.15613175,
      "active_destinations": 69,
      "yoy_growth_pct": 60.511600220405285
    },
    {
      "year": 2022,
      "export_value_usd": 2628562.4613099024,
      "active_destinations": 74,
      "yoy_growth_pct": -20.448590395014925
    },
    {
      "year": 2023,
      "export_value_usd": 1916101.9558908679,
      "active_destinations": 79,
      "yoy_growth_pct": -27.10456821573839
    },
    {
      "year": 2024,
      "export_value_usd": 2201485.308276428,
      "active_destinations": 74,
      "yoy_growth_pct": 14.893954442673413
    }
  ],
  "economy": {
    "year": 2024,
    "country_iso3": "AUS",
    "exports_usd": 343345689333.4037,
    "imports_usd": 279579610829.55237,
    "trade_balance_usd": 63766078503.85132,
    "yoy_exports_growth_pct": -9.271178282799008,
    "yoy_imports_growth_pct": 0.6549747929691874,
    "exports_cagr_3y_pct": -0.06517808320619656,
    "imports_cagr_3y_pct": 4.296408928146178,
    "export_partner_hhi": 1741.202592221926,
    "export_product_hhi": 1097.8312606092395,
    "momentum_score": -6.509378222921164,
    "risk_score": 14.195169264155828,
    "gdp_million_usd": 1757022.4516528314,
    "gdp_per_capita_usd": 64603.985630846415,
    "population": 27196812,
    "labor_force": 13940.02,
    "investment_rate_pct": 27.2,
    "savings_rate_pct": 24.91,
    "secondary_education_pct": 95.7,
    "tertiary_education_pct": 35.67,
    "total_factor_productivity": 2845.24,
    "trade_openness_pct": 32.160751803216414,
    "exports_gdp_pct": 17.726452103433928,
    "num_active_partners": 270,
    "num_fta_partners": 33,
    "num_wto_partners": 169,
    "num_eu_partners": 28,
    "num_shared_border_partners": 0,
    "num_shared_language_partners": 77,
    "avg_partner_distance_km": 12440.728395061727,
    "avg_partner_gdp_million_usd": 533678518.3258193,
    "avg_partner_gdp_per_capita_usd": 15.774186170212769,
    "avg_buyer_biz_entry_days": null,
    "avg_buyer_biz_entry_cost_pct": null,
    "pct_partners_with_fta": 12.222222222222221,
    "pct_partners_shared_language": 28.51851851851852,
    "pct_partners_shared_border": 0,
    "avg_applied_tariff_pct": 0.13724821771796056,
    "avg_mfn_tariff_pct": 0.13777318466083688,
    "avg_preferential_tariff_pct": 0.029260366528756902,
    "tariff_advantage_pp": 0.10851281813207997,
    "avg_distance_all_partners_km": 12689.639634512276,
    "num_border_partners": 0,
    "num_colonial_partners": 115,
    "avg_substitution_elasticity": -10.699822455182424,
    "pct_products_high_elasticity": 75.4406860409719,
    "pct_products_low_elasticity": 2.7155788470700335,
    "real_market_potential": 316502.8010034211,
    "foreign_market_potential": 10005.270496056879
  }
}